Sell customizable products for all of life's moments

Enable customers to customize, personalize, or configure the perfect product, all with the Amazon Custom feature set.
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Discover Amazon Custom

Amazon Custom is a store on where shoppers go to customize your products with their text, images, or logos—or from a list of options you provide. Custom products are cross-listed in our store as well as in your specified department.

Available customization options

Amazon Custom supports the three customization types shown below: text, image, and product configuration. If you are able to fulfill orders with these customization types, register today and start selling custom products with Amazon.
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Text customization
Text customization allows customers to add text to your products using color and font options you've specified within Seller Central. This option can be used for engraving, embroidery, printing, painting, and more.
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Image customization
Image customization enables customers to customize your product by uploading their own image. The customer may also add text to display on the image.
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Product configuration
Product configuration or "list of options" enables you to create a series of drop-down options through Seller Central that customers can use to build their own product. This feature also enables you to charge an additional fee for select customization options.
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How it works

Step 1

Register to join
Register to get the Custom feature set applied to your Professional Selling partners account.

If you are an Individual selling partner, you will need to upgrade your account and become a Professional selling partner before registering for the feature set.

Step 2

Enable your listings
Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customization.

Step 3

Set up your experience
Using our listing tool within Seller Central, start configuring your customization experiences.

Step 4

Start selling
With your custom products now live, reach hundreds of millions of Amazon customers.

Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Custom.
How long after I apply will I be notified of approval?
Approvals are typically sent within 1 hour via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.
I am not a Professional selling partner, can I still join Amazon Custom?
It is required that you are a Professional selling partner in order to sell using Amazon Custom, unless you are listing with Handmade.
Can I use FBA (Fulfilment by Amazon) to fulfil my custom orders?
Due to the customization aspect of these products, all orders must be fulfilled by you, the selling partner. FBA is currently unavailable for customized products.
Do you support bulk feed uploads?
We currently only support feeds for text customization for one area and up to 5 lines. Image customization and product configuration are still a manual one-by-one upload.
Can I list in any category?
You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in media categories and cannot be used on personal computers, laptops, computer towers, tablets or on video consoles. For more information about the restrictions, please refer to the Prohibited selling partner activities and actions page.
What are the costs associated with using Amazon Custom?
Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon monthly subscription fees and selling fees will still apply while using Amazon Custom. For more information on fees, see the Selling on Amazon Fee Schedule.
How will shoppers discover my custom products?
Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.
Can I use Amazon Custom to personalize products for businesses with their logo?
Yes, our image customization feature is a great way for businesses to design a product with their logo.
How many different customizations am I able to offer the custom?
All customization types (text, image, and options) can be used simultaneously across one product listing. We currently offer 5 surfaces with 10 customizations per surface, and up to 100 options.
Where can I go to learn more about setting up the customization experience?
You can get started with our main Custom Products help page in Seller Central.

Start selling today

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
£25 (excl. VAT) per month + selling fees
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