Innovation awards logo

Applications are now closed

Change your startup, and the world, forever

Shoot for the moon

The award that supercharges your business

Do you create cutting-edge products that bring innovation into the everyday, building a better future for us all?

Apply for a chance to win the Amazon Launchpad Innovation Awards and discover the dream boost that could launch your startup sky-high.

The Prizes

20x finalists
- A featured seller placement on Amazon Launchpad
- A license to use the awards logo
- One Amazon Launchpad Innovation Awards Trophy
Winner
- €100,000 to help send your business skyrocketing
- Free access to Amazon Launchpad for one year
- A featured seller placement on Amazon Launchpad
- A license to use the awards logo
- One Amazon Launchpad Innovation Awards Trophy
Best local startups
- A featured seller placement on Amazon Launchpad
- A license to use the awards logo
- One Amazon Launchpad Innovation Awards Trophy

Ready to apply?

Just check that each of the following are true of your business. If so, congratulations – you’re eligible to apply!
  1. You’re a business registered in an EEA (European Economic Area) country, the UK or Switzerland.
  2. You’re selling a physical product to consumers, not to other businesses.
  3. Your business is the brand owner of the product entered.
  4. You are a small or medium business - employing fewer than 250 employees and having total annual turnover of less than €50 million, and/or an annual balance sheet total not exceeding €43 million at the time of entry.
Other restrictions may apply, so please take a look at the full terms and conditions here.

Dates to remember

Timeline

WeWALK

Winning the awards was far more than just the prize money. Amazon went above and beyond!
Jean Marc Feghali Head of R&D - WeWALK
Jean Marc Feghali

Meet our Judges

Aditi Singh
Aditi Singh
General Manager,
Amazon Launchpad EU
Andy Fishburn
Andy Fishburn
Managing Director,
Virgin StartUp
Jamie Siminoff
Jamie Siminoff
Founder and CEO,
Ring

Frequently Asked Questions

How do I apply?
You can enter here. Just make sure you submit your entry in English by 29th May 2022. If you’re a finalist, we will let you know by 7th June 2022 - you’ll then need to send us two samples of your product by 12th July 2022. The finalists will be publicly announced on 8th September 2022.
What criteria do I need to meet to enter?
- You must enter a physical product
- The product must be sold to consumers
- The product must be available for sale to the public by 7th June 2022
- Your business must be the brand owner of the product entered
- The person submitting the entry must be at least 18 years old at the time of entry
- Your business must be registered in an EEA country, the UK or Switzerland
- The business must employ fewer than 250 persons and which have an annual turnover not exceeding EUR 50 million, and/or an annual balance sheet total not exceeding EUR 43 million at the time of entry
- The product entered must not have received any award in the context of previous editions of the Awards
Does my product need to be listed on Amazon already?
No. We accept entries from brands already selling on Amazon and Amazon Launchpad as well as brands who have never sold on the Amazon stores. However, it is a condition to accept Amazon Launchpad 1-year free access and the Amazon Launchpad Seller Spotlight that the relevant Awarded Brand signs up for the Selling on Amazon Services and agree to the Amazon Services Europe Business Solutions Agreement and the Amazon Launchpad Programme Terms. Please note that fees are payable when selling on Amazon. The 5% fee related to the participation in Amazon Launchpad will not apply to the Winner (for a period of 1 year, according to the Awards’ Terms and Conditions).
How will my product be judged?
All entries will be judged individually on their merits. The Winner will be determined by the Judging Panel based on the judging criteria, which includes an assessment of the following:

- Aesthetic and product design
- Social, ecological and economical sustainability aspects of the product
- Uniqueness and differentiation

The list above is not a hierarchical list and the Judging Panel may attribute different weight to the different criteria. The winner will receive a €100,000, free access to Amazon Launchpad for a year, as well as the Finalist prize as listed below.
What do the twenty finalists get in their winning package?
- An Amazon Launchpad Innovation Awards trophy
- Awards logo usage rights
- A featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for a minimum of 1 month
How many brands will win the competition?
Our judging panel will pick one overall Winner and the top twenty highly commended brands as Finalists. We will also announce the best startup from each of the countries with most entries. They will receive the Finalist prize, winning:

- An Amazon Launchpad Innovation Awards trophy
- Awards logo usage rights
- A featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for a minimum of 1 month
Are the Amazon Launchpad Innovation Awards a one-off initiative?
No, they’re an annual competition dedicated to championing ground-breaking startups and finding the most innovative products.
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