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Fulfilled by Merchant
Fulfil orders from your warehouse with faster, cheaper, and more accurate deliveries
£25 (excl. VAT) per month + selling fees
Why Fulfilled by Merchant?
Fulfilled by Merchant offers a suite of solutions that give you the freedom to manage your inventory and delivery with precision and efficiency. With Fulfilled by Merchant, you can access superior shipping options that ensure fast and reliable delivery, and you can protect the health of your selling account from delivery-related issues. Use it for your entire catalogue, or in combination with Fulfillment by Amazon (FBA) to tailor your business strategy.
Customise fulfilment and improve delivery
Set your own shipping rates, capacity limits, and handling and transit time, or use Shipping Settings Automation to calculate delivery dates that are faster and reliable, which can lead to increased sales.
Ensure order processing best practices
With Amazon Buy Shipping, you can buy shipping labels from major carriers, ship and confirm your orders, and track your shipments.
Offer Prime and Premium Shipping
After meeting performance requirements, you may be eligible to enrol in Premium Shipping or Seller Fulfilled Prime to offer customers the one and two-day shipping speeds they love. Seller Fulfilled Prime also puts the Prime badge on your offers.
Fulfil specialty products
Store, pack, and ship items that you prefer to fulfil yourself. Or sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
Simplify returns and refunds
Handle returns and refunds efficiently with Seller Central tools while providing direct customer support. Merchant Fulfilled orders let you personalize the post-purchase experience.
Manage inventory more effectively
Use Veeqo, an Amazon company, to automate inventory management and purchase shipping labels for your orders on Amazon and other ecommerce channels like eBay, Etsy, and Shopify.
Ready to get started?
Step 1. Sign up for a selling account
Sign up for a selling account, or log in to Seller Central if you already have one. We recommend using a Professional selling account so you can take advantage of a full range of services.
Step 2. List your products
Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalogue.
If you own a brand, you can enrol it with Amazon before you list to unlock a suite of additional selling tools and protection benefits.
If you own a brand, you can enrol it with Amazon before you list to unlock a suite of additional selling tools and protection benefits.
Step 3. Configure shipping and return settings
You can use settings and templates to define a handling time, transit time, and capacity limit that match your operations.
You can also use Shipping Settings Automation and an automated handling time to optimise the delivery dates that appear to customers. Consider setting up a cancellation window to reduce the number of order-cancellation requests you receive from buyers.
You should check your return settings and make adjustments, if necessary, to ensure compliance with Amazon’s returns policies.
You can also use Shipping Settings Automation and an automated handling time to optimise the delivery dates that appear to customers. Consider setting up a cancellation window to reduce the number of order-cancellation requests you receive from buyers.
You should check your return settings and make adjustments, if necessary, to ensure compliance with Amazon’s returns policies.
Step 4. Manage inventory and fulfil customer orders
Use Manage Inventory to update product and offer information.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping. Or consider purchasing labels directly through Amazon Shipping for ground shipping services.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping. Or consider purchasing labels directly through Amazon Shipping for ground shipping services.
Step 5. Handle cancellations, returns, refunds, and customer service
Check regularly for buyer-requested cancellations using Manage Orders.
Return authorisation: We automatically authorise all return requests that meet our policy. Customer return requests that fall outside Amazon’s return policy or are category exempt are sent to you for review. You need to respond to all return requests within 24 hours using Manage Returns.
Return label: You are required to provide a prepaid return label or returnless refund to all return requests as per our policies. We automatically enrol sellers in our prepaid returns label program to ensure compliance.
Return authorisation: We automatically authorise all return requests that meet our policy. Customer return requests that fall outside Amazon’s return policy or are category exempt are sent to you for review. You need to respond to all return requests within 24 hours using Manage Returns.
Return label: You are required to provide a prepaid return label or returnless refund to all return requests as per our policies. We automatically enrol sellers in our prepaid returns label program to ensure compliance.
