GLOBAL SELLING
Start selling globally from the UK with Amazon
Learn how to expand your business from the UK to Amazon customers in other countries. Get step-by-step instructions for creating regional and country-specific selling accounts. Find out how to cross-list products and select shipping and fulfillment options.
How does Global Selling work?
To sell globally from the UK, you’ll follow a few basic steps:
- Decide what to sell with Amazon in each country.
- Create your selling account.
- List your products in each country.
- Ship inventory and fulfill customer orders.
- Manage and automate your global business with Amazon tools and programmess.
Step 1: Decide what to sell
When choosing products to sell globally, start by reviewing taxes and regulations in each country you plan to sell in. You should also review Amazon requirements for product compliance, safety, and listing in each country.
Next, explore Amazon product categories in each country. You can use the Best Sellers lists in the relevant Amazon store to understand which categories might be popular. For example, try exploring Best Sellers on Amazon.co.jp if you’re planning to sell in Japan. You can also leverage from Amazon’s tools such as Marketplace Product Guidance and Product Opportunity Explorer.
If a product is part of a brand enrolled in Amazon Brand Registry, your ability to list and sell it in an Amazon store may depend on your relationship with the brand.
Next, explore Amazon product categories in each country. You can use the Best Sellers lists in the relevant Amazon store to understand which categories might be popular. For example, try exploring Best Sellers on Amazon.co.jp if you’re planning to sell in Japan. You can also leverage from Amazon’s tools such as Marketplace Product Guidance and Product Opportunity Explorer.
If a product is part of a brand enrolled in Amazon Brand Registry, your ability to list and sell it in an Amazon store may depend on your relationship with the brand.
Taxes and regulations
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in:
- United States tax and regulatory considerations
- Canada tax and regulatory considerations
- Mexico tax and regulatory considerations
- Brazil tax and regulatory considerations
- Europe tax and regulatory considerations
- United Kingdom tax and regulatory considerations
- Japan tax and regulatory considerations
- Australia Goods and Services Tax
- Singapore Goods and Services Tax
- United Arab Emirates Value Added Tax (VAT) FAQ
- Saudi Arabia Valued Added Tax (VAT) FAQ
We recommend consulting tax and regulatory advisors before deciding to sell in a new country.
Amazon product compliance
You should review Amazon requirements for product compliance, safety, and listing for each country you plan to sell in:
Product categories
Amazon product categories can vary by country. You should review categories for each country you plan to sell in:
Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
Pro tip
List broadly, not deeply
Listing a broad selection of products in a global Amazon store can help you understand customer engagement in that country. Try listing a large number of products from your catalog instead of launching with a small number of products that were best sellers in your home store. You can remove listings if products don’t sell well. You can also start by fulfiling customer orders yourself so you don’t have to send inventory to another country.
Branded Products
If you’re new to Amazon and are the rights owner for an eligible brand, we recommend enrolling it in Amazon Brand Registry before you list your products in Amazon stores. Brand Registry is free and provides sellers with a suite additional selling benefits and protection tools, including A+ Content, Brand Analytics, and Manage Your Experiments.
You only need to meet two basic requirements to enroll:
• Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging..
• Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
After a single country’s trademark has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
If a product is part of a brand enrolled in Amazon Brand Registry, only a brand representative or reseller authorised by the brand can add it to the Amazon catalog using our standard listing processes (login required). After a product associated with an enrolled brand is added to the Amazon catalog, others sellers can match offers to it. They may need to secure approval for the brand before doing so
You only need to meet two basic requirements to enroll:
• Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging..
• Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
After a single country’s trademark has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
If a product is part of a brand enrolled in Amazon Brand Registry, only a brand representative or reseller authorised by the brand can add it to the Amazon catalog using our standard listing processes (login required). After a product associated with an enrolled brand is added to the Amazon catalog, others sellers can match offers to it. They may need to secure approval for the brand before doing so
Language Considerations
Product listings need to appear in local languages. You can simplify translate your product detail pages using the Build International Listings tool:
- If you’re matching an offer to a product that’s already listed in a global Amazon store, you don’t need to provide translated product or offer information. We’ll simply pair your offer with the existing product detail page as it appears in the relevant local language.
- If you’re creating a new product detail page in a global Amazon store, in many cases it will be automatically translated into the local language. If your product page isn’t automatically translated, you can use our Service Provider Network to find a translation provider.
You’re also required to provide customer support in local languages:
- If you fulfil customer orders directly using Fulfiled by Merchant services, you can use the Service Provider Network to find a provider who can offer customer service in the relevant local language.
- If you use Fulfilment by Amazon (FBA) for customer orders, we’ll provide customer service on your behalf in the relevant local language.
