FULFILMENT BY AMAZON
How to grow business with Amazon FBA
Fast shipping and easy inventory management
Prime badge for eligible products
Free storage & returns for new to Amazon ASINs
Prime badge for eligible products
Free storage & returns for new to Amazon ASINs
Did you know:
Selling Partners, on average, have seen a sales uplift of 35%* when moving their products to FBA in the UK, as a result of faster delivery that customers love.
*This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
Try FBA and get free shipping, returns, and more
Amazon's New Seller Incentives offer free promotional clicks on ads, free shipping to fulfillment centers, free storage, free liquidations, and free return processing. Conditions apply.
Let Amazon pick, pack, and ship your orders
You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centres, and we pick, pack, ship, and provide customer service for these products. FBA can help you scale your business and reach more customers.
The benefits of Amazon FBA
Your products are eligible for Amazon Prime for unlimited, fast One-Day Delivery on millions of items.
All Amazon Prime members love the free Two-Day Shipping offered on eligible orders. The products you list on FBA can qualify for free shipping too, as well as the sought-after Prime badge. This tells customers that Amazon handles packing, delivery, customer service, and returns.
FBA makes it easier to sell across Europe
Amazon offers a range of fulfilment solutions across Europe, so you can choose the one that suits your business best. Pan-European FBA is the most popular and fastest – Amazon stores and distributes from fulfilment centres throughout Europe. With European Fulfilment Network your products are shipped from central storage in their country of origin; with Multi-Country Inventory, stock is stored and despatched from fulfilment centres in the countries you specify. To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon Business for Brexit help page (login required).
Customers get Amazon's trusted customer service and returns.
FBA takes this operational burden off your shoulders, leveraging Amazon’s global customer service network to manage customer inquiries, refunds, and returns on FBA orders.
- FBA customer support: Cross-language phone/e-mail support, day and night, at no extra cost to you, besides Returns Processing Fees in certain product categories.
- FBA returns: We will manage all customer service to do with returns, via our Online Returns Centre. Read more about FBA policies regarding Customer Returns for Orders Placed on Amazon.co.uk.
Find the perfect fit with FBA’s special programmes
It's cost-effective
Pay as you go—you are charged for storage space and the orders we fulfil. The cost of shipping is included in your fees, with no extra charge for Amazon Prime for unlimited, fast One-Day Delivery on millions of items. Fees for Selling on Amazon and optional services may apply.
FBA storage and fulfilment fees
Normal fees
Inventory storage fees
Charged for all items stored in an Amazon fulfilment centre, and based on your daily average volume of inventory measured in cubic feet. See how to determine the product size tier for your items.
Fulfilment fees
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Use the FBA revenue calculator to estimate fees and see how to preview your fees.
Occasional fees
Aged inventory surcharge
Assessed monthly for all items stored in a fulfilment centre for more than 271 days. Maintaining sound inventory health can help you avoid long-term storage fees.
Removal order fees
You can have Amazon return or dispose of your inventory in a fulfilment centre for a per-item fee.
Returns processing fees
Charged on orders when Amazon provides a customer with free return shipping.
Unplanned services fees
Charged when inventory arrives at a fulfilment centre without proper preparation or labeling, making unplanned services required.
Learn more about the cost of FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
In addition you can download the rate cards in the following languages:
Amazon jargon:
Seller University
Seller University is an online resource from Amazon, with content featuring step-by-step guides, tutorials, and training to help entrepreneurs start (and grow) their Amazon business.
Get started with FBA
Fulfilment by Amazon can help eliminate your fulfilment headaches and help you scale your business.
Step 1
Set up FBA
Step 2
Create your product listings
Once you add your products to the Amazon catalogue, specify FBA inventory.
Step 3
Prepare your products
Prepare your products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and shipping and routing requirements.
Step 4
Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfilment centres. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfilment centres, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders or discover related tools and programmes to grow your FBA business.
Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.
FBA Inventory Management
Use the tools in your selling partner account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfilment centres.
Inventory Performance Dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage fees and limit your ability to send more inventory.
Manage excess inventory
Optimize your inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage fees, opportunities to drive sales, and suggestions to help improve returns on your inventory.
Track inventory age
Improve sell-through rates and avoid long-term storage fees. Use Inventory Age tools to understand how much inventory you’re holding, and see how long it’s been in fulfilment centres.
Fix stranded inventory
Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfilment centres without an associated active listing, it’s not available for purchase.