Do you want to simplify your post-order management? Let us take care of it with CSBA
Customer Service by Amazon (CSBA) is a paid service in which Amazon takes care of customer service on your behalf for your seller-fulfilled orders. We will direct customer inquiries for these orders to Amazon Customer Service so that you do not need to handle them yourself. You will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day free trial of Customer Service by Amazon, you'll pay a per-unit fee based on your service performance, though you can opt out anytime and may qualify for free or discounted rates if you maintain a valid tracking rate (VTR).
Or Use Buyer-Seller Messaging to communicate with buyers so you can complete orders or respond to customer service inquiries
Customer Service by Amazon (CSBA) is a paid service in which Amazon takes care of customer service on your behalf for your seller-fulfilled orders. We will direct customer inquiries for these orders to Amazon Customer Service so that you do not need to handle them yourself. You will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day free trial of Customer Service by Amazon, you'll pay a per-unit fee based on your service performance, though you can opt out anytime and may qualify for free or discounted rates if you maintain a valid tracking rate (VTR).
Or Use Buyer-Seller Messaging to communicate with buyers so you can complete orders or respond to customer service inquiries
Step 6. Monitor your shipping performance
Use the Fulfilment Insights Dashboard to track your performance, comparing promised and actual delivery times to diagnose gaps and help increase sales.
Make sure you also check your performance regularly using the Account Health dashboard. You can track your rates for order defects, late shipments, pre-fulfilment cancellations, and valid tracking. You can also confirm your compliance with key Amazon policies.
Make sure you also check your performance regularly using the Account Health dashboard. You can track your rates for order defects, late shipments, pre-fulfilment cancellations, and valid tracking. You can also confirm your compliance with key Amazon policies.
Step 7. Deliver faster with Premium Shipping and Seller Fulfilled Prime
When your performance meets Amazon's requirements, you can offer one- and two-day delivery through Premium Shipping and Seller Fulfilled Prime. With Seller Fulfilled Prime, you'll ship directly from your warehouse while displaying the Prime badge that customers trust, making it the ideal solution for eligible products with qualified carriers.
Fulfilled by Merchant tools and programmes
Attract customers with accurate delivery promise
Set faster and accurate delivery time
Amazon provides the estimated delivery time to buyers on the offer listing and checkout pages. This is the estimated time between when the buyer places the order until the order delivery date. Displaying fast and accurate delivery promises helps ensure a good customer experience and may improve sales.
Total Delivery Time = Handling Time + Transit Time (+ any holidays)
Automate Transit and Handling Time
Shipping Settings Automation can help you quickly create shipping templates with multiple delivery regions and applicable transit times to each delivery region. Amazon will dynamically calculate the transit time to a customer location by applying the transit time of the carrier shipping service you use. Learn more about Shipping Settings Automation.
Simply enable Automated Handling Time and the system will automatically set the right handling times for each of your products.
Simply enable Automated Handling Time and the system will automatically set the right handling times for each of your products.
Offer Free Shipping
Customers are more likely to buy products that include free delivery. In fact, Free Shipping can increase your self-fulfilled sales by up to 12.4%*. Better chances of winning the Featured Offer when you offers Free Shipping.
*Average based on a 2020 Study of sales uplift of Free Shipping offers compared to identical offers with paid shipping. Country wsie results may vary.
Ensure order processing best practices
Valid tracking IDs and on-time delivery
Tracking numbers allow customers to find out where their orders are and when they can expect to receive them.
Providing a Valid Tracking ID for your orders can help you reduce buyer contacts and lost shipments. Refer to Valid Tracking Rate.
The best way to ensure reliable on-time delivery for customers is to set accurate handling and transit times and to choose reliable carriers. Refer to On-Time-Delivery policy for more details
Providing a Valid Tracking ID for your orders can help you reduce buyer contacts and lost shipments. Refer to Valid Tracking Rate.