- Use country specific image upload tool to access information on how to upload country-specific images in expansion stores and provide your customers with localised text on images.
Step 2: Create a selling account
After choosing your selling plan, you’ll register with Amazon and create a Seller Central account. You can create your account using the email address associated with your Amazon customer account, or you can create it using a separate business email address.
Already selling on Amazon.com?
Even if you already sell in one Amazon store, you will need to create a new selling partner account in your desired destination store. For example, if you sell in the UK or in the United States and want to sell in Japan, you need to create a new Amazon selling partner account for Amazon.co.jp. You can create your account using the email address associated with your Amazon customer account, or you can create it using a separate business email address.
New to Amazon?
If you are new to Amazon and want to start selling in one of our stores, you can directly create your selling account for that store.
Getting paid
You can use Amazon Currency Converter to have proceeds from your sales in other countries deposited to a bank account based in your home country.
You can also use a local bank account as your deposit method for sales in another country. For example, you could use a bank located in Germany for sales on Amazon.com. Before opening a bank account in another country, we recommend consulting your legal, tax, and banking advisors, as you may need to create a legal business entity in that country.
You can also use a local bank account as your deposit method for sales in another country. For example, you could use a bank located in Germany for sales on Amazon.com. Before opening a bank account in another country, we recommend consulting your legal, tax, and banking advisors, as you may need to create a legal business entity in that country.
Account performance
If you sell in multiple Amazon stores, there is no connection between your selling accounts in terms of seller performance metrics. Metrics are measured separately for each selling account.
Step 3: List your products
Ready to list products in a global Amazon store?
If you already sell in one of our stores, you can use the Build International Listings tool to cross-list your products in global Amazon stores.
Additionally you can list your products manually if you have less than 20 products or in bulk with inventory files.
If you already sell in one of our stores, you can use the Build International Listings tool to cross-list your products in global Amazon stores.
Additionally you can list your products manually if you have less than 20 products or in bulk with inventory files.
If you’re listing products with Amazon for the first time, you can match offers to existing product detail pages or create new pages for your preferred Amazon store. Then you can use Build International Listings to cross-list in other Amazon stores.
Pricing considerations
If you already sell on one of our stores and use the Build International Listings tool to list products in other global Amazon stores, your prices will be synchronized between stores based on your US prices and pricing rules. Build International Listings also adjusts prices periodically to reflect currency conversion fluctuations in the other countries. Learn more
You can also create separate listings and set distinct prices in each Amazon store using our standard listing processes. If you don’t synchronise your prices across stores, keep the following consideration in mind as you set prices for each country:
• Shipping and return costs if you fulfil international orders directly
• Costs for customer service if you fulfil international orders directly, including costs for language support, if necessary
• Shipping costs if you send inventory to Fulfilment by Amazon (FBA) in other countries
• Conversion costs associated with getting paid in your local currency
• Taxes and duties
You can also create separate listings and set distinct prices in each Amazon store using our standard listing processes. If you don’t synchronise your prices across stores, keep the following consideration in mind as you set prices for each country:
• Shipping and return costs if you fulfil international orders directly
• Costs for customer service if you fulfil international orders directly, including costs for language support, if necessary
• Shipping costs if you send inventory to Fulfilment by Amazon (FBA) in other countries
• Conversion costs associated with getting paid in your local currency
• Taxes and duties
Product reviews
If you already sell on one of our stores, your product reviews will be carried over to other global stores, but only initially. These imported reviews remain visible until the product begins receiving local reviews.
Step 4: Ship inventory and fulfil customer orders
You have two basic options when it comes to getting global customers their stuff.
Fulfiled by Merchant
Ship orders to customers directly using a suite of solutions we call Fulfiled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
Fulfilment by Amazon (FBA)
Use specialty programmes through Fulfilment by Amazon (FBA) to reach global customers in ways that work best for your business. For each programme, FBA takes care of picking, packing, shipping, returns, and customer service.
Fulfiled by Merchant
Ship orders to customers directly using a suite of solutions we call Fulfiled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
Fulfilment by Amazon (FBA)
Use specialty programmes through Fulfilment by Amazon (FBA) to reach global customers in ways that work best for your business. For each programme, FBA takes care of picking, packing, shipping, returns, and customer service.
