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Sell Your Speakers Brand on Amazon UK
Fast, Simple, Profitable
How to Sell Speakers on Amazon UK
A Step-by-Step Guide
Selling smart speakers on Amazon UK requires meeting product safety laws, following Amazon listing rules, and selecting the right fulfilment method. This guide outlines everything UK sellers need to know, from CE/UKCA compliance and setting up an Amazon seller account to listing and optimising your smart speaker for success.
Selling Smart Devices Online: An Introduction
Smart devices of all kinds are growing in popularity, giving new and existing sellers a potentially lucrative business opportunity. So, whether you are launching a new business or expanding an existing product line, websites like Amazon UK give you access to a broad customer base searching for smart home devices, including speakers.
Amazon provides you with the infrastructure as well as extensive support to launch and grow your online store effectively. If you have done your research and have a strong strategy, selling devices like smart speakers can become a reliable source of online revenue.
Amazon provides you with the infrastructure as well as extensive support to launch and grow your online store effectively. If you have done your research and have a strong strategy, selling devices like smart speakers can become a reliable source of online revenue.
Selling speakers online in the UK: trends and market overview
The UK smart speaker market has been experiencing significant growth. As of 2025, 45% of people aged 16 and above in the UK own at least one smart speaker, while 37% own an Amazon Alexa.
As of 2025, the current revenue of the speakers market in the United Kingdom amounts to nearly £1 billion, with a compound annual growth rate (CAGR) of 2.88% from 2025 to 2029. The per capita revenue is valued at £13.66.
Over the next four years, more than 11.6 million units are projected to be sold in the country to meet the rising demand for smart speakers with voice assistant capabilities. Therefore, smart speakers could be a potentially lucrative niche to explore.
Compare estimates by fulfilment method
Calculate fees, costs, and revenue for a current or future product, comparing Fulfilment by Amazon (FBA) and your own fulfilment method:
- Open the Revenue Calculator.
- Search the Amazon catalogue for a product or define one using dimensions, weight, category, price, and shipping charges.
- Review and adjust entries for Amazon Fulfilment and Your fulfilment to calculate—and recalculate—fees, costs, and revenue.
Business Selling Points
The UK smart speaker market offers strong potential for sellers aligned with consumer trends and Amazon’s platform. Key advantages include:
•
Wide adoption
Many UK households already use smart speakers.
•
Strong brand trust
Amazon Echo is widely recognized and trusted.
•
Growth potential
Demand continues to rise across product lines.
•
Feature demand
Voice control, connectivity, and audio quality are key selling points.
•
E-commerce Growth
As online shopping habits solidify, smart speaker sales via e-commerce platforms like Amazon are likely to remain strong.
Product compliance: things to keep in mind before you begin
Before you start, ensure that all products you plan to sell are compliant with UK laws. For example, Amazon has a detailed product compliance page you can check out.
In general, all products must include:
In general, all products must include:
•
UKCA or CE Marking
Required for all electrical and radio devices.
•
UK Power Plugs
Devices must use BS 1363 3-pin plugs.
•
Importer Details
If you import the product, label the packaging with your UK address.
•
Compliance Documentation
Maintain UK declarations of conformity and safety test reports.
•
Marketing Claims
Do not make unverified or misleading claims.
•
Register with the WEEE scheme if applicable.
Keep digital copies of all compliance documents, as Amazon or other platforms may request them any time. Missing records can lead to listing removal or account suspension.
Getting started with Amazon: creating your Seller Account
To start selling products on Amazon, you need to do the following:
Register with Amazon Seller Central
Create your UK Seller Account by providing your ID, business registration, and payment details, as well as your return address, shipping info, and business description.
Select a Selling Plan
Amazon offers two plans: the Individual plan (£0.75 per item sold, no monthly fee) and the Professional plan (£25 per month + access to special privileges). Pick whichever suits your business model.
Understand Amazon Fees
Expect referral fees (typically 7% to 15% for both selling plans) and additional fees if you plan to use services like Fulfilment by Amazon (FBA).
