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PRIME DAY
Amazon Prime Day: Accelerate your growth with Amazon Promotions
For Amazon selling partners, Prime Day is more than just a sales boost — it’s a great way to build awareness and gain traction on new products.
We are a sports brand for the crossfit niche. We started selling on Amazon in 2016. Prime Day has always been an opportunity to build awareness across our brand and allows you to reach an audience that can otherwise be very difficult. Also to take advantage of Amazon's marketing investment!Velites SportSelling Partner
Why run a promotion on Amazon?
In 2022, Prime members purchased more than 300 million items worldwide, making it the biggest Prime Days event in Amazon’s history. Prime members worldwide saved over $1.7 billion – more than any other Prime Day event.
It was the biggest Prime Day event for Amazon’s selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon’s retail business."
It was the biggest Prime Day event for Amazon’s selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon’s retail business."
Marketing
Benefit from Amazon's online and offline marketing efforts which aim to maximize traffic on the Prime Day page.
Discoverability
Your deals will be featured on the Deals page, which will help to promote your brand and make your prodcus easier for customers to discover.
Sales Potential
Promotions are a useful lever to help increase sales by offering discounts on products.
Visibility
Products running as deals receive additional badging in search results, helping customers to find your best offers.
Which promotion types are available on Amazon?
Create a Deal
Discounts that feature for a limited number of hours, or throughout the entire event duration.
Create a Prime Exclusive Discount
Prime Exclusive Discounts stand out in search and product pages and they’re only for Prime members.
Create a Prime Member Voucher
Discount a top-selling product, or offer loyal customers a package deal.
Get ready for Prime Day around the world
With over 200 million paid Prime members globally, you can leverage Amazon’s global scale using Amazon’s state-of-the-art international logistics capabilities.
Start preparing for Prime Day
Seller University
Webinar Recordings
Select your Marketplace
We saw 145 percent year-over-year growth just in the opening hours of Prime Day. In just one day, more Furbos were sold than in the past three months combined and we’ve nearly doubled sales from last year.Victor Chang and Maggie CheungCo-founders of Furbo
Final tips for Prime Day
Send stock in early
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Quip tip: Don’t stress on storage - When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
Quip tip: Don’t stress on storage - When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
If you sell Electric and Electronic Equipment on Amazon.de:
Please note that you should be compliant with EPR WEEE Legislation in Germany (Extended Producer Responsibility - Waste from Electric and Electronic Equipment). Amazon will be obligated to check if you comply with your EPR obligations and may deactivate some non-compliant listings effective June 5, 2023. We recommend to start your registration before April 15, 2023, as the process can take up to eight weeks. To prove your compliance, you must register every brand and type of equipment you offer on Amazon.de with Stiftung ear, and submit your registration number (WEEE-Reg.-Nr.) on our Compliance Portal. For any questions check our EPR requirements: WEEE in Germany page.
Combine Deals with additional Marketing Levers
Sponsored Products
A self-service advertising program where you can quickly create cost-per-click ads to help improve visibility.
A+ Content
Enhance the product descriptions on Owned Brand detail pages with A+ content to aid customers to make an informed buying decision.
Brand Stores
Promote your brand and products with your own multi-page store to showcase your brand, products and value proposition.