FBA worldwide
When you expand your business to an Amazon store outside your home country and you'll need to understand your obligations in the import/export process. Learn more about importing and exporting inventory
Amazon Global Logistics is a door-to-door ocean freight transportation programme from China directly to the Amazon fulfilment network in the US, UK, and EU. Learn more about Amazon Global Logistics (AGL)
You can use the Cross-Border Partnered Carrier programme to ship your Fulfilment by Amazon (FBA) inventory from the United Kingdom to Amazon fulfilment centres in the US through an Amazon Partnered Carrier. Learn more about UK2US Partnered Carrier Programme
Check out the option to ship from the UK to the US via ocean with an Amazon Partner Carrier. Learn more about shipping from the UK to US with Amazon’s Partner Carrier
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory that distributes to the Amazon store and other distribution channels. Learn more about Amazon Warehousing and Distribution (AWD)
When you expand your business to an Amazon store outside your home country and you'll need to understand your obligations in the import/export process. Learn more about importing and exporting inventory
Amazon Global Logistics is a door-to-door ocean freight transportation programme from China directly to the Amazon fulfilment network in the US, UK, and EU. Learn more about Amazon Global Logistics (AGL)
You can use the Cross-Border Partnered Carrier programme to ship your Fulfilment by Amazon (FBA) inventory from the United Kingdom to Amazon fulfilment centres in the US through an Amazon Partnered Carrier. Learn more about UK2US Partnered Carrier Programme
Check out the option to ship from the UK to the US via ocean with an Amazon Partner Carrier. Learn more about shipping from the UK to US with Amazon’s Partner Carrier
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory that distributes to the Amazon store and other distribution channels. Learn more about Amazon Warehousing and Distribution (AWD)
Remote Fulfilment with FBA
Reach customers in Canada, Mexico, and Brazil shopping on Amazon.ca, Amazon.com.mx, and Amazon.com.br via your store in the US. Customers will be able to purchase your export-eligible products stored in US fulfilment centers. At checkout, they’ll see a price that includes an estimate for import duties, taxes, and fees. We’ll ship to them at no additional cost to you.
Learn more about Remote Fulfilment by Amazon
Considerations for Fulfiled by Merchant
To ship customer orders internationally, you’ll start by selecting a carrier like UPS, FedEx, or USPS. You’ll act as the exporter of record and will want to clearly communicate shipping times and fees, as well as relevant duties and taxes.
International shipping fees can be considerably higher than domestic fees and vary based on several factors, including the following:
• Package dimensions and weight
• Delivery time
• Where orders are being shipped to and from
• Duties and taxes
International shipping fees can be considerably higher than domestic fees and vary based on several factors, including the following:
• Package dimensions and weight
• Delivery time
• Where orders are being shipped to and from
• Duties and taxes
Considerations for FBA worldwide
When you export inventory to Amazon fulfilment centers in other countries, you may want to handle some or all of the obligations in the import and export process yourself. You can also hire a logistics provider like a customs broker or a freight forwarder, who may have more expertise and time to ensure your inventory is transported in a timely and secure way. You must engage all logistics providers directly.
When sending inventory to Amazon fulfilment centers in other countries, you or your provider must act as the exporter of record and importer of record and must comply with all laws and regulations in both countries. You may also be subject to customs duties, import taxes, and fees in the destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfilment center with customs duty charges due will be returned to the sender.
Learn more about importing and exporting inventory
When sending inventory to Amazon fulfilment centers in other countries, you or your provider must act as the exporter of record and importer of record and must comply with all laws and regulations in both countries. You may also be subject to customs duties, import taxes, and fees in the destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfilment center with customs duty charges due will be returned to the sender.
Learn more about importing and exporting inventory
Step 5: Manage your business
Use tools in Seller Central to manage and automate your global operations. We offer a variety of tools and programmes to help you run your business, reach new customers, and grow your sales, including:
Product Opportunity Explorer
Get ideas for new products or offers. The Product Opportunity Explorer generates insights into the search and purchasing behavior of Amazon customers.
Automate pricing
Create and apply dynamic pricing rules to help increase your chances of becoming the Featured Offer in the Amazon store.
Amazon Currency Converter
If you sell in Amazon stores in multiple countries, put global disbursements on auto-pilot with the Amazon Currency Converter.
Coupons and Deals
Create coupons that appear on the Amazon Coupons page, in search results, and on product detail pages.
Amazon Business
Business customers tend to buy more items in larger quantities. They also tend to return items less. Use a suite of B2B features to help attract more business customers.
New Seller Incentives
Explore $50,000 in incentives designed to support your launch in the Amazon store.
Did you know?
Seller University can help you to sell in other countries
Seller University offers step-by-step instruction for creating an Amazon selling account, listing and pricing products, and fulfiling customer orders. You can also learn how to manage your sales, build your brand, and advertise with Amazon.
Seller success stories
Blockhütte
Get ready to expand your business globally
Yes you can do it, and we are here to help.
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