Restock inventory
Keep your best-selling inventory in stock with personalized restock recommendations. You can also adjust for future promotions and seasonal demand patterns. Track your inventory and supplier orders so that you’re prepared to meet product demand.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for eCommerce.
What is fulfilment by Amazon (FBA)?
Fulfilment by Amazon (FBA) is a service where Amazon will take care of storing, packing and shipping your products, handling customer support and returns.
When you sign up for FBA, you will first need to pack and ship your products in bulk to one of our fulfilment centres.
FBA also has special programmes for specific types of products to suit your business, like FBA Small and Light, Pan-European FBA, FBA Subscribe & Save, Multi-Channel Fulfilment and FBA Heavy Bulky.
When you sign up for FBA, you will first need to pack and ship your products in bulk to one of our fulfilment centres.
FBA also has special programmes for specific types of products to suit your business, like FBA Small and Light, Pan-European FBA, FBA Subscribe & Save, Multi-Channel Fulfilment and FBA Heavy Bulky.
How much does FBA cost per item?
There are different fees based on which FBA services you opt for:
1. Fulfilment fees charged per unit sold, inclusive of packing, shipping, handling, customer service and returns.
2. Monthly Inventory Charges based on the inventory in the Amazon FBA fulfilment centres.
Amazon’s estimating tools like Revenue Calculator, Fee Review Report and Manage Your Inventory will support you estimate your FBA fees.
1. Fulfilment fees charged per unit sold, inclusive of packing, shipping, handling, customer service and returns.
2. Monthly Inventory Charges based on the inventory in the Amazon FBA fulfilment centres.
Amazon’s estimating tools like Revenue Calculator, Fee Review Report and Manage Your Inventory will support you estimate your FBA fees.
How to sell using Amazon FBA?
Create your Amazon Seller Partner account and log in to Seller Central.
Then set up Amazon FBA, to sign up, you will need:
Then set up Amazon FBA, to sign up, you will need:
- A business email address or Amazon customer account
- A chargeable credit card (International credit cards are also accepted)
- A valid passport or national ID (Identity verification protects sellers and customers)
- Company registration details (with VAT number if possible)
- A valid phone number
- A bank account where Amazon can send you proceeds from your sales
afterwards, get ready to create your product listing, add products to your Amazon catalogue and specify your FBA inventory.
Next, send your products to an Amazon Fulfilment Centre, following Amazon's packing guidelines and shipping and routing requirements.
Next, send your products to an Amazon Fulfilment Centre, following Amazon's packing guidelines and shipping and routing requirements.
What to sell with Amazon FBA?
What you can sell on Amazon FBA depends on the brand, product, and category. Some products are open to all sellers, some may require a professional seller account.
Check out the list of restricted products and products that are not eligible for FBA. For selling branded products that are protected by copyright, patent or trademark, you either need to be the owner of the business or an authorised reseller. To sell refurbished or preowned items, you need to qualify to sell on Amazon Renewed.
Check out the list of restricted products and products that are not eligible for FBA. For selling branded products that are protected by copyright, patent or trademark, you either need to be the owner of the business or an authorised reseller. To sell refurbished or preowned items, you need to qualify to sell on Amazon Renewed.
What is "fulfilment"?
The entire process of receiving, storing, picking, packing, and then shipping orders to the customers, including returns or exchanges, is called fulfilment.
To fulfil an order, you can opt for In-house fulfilment, Third-party fulfilment, Fulfilment by Amazon (FBA) or Multi Channel Fulfilment.
To fulfil an order, you can opt for In-house fulfilment, Third-party fulfilment, Fulfilment by Amazon (FBA) or Multi Channel Fulfilment.
What is the difference between FBA and FBM?
FBA is Fulfilment by Amazon, and FBM is Fulfilment by Merchants. In FBA, Amazon handles the complete fulfilment process for you, whereas with FBM, the merchant (you) is responsible for storing, packing, shipping and delivering prodcucts to customers.
Are all Prime orders fulfilled by Amazon?
No, not all Prime orders can be fulfilled by Amazon.
For items that don't work well with FBA, like those that don't move quickly or whose demand is hard to predict, there is Seller Fulfilled Prime or SFP. It is a program available to Amazon Prime members who can ship orders directly from their warehouse or storage location.
For items that don't work well with FBA, like those that don't move quickly or whose demand is hard to predict, there is Seller Fulfilled Prime or SFP. It is a program available to Amazon Prime members who can ship orders directly from their warehouse or storage location.