Once registered, you can begin uploading listings and configuring shipping settings. If VAT applies, register with the UK government and submit your VAT number to Amazon. For more information, visit the Amazon VAT Knowledge Centre.
Listing smart speakers on Amazon
Follow these steps to create a compliant and appealing listing:
- Product ID: Use a GS1-certified barcode or Global Trade Item Number (GTIN), or apply for a GTIN exemption if unbranded.
- Category: List under “Electronics” or the most relevant subcategory.
- Brand Field: If you are authorised to sell existing brands, add those details. If unbranded, enter “Generic”.
- Grouping: Group colours or models under a parent listing to consolidate reviews.
- Title: Use clear, descriptive, keyword-rich titles (e.g., “Wireless Smart Speaker with Bluetooth and Voice Assistant”).
- Bullet points: Highlight essential features – Bluetooth, battery life, compatibility.
- Images: Upload 5+ clear images, showing product angles and lifestyle use.
- Description: Offer detailed product insights – connectivity, controls, materials.
- Technical details: Fill in fields like weight, dimensions, and power specs.
- Usage or care instructions: Give clear instructions, include usage guides or QR links to manuals.
- Warranty: If applicable, mention return and warranty terms.
Additional tips for effective listings
- Ensure compliance with Amazon's product detail page rules.
- Ensure to use British spellings (e.g., "favourite", "recognise") and incorporate terms UK shoppers use (e.g., “wireless speaker”, “Bluetooth speaker UK”).
- Follow Amazon’s formatting guidelines – no ALL CAPS, special characters, or clickbait.
- Set competitive prices and consider early promotions or bundles.
Fulfilment for smart speakers
Decide how you will deliver your products to your customers and how you will handle returns. This process is called fulfilment, and it includes storage, packing and shipping.
As an Amazon Seller, you have two options:
As an Amazon Seller, you have two options:
Fulfilment by Merchant (FBM)
You, the seller, will ship all orders and handle customer support post-sale.
If you are handling returns, ensure to follow Amazon’s return policies – typically 30 days. The same goes for customer service - reply to buyer inquiries within 24 hours. Proactively manage negative reviews and monitor seller health metrics.
Growing your business with marketing and promotions
Here are some ways to grow your business with Amazon tools as well as other methods:
- Run Sponsored Ads: Boost visibility in Amazon’s search results.
- Set up deals: Use coupons, vouchers, and promotional pricing.
- Request reviews: Use the “Request a Review” button in Seller Central.
- Enhance Content: If you register a brand, use A+ Content to improve conversion.
- Track results: Use Amazon's analytics to evaluate listing performance.
- Email campaigns: If a brand is registered, consider Amazon customer engagement tools.
Example: Fees Breakdown for Selling Speakers*
Selling price:
£40
Referral fee (15%):
£6
FBA fulfillment fee Small parcel 900g):
£3.04
Storage fee:
£0.05/month
* These are rough estimates and actual costs and margins can vary significantly based on specific products, competition, and other factors. Storage fees can vary based on product size and time of year. The profit margins are approximate ranges after accounting for the main Amazon fees.
FAQs
1. Can I sell smart speakers without a brand?
Yes. Apply for a GTIN exemption and list the product under “Generic” or leave branding blank if unbranded.
2. What legal documents do I need to sell smart speakers?
UKCA or CE compliance documents, importer info, and accurate packaging details are mandatory.
3. Do I need a barcode to sell smart speakers?
Yes, unless Amazon grants a GTIN exemption for unbranded items.
4. How do I improve search visibility when selling speakers online?
Use UK-relevant keywords in your title, bullet points, and description, optimize your title including the product’s features, run Amazon Ads, and generate reviews and engagement to boost trust signals.
5. What fulfilment method is better for selling speakers, FBA or FBM?
Both fulfilment methods have their advantages, depending on your business model and goals. FBA offers Prime benefits and convenience, while FBM gives more control but requires your own logistics.
6. Can I sell used or refurbished speakers?
Yes, but only if listed in the correct condition category and if permitted under Amazon’s electronics policies.
