Expand your business with the European Expansion Accelerator
Sell across nine EU stores, in just two clicks
You must be registered as a professional Seller with at least one active Amazon Europe account to use European Expansion Accelerator.
What is European Expansion Accelerator (EEA)?
The European Expansion Accelerator is an automated expansion solution for our Sellers. You can use it to expand your Amazon business across Europe, for free, in less than 3 business days.
Get started in just two clicks
As an end-to-end expansion solution, the European Expansion Accelerator seamlessly creates your product listings, pricing, sets shipping settings & templates, and enrols your products into fulfilment programs in the stores you choose to expand to.
* You must be registered as a professional Seller with at least one active Amazon Europe account to use European Expansion Accelerator
Why should I expand my business across Europe?
Over the last decade alone (2010 to 2020), Amazon has invested more than €142 billion across the EU and the UK.
By expanding to European stores, Sellers across Europe can leverage Amazon’s wide regional scale, state-of-the-art logistics capabilities. And have their products seen by hundreds of millions of customers.
By expanding to European stores, Sellers across Europe can leverage Amazon’s wide regional scale, state-of-the-art logistics capabilities. And have their products seen by hundreds of millions of customers.
Who can use European Expansion Accelerator?
To access the European Expansion Accelerator, you have to be a professional Seller who sells in at least one Amazon Europe Store.
It’s free of charge and Sellers can use it anytime to expand.
It’s free of charge and Sellers can use it anytime to expand.
Save time
and resources
and resources
Your full expansion journey to a new Amazon store will be completed in less than three business days and completely free of charge.
Scale in
two clicks
two clicks
No need to use multiple Seller Central tools. Our automated solution enables you to start scaling your business in just two clicks.
Maximise your business reach
Expand to one or all available Amazon stores, including the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland and Belgium.
Diversify your revenue stream
Selling in multiple European stores helps diversify your revenue stream, giving you an advantage of varying holiday seasons and sales peaks.
Start your expansion journey
The European Expansion Accelerator makes it easier than ever to expand your business on Amazon.
Access European Expansion
Accelerator in Seller Central
Choose the stores to expand to
Selling in another country might trigger additional VAT obligations. Check out VAT services on Amazon - an end-to-end tax compliance solution that will help you to manage your VAT compliance; from your VAT registration to the filings of your VAT returns.
Review and accept the terms of
International selling agreements
Click on the ‘Start expansion’
button
Click here to get started.
That's all it takes.
That's all it takes.
176MM
monthly unique visitors in the UK, Germany, France, Italy & Spain *Source: SimilarWeb, December 2020
45K+
3rd party Sellers sold over $100K sales on Amazon European marketplaces in 2020
3,400+
products sold per minute in Amazon European marketplaces
in 2020
Frequently asked questions
1. How are my prices set for expanded offers?
Amazon fulfilled offers are priced with the price rule of same price as the source store, adjusted for taxes and fees. Once enabled, prices automatically adjust to account for estimated fulfilment fees (based on the dimensions, enrolled fulfilment programme and estimated location of inventory), estimated VAT, custom adjustment and currency difference between the source and target stores. Seller-fulfilled offers are priced with the same price as the source store, adjusted for the exchange rate if applicable and VAT. Note: The Build International Listings tool adjusts prices periodically to reflect currency conversion fluctuations in the target stores’ currencies. The frequency of these updates might vary from daily to weekly. These updates will not show changes of less than 1%.
2. What VAT implications does the European Expansion have for my business?
Selling in more than one European country is possible without high administrative burden of obtaining and managing up to 27 EU VAT registration numbers by opting in for Union One-Stop-Shop (OOS). When opting in for OSS, you will report all EU B2C Distance Sales through a single VAT return within your country of establishment, irrespective of the actual ship-from country. Note that this does not remove other obligations for obtaining a VAT registration number, such as holding inventory in other EU countries. Always consult with your accountant to understand what requirements may apply. For support, check out VAT services on Amazon – an end-to-end tax compliance solution that helps you manage your VAT registrations, filings and returns.
3. How is my source store selected for expansion?
- If you currently sell in only one store in Europe, that will serve as your source store.
- If you are selling in multiple stores in Europe, we will select the one in which you have the most offers as your source store.
- If you are selling in multiple stores in Europe and a connection in Build International Listings (BIL) tool exists, we will keep the defined source store from BIL.
4. How will my listings be translated?
All translations and creation of product detail pages in the target store will be attempted via Build International Listings (BIL) tool. Translations can be adjusted after the successful expansion to selected European stores.
5. What else do I need to do after clicking on "Start Expansion"?
For Amazon fulfilled listings, no further action is required. Listings in the target store will become active once the expansion process is complete.
For seller-fulfilled listings, created listings will be inactive and your account in target store will be set to holiday mode. You will be able to active your seller-fulfilled listings directly on the European Expansion Accelerator page after you review your account settings, listings and pricing, and shipping settings and templates in the target store.
For seller-fulfilled listings, created listings will be inactive and your account in target store will be set to holiday mode. You will be able to active your seller-fulfilled listings directly on the European Expansion Accelerator page after you review your account settings, listings and pricing, and shipping settings and templates in the target store.
Helpful resources
The European Expansion Accelerator makes it easier than ever to expand your business on Amazon
Start selling today
Selling on Amazon allows you to reach hundreds of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
£25 (excl. VAT) per month + selling fees
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
