Click & Collect in store

Grow your business with Click & Collect in store

Reach Amazon customers that are within your store pick-up area. Amazon Click & Collect in store is fast, convenient, and flexible for customers. Now accepting new applications from sellers with at least one retail store or warehouse.
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What is Click & Collect?

Click & Collect in store is a new program enabling Selling Partners with a physical storefront to offer customers the possibility to buy online through Amazon and pick up the items from their stores the same day. With this program, you will be able to reach new customers, drive increased in-store traffic, and expand engagement with your local community.

You can combine the scale of Amazon with your unique in-store experience, while owning your product listing, images, and content for Click & Collect in store enabled products. There are no additional fees.
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Reach customers that live near your location
Offer your products to Amazon customers who live within a 30 miles radius of your retail stores or warehouses. By offering Click & Collect in store, Amazon customers will be able to easily learn that your products are available for in-store pick-up.
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Expand to new pick-up technology
Your products available for Click & Collect in store will be visible to customers at checkout. Customers will be able to choose between home delivery and in-store pick-up options.
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Convenient pick-up messaging for Amazon customers
Customers will receive messaging about delivery options, pick-up location, timing and process, to help you manage in-store pick up.

How to get started with Click & Collect in store?

Step 1


Submit your application and our team will contact you.

Step 2

Launch products

Obtain approval and launch your products and inventory for your location(s).

Step 3

Prepare orders

Process your orders preparing items for in-store customer pick up.

Step 4


Complete fulfillment of pre-ordered items through pick up.

Frequently Asked Questions

What is Click & Collect in store?
Click & Collect in store is a new way for you to reach new customers, expand engagement with your local community and drive increased in-store foot traffic by listing selection in Amazon’s store and having customers come directly to your store to pick up their purchase. As soon as an Amazon customer purchases a Click & Collect item, you will be notified either through Seller Central or API, depending upon your setup, alerting your associates to pick, inspect and set aside the product, creating a positive in-store, pick-up experience for the customer.
What happens after customers place a Click & Collect order and how will they know it’s ready for pick-up?
After placing Click & Collect orders, customers will receive a confirmation email containing standard order information and store-specific information including location and hours, and an estimated date their order will be ready. Once the store confirms the order is ready for pick-up, the customer will be informed through email. After customers arrive at the pick-up location, collecting orders is as simple as walking up to the pick-up counter, collecting the order, and walking out.

Customers may always check order progress, find store info, delivery instructions, and surface the pick-up code via your orders. While we aim to have customer’s orders ready as fast as possible, we know customers may not be ready to pick it up right away, which is why we guarantee customers at least five days to pick up the product from the time it was marked available.
Which sellers are eligible to participate in Click & Collect in store?
Click & Collect in store is a fulfillment option available to select Amazon third-party sellers with physical storefronts or warehouses. If you are interested, please click the apply button below. We are open to all sized retailers and product types.
Is there a cost associated to Click & Collect in store?
In-store pick-up is available at no extra charge.
I use an integrator to manage my ecommerce business. Will I be able to participate in Amazon’s Click & Collect program?
Yes. Third-party sellers can enable Amazon’s Click & Collect fulfillment capability if they are using a third-party integrator. The APIs created for Amazon Click & Collect are an extension of Amazon third-party seller APIs and are easily accessible by third-party sellers and third-party integrators for automating data exchange with Amazon. However, third-party sellers will need to commit to and maintain performance guidelines (e.g. pick-up ready rate, third-party seller-initiated cancellation rate, in-store fulfillment cancellation rate) to participate and remain eligible for the program. API documentation will be made available to sellers after they submit an application using the apply button below.
Do I need complex new technology to participate in Click & Collect in store?
No. There are two ways to participate in Click & Collect either through direct API integration or via third-party integrators, such as ChannelAdvisor, Calculus, Magnalister, Sellercloud (with additional integrators coming in 2023). Through these BOPIS APIs, you can manage store setup, store level inventory and order status updates (ready-for-pick-up and picked up). If the direct API integration doesn’t fit your needs and you don’t want to wait for Click & Collect to be enabled in Seller Central, you may choose ChannelAdvisor’s, Calculus's, Magnalisters's, or Sellercloud’s web-based portal for managing your Click & Collect business. Apply to learn more.
I am a third-party ecommerce integrator. Will I be able to participate in Amazon’s Click & Collect in-store program?
Yes. Please apply here and indicate that you are an integrator.
What is expected to change on Amazon store with the introduction of Click & Collect in store?
With Click & Collect, customers can now shop all their favorite local stores in one place, purchase products that are available for in-store pick-up, and have purchases ready for pick-up the same day. Click & Collect opens Amazon to local stores across the country.

Reach more local customers

Now accepting new applications from sellers having at least one retail store or warehouse available for Click & Collect in store.
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