The best way to ensure reliable on-time delivery for customers is to set accurate handling and transit times and to choose reliable carriers. Refer to On-Time-Delivery policy for more details
Use Buy Shipping services
Amazon Buy Shipping enables sellers to purchase and print shipping labels in one place while getting great rates for major carriers. You’ll also enjoy increased protection for delivery claims.
Help safeguard your performance metrics
Negative Customer Feedback: If you ship on time with tracking via Buy Shipping, and the buyer leaves seller feedback solely related to delayed or undelivered packages, you can request to have the feedback reviewed.
A-to-z Guarantee claims: If you use Amazon's Buy Shipping Services and ship on time, you are protected against A-to-Z Guarantee claims if a customer reports problems with delivery.
A-to-z Guarantee claims: If you use Amazon's Buy Shipping Services and ship on time, you are protected against A-to-Z Guarantee claims if a customer reports problems with delivery.
Prepare for Seller Fulfilled Prime
You must use Buy Shipping for at least 98% of Seller Fulfilled Prime products. For more info, see Seller Fulfilled Prime. Using Buy Shipping for all of your orders can help you transition to Seller Fulfilled Prime faster. For more information, see Seller Fulfilled Prime.
Save time when buying shipping
Bulk Shipping: Buy labels in bulk up to 100 orders at once.
Veeqo
Amazon’s free shipping and inventory management software for multichannel sellers. Pick and ship your orders for less with a suite of powerful inventory management, shipping, reporting and forecasting tools, at no cost. Access seamless integration with Amazon, eBay, Shopify, Etsy and much more.
Learn more about Veeqo here.
Learn more about Veeqo here.
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What is Veeqo?
Learn how our free shipping software can help ecommerce sellers.
Reach more loyal Amazon customers
Seller Fulfilled Prime
Seller Fulfilled Prime enables you to deliver Prime orders directly from your own warehouse to domestic Prime customers. You commit to provide One-Day delivery at no extra cost for Prime customers and standard delivery for non-Prime customers. After completing the Seller Fulfilled Prime trial period, your products will be Prime eligible, increasing their visibility to millions of Amazon customers.
View the performance requirements and Apply now.
View the performance requirements and Apply now.
Enrol in Premium Shipping
Premium Shipping options allow you to provide fast delivery options to customers. These options can improve the buyer experience by communicating a clear delivery day. Premium Shipping options include One-Day Delivery and Two-Day Delivery. Refer to Premium Shipping requirements here. Learn more about Seller Fulfilled Prime.
Simplify your post-order service to ensure efficiency
Amazon Prepaid Return Label (APRL) program
Returns with APRL provide a superior Customer Experience and helps you save time. Check if you're enroled in APRL - if not, enrol to have Amazon automatically authorise all domestic returns that fall within Amazon's returns policy, and provide customers with prepaid return shipping labels on your behalf. You can request exemptions from prepaid returns for certain products in your inventory and then provide prepaid return labels to your customers yourself.
Offer Returnless Refunds
Returnless Refunds is an optional feature that can help you save costs and reduce customer contacts.
By enroling, you can automatically issue customers a full refund without the requirement of returning the item they purchased. This will happen only when the criteria that you define is met.
By enroling, you can automatically issue customers a full refund without the requirement of returning the item they purchased. This will happen only when the criteria that you define is met.
Customer Service by Amazon
Customer Service by Amazon (CSBA) is a paid service in which Amazon takes care of customer service on your behalf for your seller-fulfilled orders. We will direct customer inquiries for these orders to Amazon Customer Service so that you do not need to handle them yourself. You will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day trial, you’ll be charged a fee per seller-fulfilled shipped unit that’s based on your customer service performance. You can opt out of Customer Service by Amazon at any time.
Frequently Asked Questions
What is Fulfilled by Merchant?
Fulfilled by Merchant is a suite of solutions that helps you save time and money when you fulfil customer orders yourself. Use tools and automation to sync your inventory and streamline the orders you receive from Amazon, as well as other sales channels. Get great shipping rates and offer customers fast, reliable delivery while enjoying increased account-health protection for delivery-related claims.
