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Sell more with the
New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 9x more first-year sales on average.1
£25 (excl. VAT) per month + selling fees
What is the New Seller Guide?
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers. Sellers who use the New Seller Guide during their first 90 days generate approximately 9x more first-year sales on average.1
The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for a Professional selling account. Professional sellers can:
The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for a Professional selling account. Professional sellers can:
Professional sellers can:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
Create Lightning or 7-Day Deals
Create Amazon Coupons
If you're a brand owner, you can:
Enroll your brand in Amazon Brand Registry
Enroll products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can take advantage of over £42,000 in New Seller Incentives.
1Amazon internal data, FY2023, EU5 stores, when compared with sellers who do not follow the New Seller Guide.
Brand Registry
Protect and build your brand
Amazon Brand Registry is a programme for brand owners designed to help protect their Intellectual Property (IP), manage the accuracy of their listings, and grow their business for free.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand’s discoverability and sales on Amazon.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand’s discoverability and sales on Amazon.
10% back on your first £40,000 in branded sales, then 5% back through your first year until reaching £42,000 in bonus value
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.2
2Amazon internal data
Vine
Boost engagement with product reviews
Generate buzz and receive reviews for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. It’s as simple as enrolling a product in Vine and providing free units to reviewers, who provide insightful reviews that reflect their honest and unbiased opinions – positive, neutral or negative.
On average, brands have found Amazon Vine helped grow initial product sales up to 30%.3
3Amazon has conducted studies to measure the current performance for products that have Vine reviews. The results of these studies found that, on average, there is a 30% sales lift from Vine reviews. The study of Vine is based on 2019-2020 Amazon.com internal research and is not a guarantee of future sales.
Automate Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Fulfilment by Amazon
Fulfilling, for you with a Prime experience
FBA is our storage, shipping and customer service programme that lets you benefit from Amazon’s unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centers (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
You can also use Amazon Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own direct-to-consumer site, social media stores, and other marketplaces using your FBA inventory.
You can also use Amazon Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own direct-to-consumer site, social media stores, and other marketplaces using your FBA inventory.
On average, our Selling Partners see a sales uplift of 35%* when moving their products to FBA, as a result of faster delivery.
Amazon sellers who use both MCF and FBA have increased their Amazon.co.uk sales revenue by an average of 26.4%.
Amazon sellers who use both MCF and FBA have increased their Amazon.co.uk sales revenue by an average of 26.4%.
£80 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or £160 credit towards fulfilment costs when you use Amazon Global Logistics
Exemption for storage utilisation surcharge for 1 year after FBA inventory received date and low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
If you use FBA, free storage and customer return for eligible ASINs with auto-enrolment in the FBA New Selection programme
*Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided as a general reference point and it’s not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can track your ad performance using metrics like impressions, clicks, and sales.
Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.5
£40 credit to create Sponsored Products ads
£40 credit to create Amazon Vouchers
5Amazon internal data
Get started with over £42,000 in incentives
Get up to 10% back on branded sales
We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
£160 credit for Amazon Vine
Advertise, fulfill, and grow with confidence
You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
£80 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or £160 credit towards fulfilment costs when you use Amazon Global Logistics
If you use FBA, free storage and customer return for eligible ASINs with auto-enrolment in the FBA New Selection programme
Exemption for storage utilization surcharge for 1 year after FBA inventory received date and low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
£40 credit to create Sponsored Products ads
£40 credit to create Amazon Vouchers
Over £42,000 in incentives
Amazon selling programme
Your incentive
How to get
Fulfilment by Amazon (FBA) incentives
£80 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date, if unused. Learn more.
£160 credits for fulfilment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations, and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Exemption from low inventory cost coverage fee (PANEU)
Professional sellers who are new to Pan-EU will be exempted from low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date. Learn more.
Exemption from storage utilization surcharges
Send eligible products into the Amazon fulfilment network. Exemption expires after 1 year after the first FBA inventory-received date. Learn more.
Advertising benefits
£40 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
£40 credit
Create a Voucher for an eligible product within 90 days of listing. Credit expires after 1 year from when you create the first voucher. Learn more.
Frequently Asked Questions
What is Amazon's New Seller Guide?
The New Seller Guide is a set of services aimed at helping emerging sellers expand their businesses in Amazon stores across Europe. These services include brand development, logistics, pricing, and promotional strategies.
The New Seller Guide include the following services: Brand Registry, A+ Content, Vine, Fulfillment by Amazon, Automated Pricing and Advertising.
The New Seller Guide include the following services: Brand Registry, A+ Content, Vine, Fulfillment by Amazon, Automated Pricing and Advertising.
Is the New Seller Guide also useful for existing Amazon sellers?
Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.
Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.
Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.
How does Amazon promote new sellers?
Amazon promotes new sellers by offering various services that can help them increase sales, optimise their listings, enhance engagement, find fulfillment solutions, automate processes, and more.
Sellers who adopt services in the New Seller Guide can take advantage of over £42,000 in New Seller Incentives.
Sellers who adopt services in the New Seller Guide can take advantage of over £42,000 in New Seller Incentives.
Are the New Sellers Guide and the Perfect Launch the same?
The Perfect Launch is the earlier version of the New Sellers Guide, providing valuable services and benefits to new sellers as they navigate their introduction to the Amazon ecommerce.
Which are the incentives that Amazon offers to help you adopt New Seller Guide services
To help New Sellers launch and grow on Amazon, we offer over £42,000 in potential incentives, including up to 10% back on your branded sales and credits to try Amazon's New Seller Guide services as Fulfilment by Amazon, Sponsored Products, Vouchers and Vine. You can see the detailed list of New Seller Incentives here.
Who is qualified for Amazon's New Seller Incentives Programme?
The New Seller Incentives are divided into Brand Registry benefits, Fulfillment by Amazon (FBA) benefits, and Advertising benefits, which are exclusively available to professional sellers and determined based on when you listed your first buyable ASIN. Amazon reserves to right to determine benefit eligibility, and the incentives are subject to applicable Terms and Conditions.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
- Fulfillment by Amazon (FBA) benefits: New sellers who create and send their first Fulfillment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.
- Advertising benefits: New sellers who use Sponsored Products and Amazon vouchers within 90 days of listing their offer qualify for the benefits.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
- Fulfillment by Amazon (FBA) benefits: New sellers who create and send their first Fulfillment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.
- Advertising benefits: New sellers who use Sponsored Products and Amazon vouchers within 90 days of listing their offer qualify for the benefits.
How can I claim incentives as an Amazon new seller?
The benefits from the incentives will be reflected as credits, which you can review on the New Seller Incentives dashboards. The timing of benefit disbursement varies according to the program. You can find detailed information for each here.
Is there a cost to join Amazon's New Seller Guide services?
No, there are no additional costs associated with accessing the New Seller Guide services apart from signing up for a Professional selling account.
What is the registration process for Amazon's New Seller Guide services?
To register for Amazon's New Seller Guide services, you should begin by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automate Pricing, enrolling products for Fulfillment by Amazon (FBA), creating ads through Sponsored Products, and participating in 7-day deals and coupons.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrollment in Amazon Vine, and the ability to create Sponsored Ads.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrollment in Amazon Vine, and the ability to create Sponsored Ads.
How can Amazon's New Seller Guide services help to increase sales?
The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.
Moreover, services like Fulfillment by Amazon (FBA) help our selling partners speed up order fulfillment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
Moreover, services like Fulfillment by Amazon (FBA) help our selling partners speed up order fulfillment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
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£25 (excl. VAT) per month + selling fees
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