paid off straight away.
"You feel instantly protected," enthuses Stefano. "You’re no longer afraid of waking up and finding you lost out because something wrong happened that was out of your control. Incredible, right?"
But signing up has also had long-term benefits for LoryArreda.com.
"Transparency has created a positive feedback loop. With counterfeit products sidelined, people can only get the genuine article. And they start learning that you stand for quality and can be trusted to deliver a safe product. That, in turn, has a positive effect on your turnover."
More importantly, being able to ensure that customers can only receive genuine products has also helped increase brand awareness.
"People have become familiar with the LoryArreda.com brand. And, better still, more people are remembering it when they’re looking to buy quality furniture."