All entries will be judged individually on their merits. The Winner will be determined by the Judging Panel based on the judging criteria, which includes an assessment of the following:
- Aesthetic and product design
- Social, ecological and economical sustainability aspects of the product
- Uniqueness and differentiation
The list above is not a hierarchical list and the Judging Panel may attribute different weight to the different criteria. The winner will receive a €100,000, free access to Amazon Launchpad for a year, as well as the Finalist prize as listed below.