Grow your unique startup, selling with Amazon Launchpad

Thank you for your interest, but we're currently not accepting applications at this time. We appreciate your understanding.
Amazon Launchpad

What is Amazon Launchpad?

Amazon Launchpad is a programme that helps entrepreneurs launch and boost the sales of unique, innovative, or sustainable products on Amazon by offering them premium benefits. Amazon Launchpad is ideal for startups and small/medium brands with a unique selling point. Thousands of cutting-edge brands worldwide have taken advantage of Amazon Launchpad’s customer engagement tools, merchandising, and strategic support to improve discoverability, and help grow online sales.

What are the benefits of Amazon Launchpad?

Strategic support

Strategic support

Let us accelerate and sustain your business growth

Identify gaps and areas of opportunity to grow your business. Our Brand Portal and benefits will help you set tangible goals, create listings, improve detail pages and optimise your account. You are in control: most of our training and resources are self-service and accessible online 24/7, but we’ll monitor your success and provide technical support.
Customer engagement tools

Customer engagement tools

Access premium tools to connect your brand with your customers

Leverage our services and tools like A+ Premium and product detail page quality reports to engage visually and inform customers better. These may help increase your traffic and conversion rates. We will support you in building an advertising strategy through free limited deals, coupon fee discounts, and sponsored product campaign optimisation (subject to eligibility). Our free translation services will help you sell across Europe and UK, and you will also be eligible for AWS credits to scale your business on the cloud.
Amazon merchandising

Marketing Exposure

Help customers discover your unique product and promote it across all Amazon stores

Showcase your unique brand in dedicated storefronts across Europe and UK. Access Amazon's major promotional events, free limited deals, and Amazon’s homepage placements. Enjoy access to invitation-only Amazon PR and marketing initiatives designed to help startups turn into best-sellers.
Amazon Global Expansion

Global Expansion

Expand internationally from Amazon Launchpad locales in 9 different countries

Amazon Launchpad facilitates introductions to receive launch support and benefits in each region.

Be inspired by entrepreneurs on
Amazon Launchpad

From unique beauty products to innovative electronics, from fine foods to footwear: We have already helped thousands of companies around the world grow their brands and startups online, by making their original entrepreneurial ideas discoverable to millions of Amazon customers.

The Total Economic Impact™ Of Amazon Launchpad

Read this report to:
  • Understand the potential quantified and unquantified benefits of the Amazon Launchpad programme including ROI, NPV, and investment payback period.
  • Discover how other businesses successfully leveraged the Amazon Launchpad benefit package.
  • Evaluate the potential costs associated with Amazon Launchpad.

What does Amazon Launchpad cost?

Selling Partners on Amazon Launchpad pay an incremental 5% referral fee, in addition to the standard category referral fee on each item sold. The additional fee applies to all sales on the account and is charged based on the total sum paid for the item by the customer, including all applicable taxes and customs fees.

You can learn more about the potential financial impact (including ROI and payback period) of Amazon Launchpad here.

Frequently Asked Questions

Who is Amazon Launchpad for?
We review applicants case-by-case against our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for innovative brands from any product category, with a unique selling point and brand story, looking to help maximise their potential globally.
I already sell on Amazon, can I join?
Thank you for your interest, but we're currently not accepting applications at this time. We appreciate your understanding.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, Australian store ( or Indian store ( you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically enrol you in all six European stores (,,,,, without reapplying. Learn more about global selling here.
How will Amazon Customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's stores (,,,,, featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to help improve exposure of your products. Additionally, your products are treated like any other listings at Amazon, so discovery through search is no different.
How long does the programme last?
The programme requires a one year commitment. After that period, you can decide to stay on the programme for longer, in which case you do not need to do anything, or to leave the programme, at any time, by sending us a 30-day notice via email.
Where can I go to learn more about joining Amazon Launchpad?
Apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad Help page in Amazon Seller Central or Amazon Seller University.
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