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Reach millions of Customers for your Brand on Amazon
£25 (excl. VAT) per month + selling fees
Get Premium Incentives and dedicated Account Management support
New for your Brand in 2026
Launch your Brand on Amazon with up to £42,000 in incentives1 — including referral fee discounts, Sponsored Ads credits, FBA shipping credits, Vine credits, and Coupon credits2.
Selected Brands may also qualify for additional fee credits covering referral, fulfilment, removal, and disposal fees for up to 12 months, plus dedicated Account Management support to guide your launch and growth2.
In the Spotlight
Expanded Low-price FBA rates
More products priced at or below £20 will qualify for reduced FBA rates starting January 5, 2026.
Referral fee reductions across key categories
Updated referral fees for Home, Grocery, Pet, and VMS categories will apply from January 5 across EU stores.
Protect and Grow your Brand with Amazon Brand Registry
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business. After enrolling your brand in Amazon Brand Registry, you can start activating a suite of protection benefits and exclusive tools that can help grow awareness, improve consideration, increase conversion and build loyalty for your brand. Learn more
Brand name and logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
Success Stories from Brands like Yours
Explore our Guides
How to Register?
Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.
How to Grow?
Discover how brand, logistics, pricing and promotional services can fuel your growth.
1Total incentive value combines multiple programs. Each incentive is subject to separate eligibility criteria, caps, and conditions. See full terms and conditions.
2Premium incentives and Account Management support are available to qualifying brands by invitation only.
2Premium incentives and Account Management support are available to qualifying brands by invitation only.
