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Selling Automotive parts efficiently on Amazon
In this article, we’ll cover tips to start selling automotive parts on Amazon and dive into the details of how to maximize your potential. Selling Automotive parts is no longer limited to garages and physical stores. The world of online automotive sales is booming, and Amazon is the destination for customers that want to access a vast selection at competitive prices and with faster shipping.
Why selling vehicle parts online?
Selling through Amazon is a great method to reach customers from all over the world. The average age of cars has been increasing significantly in recent years. Today, many consumers choose to extend the life of their vehicles and use Amazon to find the necessary spare parts.
I have created my account: what are the best practices that I should follow?
Whether you’re already established in the automotive industry, or new to e-commerce and ready to build your digital boutique, there are some considerations for selling automotive parts online.
Choose which products you want to sell
Even if you already know what type of products you want to sell, some researches might reveal opportunities worth pursuing. By selling on Amazon, it’s easy to check what are most popular products: this allows you to anticipate trends and be able to react to the changes that will characterize the Automotive sector in the coming years.
Figure out your fulfillment strategy
Dimensions and weight matter when you’re storing and shipping Automotive parts. A spare room or garage might be sufficient to cover your storage needs when you first start, but as you scale, you might want to coordinate with a solution like Fulfillment by Amazon for warehousing, customer service, and other tasks.
List your products and set competitive prices
When you’re ready to list products, consider including a variety of high-quality product photos, and to use bullet points to highlight product features and benefits. To set price that will convert, do some competitor research to see what comparable items are selling for.
Add compatibility information (if needed)
If your listings are compatible only with specific vehicles, make sure you have added the relevant information by using our internal compatibility tool. When purchasing automotive parts, customers need to know what items fit their vehicle: this can help ensure higher conversion, higher sales and reduce compatibility related returns.
To proceed with a bulk upload, you need to add compatibility information using Master Vehicle List (MVL). The MVL is a data repository of vehicles that are currently operating in the region. This list is now available to all Selling Partners of Automotive items on Amazon and using it for your catalogue will help customers find your products.
The MVL provides you with a unique KTYPE for each vehicle. Download the MVL for all covered locales below:
The MVL provides you with a unique KTYPE for each vehicle. Download the MVL for all covered locales below:
Terms of use
The data contained in the Master Vehicle List (MVL) may only be used in connection with the listing of products on Amazon for the following locales: Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store. The right to use the MVL is dependent on the provision of the MVL by Amazon. If Amazon stops providing the MVL your right of use automatically exceeds.
The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle , with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorized use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by him. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store.
When downloading and using the MVL, the above Terms of Use apply and are accepted by users.
Last updated: 2/2025
The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle , with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorized use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by him. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store.
When downloading and using the MVL, the above Terms of Use apply and are accepted by users.
Last updated: 2/2025
Amazon store
Vehicle type
How customers can make sure they can find the right parts for their vehicles?
Customers can find the products that fit their vehicles by using Partfinder, our internal tool that allows customers to register their vehicle and filter only those results that fit for the specific car or motorbike. This tool takes data from our selling partners, that share with Amazon the compatibility details of the parts customers can find on our website.
Frequently Asked Questions
What Auto parts can I sell on Amazon?
All listings and products must comply with all applicable laws and regulations, and Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.
Some examples of prohibited listings include Airbags, Counterfeit spare parts, Car appliances parts that lack the necessary ECE certifications (e.g. LED car lamps), Vehicle airbag inflators and airbag components, Vehicle seatbelts and seatbelt components, Fabric systems, blue flashing car lights that simulate the function of those used by emergency services, License plates with official emblem of the Italian Republic, presented as homologated or not intended only for decorative purposes.
Some examples of prohibited listings include Airbags, Counterfeit spare parts, Car appliances parts that lack the necessary ECE certifications (e.g. LED car lamps), Vehicle airbag inflators and airbag components, Vehicle seatbelts and seatbelt components, Fabric systems, blue flashing car lights that simulate the function of those used by emergency services, License plates with official emblem of the Italian Republic, presented as homologated or not intended only for decorative purposes.
