Around this time, Emil and Giacomo turned to Amazon to further develop their online business. They soon discovered that Amazon had a range of programmes designed to empower businesses to grow and protect their brand.
These included Amazon Brand Registry
, a programme that enables brand owners to accurately represent their brand and products to create a trusted customer experience.
By registering in Amazon Brand Registry, Emil and Giacomo gained access to enhanced features like A+ Content, Sponsored Brands, Brand Analytics, and various brand protection tools that allowed them to easily detect and report violations.
“Being on Amazon Brand Registry gave us the tools we needed to grow and protect our brand effectively. We could run searches, report suspicious listings, and Amazon would remove them immediately.”
These were instrumental in growing their business. Before long, their pillow was one of the most sought after baby care accessories in Europe.