What is FBA’s Manage Excess Inventory?
Amazon FBA's Manage Excess Inventory tool helps you track listings which have excess inventory and provides you information to take relevant action, as well as suggestions to improve the inventory performance. It helps you evaluate product demand and costs, seller inputs and price elasticity, identifies problems that may be affecting your product sales, and gives you options for selling your inventory.
What is FBA Sell-Through Rate?
The FBA Sell-Through Rate is the number of units sold and shipped in the last 90 days divided by the average number of units in stock. The average number of units in stock is obtained by taking snapshots of the inventory levels on the particular day in question, as well as 30, 60, and 90 days before that.
Your Manage Inventory Health Report on Seller Central shows your recommendations to improve your Sell-Through Rate.
Your Manage Inventory Health Report on Seller Central shows your recommendations to improve your Sell-Through Rate.
What is FBA's Stranded Inventory Percentage?
A listing may become stranded if it was not created properly in first place or gets surpressed. If this happens, it starts collecting storage fees but is not available to be sold because the listing is not active.
Your performance is measured by the percentage of your FBA inventory units that can't be bought on Amazon right now. This is called the ""stranded inventory percentage.”
The other metric you need to be aware of is the quantity of Stranded units, which indicates the total number of units without an active offer, and the Fix Listings Button, which lists the SKU units without an active offer. This can be sorted with the Fix Stranded Inventory option.
Your performance is measured by the percentage of your FBA inventory units that can't be bought on Amazon right now. This is called the ""stranded inventory percentage.”
The other metric you need to be aware of is the quantity of Stranded units, which indicates the total number of units without an active offer, and the Fix Listings Button, which lists the SKU units without an active offer. This can be sorted with the Fix Stranded Inventory option.
What is the FBA Restock Tool?
The FBA Restock Inventory tool helps you keep track of how many items you have in stock so you can meet customer demand by suggesting what products to restock, how many to order, and when to ship them.
This smart optimisation tool helps you predict when to replenish your items in stock, while taking into account your variable costs, expected revenue and future demands. The recommendations help you get the best return on your inventory investment by keeping just the right amount of inventory.
This smart optimisation tool helps you predict when to replenish your items in stock, while taking into account your variable costs, expected revenue and future demands. The recommendations help you get the best return on your inventory investment by keeping just the right amount of inventory.
What is FBA’s Excess Inventory Percentage?
Excess inventory percentage is the percentage of your FBA inventory units that are excess, or have over 90 days of supply.
Excess or aged inventory negatively impacts the Inventory Performance Index, or IPI, which is a way to measure how well your inventory is doing over time.
Your IPI score checks the way you manage your FBA inventory. Your performance dashboard helps you find ways to increase sales, cut costs, and keep track of key performance metrics.
Excess or aged inventory negatively impacts the Inventory Performance Index, or IPI, which is a way to measure how well your inventory is doing over time.
Your IPI score checks the way you manage your FBA inventory. Your performance dashboard helps you find ways to increase sales, cut costs, and keep track of key performance metrics.
What is FBA In-Stock Rate?
In-stock rate tracks how successfully you maintain popular goods in stock.
This accounts for FBA goods that have had sales in past 60 days only. It doesn’t account for items without sales or for seller-fulfilled products (i.e. products for which you handle the storage, packing and shipping).
In Seller Central, this metric is shown on the inventory dashboard and updated daily. Maintaining a 90-100 percent in-stock rate is considered good.
This accounts for FBA goods that have had sales in past 60 days only. It doesn’t account for items without sales or for seller-fulfilled products (i.e. products for which you handle the storage, packing and shipping).
In Seller Central, this metric is shown on the inventory dashboard and updated daily. Maintaining a 90-100 percent in-stock rate is considered good.
What is an FBA seller?
An Amazon FBA seller is any ecommerce business that sells products via an Amazon store and is enrolled in the Fulfilment by Amazon (FBA) programme.
For Amazon FBA sellers, Amazon takes care of the logistics and operations, while FBA Sellers are responsible for selecting their products, shipping their inventory to the Amazon FBA fulfilment centres and ensuring that the inventory is always up-to-date.
For Amazon FBA sellers, Amazon takes care of the logistics and operations, while FBA Sellers are responsible for selecting their products, shipping their inventory to the Amazon FBA fulfilment centres and ensuring that the inventory is always up-to-date.
Help grow your business with Fulfilment by Amazon
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