Use Fulfilled by Merchant solutions for every product you sell, or use them for select products while you sell others through Fulfillment by Amazon (FBA).
Use Fulfilled by Merchant solutions for every product you sell, or use them for select products while you sell others through Fulfillment by Amazon (FBA).
Why should I use Fulfilled by Merchant services?
There are lots of reasons to use Fulfilled by Merchant:
1) Set short handling time and use Shipping Settings Automation to calculate delivery dates that are shorter and more exact, and Automated Handling Time to automatically calculate accurate handling times based on your historical ASIN-level fulfillment performance, ensuring customers more accurate delivery dates. These better delivery dates can lead to increased sales.
2) Purchase shipping labels with Amazon Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: meet performance requirements to qualify for Seller Fulfilled Prime or Premium Shipping, allowing you to offer one- and two-day delivery speeds. With Seller Fulfilled Prime, ship directly from your warehouse while displaying the Prime badge, committing to free one-day delivery for Prime customers. These programs help maintain Amazon's high delivery standards and can increase your product visibility and sales.
4) Store, pack, and ship items that you prefer to fulfil yourself. Sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
5) Use tools to streamline returns and refunds, and engage with buyers when they have questions or need support. Fulfilled by Merchant can be an opportunity to put a personal touch on the post-order experience.
6) Customer Service by Amazon (CSBA): You will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day trial, you’ll be charged a fee per seller-fulfilled shipped unit that’s based on your customer service performance. You can opt out of Customer Service by Amazon at any time. If you meet the valid tracking rate (VTR), you may also be eligible for free or discounted CSBA rates.
1) Set short handling time and use Shipping Settings Automation to calculate delivery dates that are shorter and more exact, and Automated Handling Time to automatically calculate accurate handling times based on your historical ASIN-level fulfillment performance, ensuring customers more accurate delivery dates. These better delivery dates can lead to increased sales.
2) Purchase shipping labels with Amazon Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: meet performance requirements to qualify for Seller Fulfilled Prime or Premium Shipping, allowing you to offer one- and two-day delivery speeds. With Seller Fulfilled Prime, ship directly from your warehouse while displaying the Prime badge, committing to free one-day delivery for Prime customers. These programs help maintain Amazon's high delivery standards and can increase your product visibility and sales.
4) Store, pack, and ship items that you prefer to fulfil yourself. Sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
5) Use tools to streamline returns and refunds, and engage with buyers when they have questions or need support. Fulfilled by Merchant can be an opportunity to put a personal touch on the post-order experience.
6) Customer Service by Amazon (CSBA): You will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day trial, you’ll be charged a fee per seller-fulfilled shipped unit that’s based on your customer service performance. You can opt out of Customer Service by Amazon at any time. If you meet the valid tracking rate (VTR), you may also be eligible for free or discounted CSBA rates.
How do I get started with Fulfilled by Merchant?
a) To get started with Fulfilled by Merchant, sign up for a selling account, or log in to Seller Central if you already have one. We recommend using a Professional selling account so you can take advantage of a full range of services.
b) Next, you’ll want to list your products. Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog. Learn more about listing products.
c) After listing, you can use settings and templates in Seller Central to define a handling time, transit time, and capacity limit that match your operations. You can also use Shipping Settings Automation and an automated handling time to optimise the delivery dates that appear to customers.
d) When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
e) You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your orders will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping.
b) Next, you’ll want to list your products. Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog. Learn more about listing products.
c) After listing, you can use settings and templates in Seller Central to define a handling time, transit time, and capacity limit that match your operations. You can also use Shipping Settings Automation and an automated handling time to optimise the delivery dates that appear to customers.
d) When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
e) You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your orders will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping.
What is Amazon's return policy?
Review our return policy anytime.
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Start selling today
Reach tens of millions of shoppers across Europe, whether you're selling one item or millions.
£25 (excl. VAT) per month + selling fees
