Expand Your Business Worldwide: The Ultimate Amazon International Seller Guide

Your first step is to understand the requirements for each target store. This means reviewing product safety and listing requirements, clarifying necessary approvals, inspections, and documentation, and using Amazon's Compliance Reference tool for detailed product requirements guidance.

Just like entering a new local market, expanding internationally requires understanding where your products will succeed. Through your Seller Central account, you'll find Marketplace Product Guidance - a fantastic tool that looks at how your products are performing now and spots promising opportunities abroad. Let's say you're selling well in the UK - this tool will analyse your existing catalogue and show you which items could be hits in places like the US or Germany. Plus, you'll get real insights about what customers in different countries are buying and where there might be gaps in the market. We've seen sellers who use these insights achieve, on average, achieve better results when entering new stores compared to those who rely on guesswork.

International taxes and regulations are a critical part of your global expansion. This means researching duties, taxes, and legal regulations specific to your target countries, ensuring all international shipments use "Delivered Duty Paid" (DDP), and utilizing our Service Provider Network for expert guidance on complex regulatory matters.

For brand owners, taking your brand international comes with a valuable advantage. Amazon's Brand Registry lets you transfer your established brand directly to new stores, maintaining the recognition you've built. Enhance your global presence through your Brand Store with engaging A+ content, product videos, and comparison tables that help customers make informed decisions. Our internal studies show that well-implemented Premium A+ content could potentially boost sales by up to 20%.