Reach millions of customers with Amazon Handmade

Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12.24% referral fee.

During registration, you will register with a Professional selling plan that provides you with Handmade-specific tools and support to grow your business. While the Professional selling plan costs £25 per month for an Amazon Selling partner, this monthly fee is waived for approved Handmade applicants after the first month.

First, you will need to set up a Selling Account with Amazon. You can get started by visiting, How to start selling on Amazon. Once you have completed registration, you can apply to sell in Amazon Handmade, where we will request details about your products and business to ensure the integrity of the Handmade store. Once you are approved, resources are available to create your first Handmade listing and manage your business.

Handmade is open to Artisans who make Accessories, Artwork, Baby, Beauty & Personal Care, Clothing, Shoes & Handbags, Home, Outdoor & Home Care, Jewelry & Watches, Kitchen & Dining, Pet Supplies, Sporting Goods, Stationery & Party Supplies and Toys & Games. If you don’t see your category listed, this means we do not allow the sale of those items in the Handmade store. Popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell and listing your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.

No problem! Once you complete your Handmade application and are approved to sell, you can list your products with Handmade too.

If you already sell with Handmade on Amazon.co.uk, you can also sell on all five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es) without reapplying. Log in to Seller Central and choose your desired country from the drop down menu on the upper right corner of your screen. In addition, you can register to sell on our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx). Please note, you will be responsible for complying with all rules and regulations for each country that you do business in.

You can check your application status with your email and confirmation code.

If you created an Individual account, you will need to upgrade to an Amazon Professional selling account once you’re approved. This will allow you to take advantage of all the features offered to Amazon selling partners to help grow your business. To switch from an Individual selling plan to a Professional selling plan:

If you have not applied to sell on Handmade, just click here to get started. Once you are approved to sell in Handmade, the monthly fee will be waived for approved applicants after the first month. For additional support, you can contact our Handmade Support team or go to ‘Get Support’ and choose ‘Selling on Handmade’.