Start selling with Amazon

Ready to build your brand in Amazon's store or have questions prior to getting started?
£25 (excl. VAT) per month + selling fees

Request your Amazon account rep today

You may be eligible to receive help from a dedicated Amazon account rep. Submit your info to get help launching your store.
First name*
Last name*
Phone Number*
Business type*
Primary product category? *
When do you want to launch with Amazon?*
Current annual sales (off Amazon)*
What % of your sales are you willing to spend on ads?*
What are your current sales channels? (select all that apply)*
Total number of social followers
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“Our initial goal was to make delicious, better-for-you, snacks accessible to all. We’re on track to achieving that, and Amazon allows us to do that by reaching millions of customers around the world”
Nirali Mankodi, Co-Founder & Director,


Brands are enrolled in Brand Registry.
2022 Amazon Brand Protection Report


Increase compared to over 500,000 brands enrolled in 2020

You + Amazon = Building a better business online

Whether you already have an established e-commerce business, a brilliant new start-up product, or you simply want to sell more of your existing inventory, Amazon works with you to help maximise your online business success.

Your business at scale

European SMEs sold over 2.2 billion products (4,200 every minute) on Amazon in 2021 - 65% more than in 2020.1 Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions.
"We went from selling 4-5 units a day to selling over a thousand units overnight."
Michael Corrigan
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Hundreds of millions customers shop on Amazon worldwide.

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You sell it, we ship it
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centers, and we pick, pack, ship, and provide customer service for these products. For a limited time, try out new inventory with less risk with New Seller Incentives.
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Connect with ads on and off-Amazon
Get discovered, increase sales, and control costs with Amazon Advertising solutions, with Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.
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New Seller Guide
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers.

Your brand experienced

Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes. Communicate your core values, build loyal relationships, and ignite your brand experience.
"We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website."
Susan Petersen
Chairwoman & Chief Brand Officer
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Customers who follow a brand on Amazon spend 2X more than non-followers.

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Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
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Optimise your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests to optimise your content for conversion using Manage Your Experiments. Over the last year, thousands of selling partners have used the tool to maximise product listings.
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Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 selling partners have used this tool to accelerate the growth of their brands.

Your success supported

Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on-brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level.
“Pairing the creative art of telling your brand story with the analytical tools Amazon provides, it is a really great match.”
Arjun Sofat
Founder, Free Soul
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Over 500,000 brands worldwide are enrolled in Brand Registry.

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Register your brand
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
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Customer Reviews
Drive brand loyalty and customer engagement by responding to reviews with three or less stars.
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Scale with apps and services
Service Partner Network now offers more than 6,200 Amazon-vetted service providers and apps which are used by more than 1 million sellers worldwide* to help selling partners build, manage, automate, and scale their business.
*2021 Amazon Small Business Empowerment Report
Just have a few items to sell?

Seller sessions

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