Once the Express Pet Supplies trademark was in place, they enrolled in Amazon Brand Registry
. This enabled them to start protecting their brand and expand their Amazon presence significantly by enrolling in other brand- building programmes available to brand owners in Amazon Brand Registry.
"There are a number of benefits that come with joining Amazon Brand Registry. A+ Content and Sponsored Brands allow you to present your brand to a wider range of customers and really showcase what you can do. That helped us a lot to get across the quality of our products."
Crucially, joining Amazon Brand Registry paved the way for them to enrol in Transparency
and start taking advantage of the brand protection benefits it affords.