Grow your unique
brand with Amazon

Amazon Launchpad

Why Amazon Launchpad?

Get support

Get support

Amazon Launchpad has supported the launch of over 2,200 brand owners in Europe. Let an experienced onboarding manager help accelerate and sustain your business growth.
Get discovered

Get discovered

Showcase and promote your unique brand to millions of Amazon customers in dedicated storefronts across Europe and the UK.
Grow your business

Grow your business

Access premium tools and services to connect your brand with your customers. Expand internationally from Amazon Launchpad locales
in 9 different countries.
Are you a brand owner that wants to sell on Amazon?

Join thousands of brands across Europe growing with Amazon Launchpad


What does Amazon Launchpad cost?

Selling Partners on Amazon Launchpad pay an incremental 5% referral fee, in addition to the standard category referral fee on each item sold. The additional fee applies to all sales on the account and is charged based on the total sum paid for the item by the customer, including all applicable taxes and customs fees.

You can learn more about the potential financial impact (including ROI and payback period) of Amazon Launchpad here.

Frequently Asked Questions

Who is Amazon Launchpad for?
We review applicants case-by-case against our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for brand owners from any product category, with a unique selling point and brand story, looking to help maximise their potential globally.
I already sell on Amazon, can I join?
Yes, if you are already selling on Amazon, you can participate in the Amazon Launchpad programme. Complete our programme application form, and we will get back to you within ten days.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, Australian store ( or Indian store ( you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically enrol you in all six European stores (,,,,, without reapplying. Learn more about global selling here.
How will Amazon Customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's stores (,,,,, featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to help improve exposure of your products. Additionally, your products are treated like any other listings at Amazon, so discovery through search is no different.
How long does the programme last?
The programme requires a one year commitment. After that period, you can decide to stay on the programme for longer, in which case you do not need to do anything, or to leave the programme, at any time, by sending us a 30-day notice via email.
Where can I go to learn more about joining Amazon Launchpad?
Apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad Help page in Amazon Seller Central or Amazon Seller University.

Are you a brand owner that wants to sell on Amazon?

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