Is it possible to have support from someone in the Automotive team?
After you start selling on Amazon, you can reach out to our support team. After you start selling, if your account meets certain requirements, you can also benefit from a paid service with a dedicated account manager that works within the Amazon Automotive team.
I would like to start selling to other businesses (B2B). What should I do?
To start selling to businesses (B2B) on Amazon, sign up for a professional selling account or log in to Seller Central if you already have one. Then, navigate to B2B > B2B Central from the main menu.
To succeed with business customers, follow these three key steps:
1. Enable VAT Calculation Services, our free automated invoicing solution, in your tax settings. Business buyers require invoices.
2. Check selection recommendations to see high-demand products among business customers.
3. Set business price and quantity discounts to encourage businesses to buy your products in bulk.
Explore more tools in B2B Central to maximize your B2B sales opportunities.
To succeed with business customers, follow these three key steps:
1. Enable VAT Calculation Services, our free automated invoicing solution, in your tax settings. Business buyers require invoices.
2. Check selection recommendations to see high-demand products among business customers.
3. Set business price and quantity discounts to encourage businesses to buy your products in bulk.
Explore more tools in B2B Central to maximize your B2B sales opportunities.
What type of auto parts sell best on Amazon?
To determine the best auto parts to sell on Amazon, focus on high-demand, widely compatible products that require frequent replacement. Popular categories include air and oil filters, brake pads, light bulbs, engine oils and wiper blades, as well as tires, batteries, and LED lights. Accessories like wheel covers, floor mats, and detailing kits also perform well.
To maximize sales, ensure clear compatibility details, high-quality images, and competitive pricing to enhance customer trust and conversion rates.
To maximize sales, ensure clear compatibility details, high-quality images, and competitive pricing to enhance customer trust and conversion rates.
What fees are associated with selling automotive parts on Amazon?
The fees for selling automotive parts on Amazon are the same as those for other categories. Sellers can choose between two different selling plans: Individual and Professional. For more details about the fees for each plan, you can visit our dedicated page.
What is the Master Vehicle List (MVL), and how does it help with selling vehicle parts on Amazon?
The Master Vehicle List (MVL) is a database of vehicles currently operating in the region, available to all Selling Partners of auto parts on Amazon. It helps customers find your products more easily by ensuring compatibility between the products and their vehicles.
The MVL provides sellers with a unique KTYPE for each vehicle, enhancing the accuracy of listings, reducing returns due to compatibility issues, and improving the overall customer experience. It also helps sellers comply with Amazon’s guidelines by ensuring the proper compatibility information is included, ultimately increasing sales and visibility on the platform.
The MVL may only be used in connection with new parts.
The MVL provides sellers with a unique KTYPE for each vehicle, enhancing the accuracy of listings, reducing returns due to compatibility issues, and improving the overall customer experience. It also helps sellers comply with Amazon’s guidelines by ensuring the proper compatibility information is included, ultimately increasing sales and visibility on the platform.
The MVL may only be used in connection with new parts.
Why is including vehicle compatibility crucial when selling auto parts on Amazon?
When selling auto parts, compatibility between the car model and the part is critical. Without it, there’s a high risk of errors and returns.
To address this, Amazon created a database of vehicles, making it easier for both sellers and buyers to find the right parts for the right vehicles. This resource helps minimize compatibility issues and ensures a smoother selling and buying process on the website.
If you need assistance on vehicle compatibility, you can contact our team by sending an email to eu-vehiclecompatibility@amazon.lu
To address this, Amazon created a database of vehicles, making it easier for both sellers and buyers to find the right parts for the right vehicles. This resource helps minimize compatibility issues and ensures a smoother selling and buying process on the website.
If you need assistance on vehicle compatibility, you can contact our team by sending an email to eu-vehiclecompatibility@amazon.lu
Tomas Silva
Tomas Silva is a Marketing Manager at Amazon with a passion for digital strategy and creativity. He loves helping sellers unlock their full potential in ecommerce. Outside of work, he enjoys traveling, skiing, and playing racket sports.
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