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HOW DO YOU ADD VIDEOS TO PRODUCT PAGES? A GUIDE TO GROWING YOUR BUSINESS WITH VIDEO
Benefits of Adding a video to your product page
Did you know? Detail pages with videos uploaded saw an average 21.8% increase in sales compared to those without a video. *
In today’s fast paced digital world, it’s not just about selling products – it’s about selling your brand. When you leverage video on your product pages, you are using one powerful tool to amplify your brand voice and drive business impact.
In today’s fast paced digital world, it’s not just about selling products – it’s about selling your brand. When you leverage video on your product pages, you are using one powerful tool to amplify your brand voice and drive business impact.
What are Shoppable Videos? How they may help grow your business
Shoppable Videos, also called detail page videos, can appear on the main product detail page. They may also appear in the videos section below the page fold, in search results and throughout the Amazon shopping journey. Whether you are already a seller on Amazon or thinking of starting out, incorporating video into your content strategy is important. **
87% of people report that watching a video has influenced their decision to purchase a product or service. Customers want to understand a product’s features, like how big or small or how heavy or light it is, before they buy. Engaging and informative video content has the power of converting viewers into buyers, can help reduce returns and create customer loyalty in the long-term.
87% of people report that watching a video has influenced their decision to purchase a product or service. Customers want to understand a product’s features, like how big or small or how heavy or light it is, before they buy. Engaging and informative video content has the power of converting viewers into buyers, can help reduce returns and create customer loyalty in the long-term.
Tips for creating a video
Follow these best practices for video creation to capture the attention of your customer and share your unique brand story:
- Keep your video short and concise
- Highlight key product benefits that makes your product different
- Showcase your product in action or demonstrate how it is used
- Diversify your video library: repurpose your existing videos from your social media to upload to the product page
Uploading video is easy! Just follow these steps:
- Log in to Seller Central
- Locate the Upload and Manage Videos page under Catalog
- Press the Upload Video button on the right side of the page
- Start uploading your video! Be sure to add your title, ASINs, and Video Type before you press submit
Remember, the key is maintaining your authentic brand voice and creating informative, engaging content that answers customer questions. Engage, inform and convert with videos!
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Source:
*Amazon study highlighting the lift in selling partner revenue when a video is added to a listing where no video existed before, studied January - June 2024, global non-us data from 17 marketplaces)
**Video Marketing Statistics US 2025, Wyzowl
*Amazon study highlighting the lift in selling partner revenue when a video is added to a listing where no video existed before, studied January - June 2024, global non-us data from 17 marketplaces)
**Video Marketing Statistics US 2025, Wyzowl
