How to sell from China to the UK

Please refer to the submission time requirements in the notification email the review team sent to your seller account. If no time limit is mentioned in the notification, the files can be submitted once ready. We recommend submitting them as soon as possible to avoid affecting the review time.

When proofreading and adding identity information, please fill in everything accurately and do not make omissions. Once the review is complete, please do not make modifications unless absolutely necessary, as this may trigger another review.

Amazon Europe Seller KYC Guidebook Search: Amazon Seller Central > Performance > Seller Encyclopaedia > Search Study Material Name Account.

Yes. The Build International Listings (BIL) tool helps you sell globally by adding offers and synchronising pricing across multiple marketplaces. BIL enables you to add numerous offers to additional marketplaces quickly. Then, based on rules you set, BIL manages pricing offers across marketplaces for you through automated updates. To transfer your Amazon.com listings to European marketplaces via BIL, you need to link your accounts. You can manage cross-region business after linking your account and view information for marketplaces in the same region. Link your North America and Europe accounts. Once your accounts are linked, use BIL to set the US marketplace as the “source” marketplace.

Next, set the European marketplace where you want to sell your products as the “target” marketplace. Establishing an international listing doesn’t create an Amazon Standard Identification Number (ASIN). It adds offers if the product listing already exists in the new marketplace. If it doesn’t exist yet, the offer will not be added. Establishing international product information cannot be used for managing inventory. To make the offer buyable, make inventory available for that marketplace. Learn more about creating international product listings

Yes, you will likely need to be approved again for Europe because different countries have different regulations. During the application process, the system will prompt you to provide the respective documents.

When you use Fulfilment by Amazon (FBA), Amazon will provide 24/7 customer support in the marketplace’s local language for delivery issues (the majority of customer service requests are delivery-related). For many sellers, FBA is key to successful sales in Europe. With local language customer support already included in FBA, you can provide your customers with Amazon’s world-class customer service, while focusing on growing and managing your business. If you choose self-fulfilment, Amazon requires that you handle customer support concerning deliveries and customer enquiries regarding products. If you don't have the ability to provide customer service in the local language, you can use machine translation tools to help you respond to email enquiries from European buyers. When you first set up a store in Europe, these machine translation tools offer a free solution to processing customer enquiries in an unfamiliar language. However, as your business grows, machine translation may no longer meet your needs. For better service quality, consider using a third-party service provider to handle customer support for you. Visit Amazon's Service Provider Network for translation services.

When customers have questions or concerns about your products, they expect timely and helpful responses. Customer service specialists who understand your products, know where the buyer’s product is and when it will be delivered, and can respond quickly to email contacts can help you maintain a healthy selling partner scorecard

When you select "Take a photo of your face," Amazon uses facial recognition technology to complete the identity verification. When you select "Record a video of your face," an Amazon associate will review the video to verify your identity. Both actions can be completed without an appointment, but if you submit a photo, the identity verification may be slightly faster, as the review of a video is often subject associate availability.

VAT is a tax charged on consumer expenses. Commercial transactions, imports and movements of goods between European countries are subject to VAT. If you store your products or sell to customers in a European country, you need to register for VAT in that country. While each Amazon seller is solely responsible for VAT compliance, Amazon will provide you with resources and tools for VAT registration and filing. The time it takes to become VAT registered may vary. To avoid delays, we recommend that you begin the relevant process as soon as you have registered for a European seller account.

If the business owner of your business cannot participate in-person the “Record a video of your face” or “Take a photo of your face” , you can authorize the POC for your business to do the same. After the POC completes the verification by using the “Record a video of your face” or “Take a photo of your face” . The POC needs to log in back in seller central in 2 business days, and click on 'Verify using a video call' to schedule an identity verification appointment with an associate to complete the verification by video call.

Please make sure that:
• Your device has a working, front-facing camera.
• Your internet connection is stable and reliable.
If the quality of the images or videos captured during the verification is low, you will see the reminder for another attempt.

Yes. You can sign back in and start with the recording of a new video and taking a new photo. Make sure to sign in using the same email and password that you used to register the Seller Central account. If you see the "Select a Merchant and Marketplace" - "Select an Account' after you sign in, click the 'United States', regardless of your store of choice to continue the verification.

