FULFIL

Amazon fulfilment UK - Getting shoppers their stuff

When an Amazon customer buys your product, either we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon selling partners use a mix of Amazon fulfilment and shipping their own orders.
Family of Amazon customers happily holding the packages they received from an Amazon fulfillment center

Get advantage by selling new products with FBA

Enrol in FBA New Selection Program and get free storage, free removals, free return processing and a monthly 10% rebate on average on sales of branded ASINs (conditions apply)
Water bottles available through Amazon Prime shipping, and a Prime shipping badge with an “add to cart” button

Aim for fast, free shipping with Prime

Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.

Fulfilment by Amazon - You sell it, we ship it

Flywheel attracting customers

How Fulfilment by Amazon works

When you sign up to sell on Amazon, you’re automatically enrolled in FBA for free. If you decide to go that route, you’ll send inventory to Amazon fulfilment centers, and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.

Benefits of Fulfilment by Amazon

Amazon handles the logistics so you can handle what matters most to you.
  • Eliminate your fulfilment headaches and get help scaling your business.
  • Outsource storage, customer service, and returns.
  • Unlimited, fast One-Day Delivery on millions of items.
  • Display the Prime badge on eligible products.
  • Improve your chance of winning the featured offer spot on detail pages.
There’s no minimum number of units and no obligation to use FBA for all your products. You have the freedom to customize your strategy to meet your e-commerce business’ needs.
SUCCESS STORIES

Captivating an instant market

The feedback we’ve got and the reviews we get have been really inspiring.
Helen RolfeLente Designs
Helen Rolfe

Tour a fulfilment centre

Amazon has 175 hundreds fulfilment centres around the world ready to store and ship your products with FBA.
Fulfilment centre

Fulfilment by Seller - You sell it, you ship it

Man pulling packages on a trolley in an Amazon fulfillment center with a superimposed illustration of an inventory list

When to handle orders yourself

Fulfilment by seller might be right if your products aren’t ideal for FBA—for instance, hazardous goods that don’t meet fulfilment centre requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place.

In cases like these, fulfilment by seller allows you to:
  • Keep your inventory on hand
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Offer products that are eligible for sale on Amazon, but ineligible for FBA

Leverage the Prime badge while you fulfil your own orders

Seller Fulfilled Prime allows you to deliver Prime products directly from your own warehouse. You retain full inventory control, while enjoying the benefits of the Prime badge - a prized guarantee of service that increases visibility and attracts repeat purchases. You just have to commit to fulfilling orders with Unlimited, fast One-Day Delivery on millions of items at no additional charge for Prime customers, using Amazon-approved transportation solutions. As soon as you complete the Seller Fulfilled Prime trial period, your enrolled products will be displayed with a Prime badge.
Warehouse packing illustration

Amazon's drop shipping policy

Dropshipping is a popular retail fulfillment method where the seller doesn't hold any inventory. Instead, when a sale is made, the seller purchases the item from a third party and has it shipped directly to the customer. This approach is widely embraced because it requires minimal upfront investment—no need to buy inventory in advance—making it an attractive option for entrepreneurs with limited capital.

Amazon offers various fulfillment methods for its selling partners, with Fulfillment by Amazon (FBA) being the most well-known. However, Amazon also allows dropshipping, but it must be done within specific guidelines to ensure a seamless experience.

As a seller, you must always be identified as the selling partner of record, meaning your name should appear on all package slips, invoices, and other documentation included with the order. You are also responsible for accepting and processing customer returns, ensuring that customers are aware they are dealing directly with you. Additionally, you must comply with all terms outlined in your selling partner agreement and adhere to Amazon’s policies.

Following these guidelines ensures that your dropshipping practices remain in line with Amazon's standards, and failing to adhere to them can result in serious consequences, including the suspension or removal of your selling privileges. Amazon enforces these standards to protect customer trust, ensure fair competition among sellers, and uphold its commitment to transparency and accountability.
Amazon UK Vat photo

Understand how your fulfilment model affects VAT requirements

Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.

Learn more about Amazon fulfilment

Just have a few items to sell?

Start selling today

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
£25 (excl. VAT) per month + selling fees
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