After the EU VOEC legislation was updated on 1 July 2021, the remote selling threshold will no longer apply to sellers whose companies are registered outside the EU (therefore it isn’t applicable to Chinese sellers). Amazon will withhold and pay VAT on behalf of eligible sellers for products ordered through Amazon stores and delivered to EU B2C customers.

If you sell in Europe using FBA, you will first need to ship your products to Amazon fulfilment centres in Europe so that they can be delivered to customers quickly. If you sell in Europe through self-fulfilment, it isn’t necessarily mandatory to ship and store products in Europe first. To provide a better shopping experience, we recommend using FBA.

You need help from a logistics carrier to get your products to Europe. You can use SPN to find a suitable third-party logistics carrier, or use Amazon's official headline logistics service, Amazon Global Logistics, to deliver your products to our fulfilment centres in Europe.

Visit Ship Inventory to Amazon to learn more.

Shipping, duties and customs fees may vary depending on the size, weight and content of the shipment.Amazon has a number of providers for European FBA and self-fulfilled shipping that can help with freight quotes. There are currently no Preferred Carrier programmes. For self-fulfilment, most international carriers, such as DHL, FedEx and UPS, can facilitate shipments, duties and customs as well.

Amazon's Pan-European FBA services can help sellers deliver within the EU. Sellers need to enable multi-country inventory in Seller Central (set the countries where inventory will be stored) and then ship the products to Amazon fulfilment centres in the EU. Afterwards, Amazon will transfer your products to the countries where inventory is enabled at no additional cost.

After a consumer places an order, Amazon will pack and deliver, and provide customer service in local languages to help expand your business across Europe.

In addition to Pan-European FBA, the European Fulfilment Network (EFN) is also commonly seen in FBA Europe. EFN allows sellers to store inventory in an EU fulfilment centre and use that country to fulfil orders from other EU sites, thereby maximising sellers' inventory control and flexibility. EFN doesn’t have a separate registration process. When you use the same SKU to upload/sync product information to other EU sites and convert products to “FBA”, you can automatically use EFN. When using EFN, you only pay the local delivery fee if you sell where the warehouse is located. However, when customers from other sites buy your products, you are required to pay for cross-border delivery in addition to local fulfilment fees.

We generally recommend that sellers sell all of their eligible US products in European marketplaces. With Amazon’s Build International Listings (BIL) tool, it’s easy to add your US listings across Europe and set pricing rules. However, you’ll need to make sure that you have the appropriate distribution rights and that your products are compliant with local European regulations.

For example, US plugs cannot be used in European countries.

For listings, Amazon provides a Listing Translation and Synchronisation Tool (Build International Listings (BIL)) to help sellers automatically translate and sync UK listings to other European countries (provided the two sites have the same ASIN). As Amazon will suspend shipping across the UK-EU customs border after Brexit, we recommend that you take the following actions:

First, you can send your products to Amazon fulfilment centres in the UK and EU countries. After that, you can then use the BIL tool to translate and sync your products so you can start selling them on other European sites. Lastly, you can sell and deliver as usual in the UK using FBA. Use Pan-European FBA in EU countries and Amazon will automatically transfer your inventory according to your set storage country at no additional charge, so you can sell across Europe{

Sellers should check the Article Numbering Centre of China at www.gs1cn.org and follow the instructions to apply for universal product codes. If you are the brand owner and the product does not have a product ID, you can request a Global Trade Item Number (GTIN, such as a UPC, EAN, JAN or ISBN) exemption.

Here are a few situations where you can request a GTIN exemption:
1) The brand owner, manufacturer or publisher did not provide a GTIN for the product you want to sell. For example, private brands or handmade products;
2) You are the product’s manufacturer, brand owner or publisher and want to sell it but have not provided barcodes. For example, private brands or handmade products;
3) You want to sell product parts that don’t have Global Trade Item Numbers. For example, car accessories or cell phone accessories;
4) You want to sell products in bundles. For example, a set with a belt and wallet, or a set with two shirts.

If you have already obtained an “Acceptance Letter” for brand registration, the brand name can be included in the uploaded product name. Note: An acceptance letter is sufficient; if you have not received an “Acceptance Letter” for registration, we recommend leaving out the brand name for now. Please upload the product first. Once you receive the brand acceptance letter, ask Seller Support to change the item name.

Click here to learn about the brand filing process.

For more exclusive support and services for Chinese sellers, please visit the official website of Amazon Global Selling in China at gs.amazon.cn