Kick-start your growth with Amazon Launchpad Sustainability Accelerator

Are you building an innovative product within the sustainability vertical and want to scale fast and maximise your impact?
Applications for the first cohort are closed. You can register your interest for upcoming cohorts
Early Stage start-ups

Designed for early-stage start-ups

The Amazon Launchpad Sustainability Accelerator is a 3-month, equity-free program that supports early-stage start-ups that are building products designed with their environmental impact in mind.

Expertise from sustainability innovators

We have collaborated with EIT Climate-KIC, Europe’s leading climate innovation hub. We have designed the program to ensure start-ups receive relevant support at the intersection of e-commerce and impact.
Climate KIC

Why apply?

Monetary Grand

Monetary Grants

£10K cash grant
£5K Sponsored Amazon Advertising Credits
USD$25K AWS Activate Credits
Expert Mentorship

Expert Mentorship

The accelerator brings together experts who have experience in
e-commerce, sustainability focused physical goods and start-up growth.
Tailored Curriculum

Tailored Curriculum

Workshops, bootcamps and expert speakers, covering a range of topics that are fundamental for any early stage company, ready to scale.

Other benefits to boost your business

Amazon Launchpad 1 Year Free Access
Dedicated support and free access to Amazon Launchpad for one year. Amazon Launchpad provides cutting-edge start-ups with engagement tools, merchandising and strategic support.
Climate Impact Assessment
Understand the climate impact potential of your product, develop strategies how to optimise it and receive external validation.
Office space
Office space for 3 months in the Amazon HQ in Shoreditch, London.
The accelerator will be operated in a hybrid-manner. Start-ups can join online, or in person. This will be subject to applicable Covid-19 restrictions.
Peer learning and exchange with a community of like-minded founders driven by sustainability.
Other Benefits
Applications for the first cohort are closed. You can register your interest for upcoming cohorts
Key application criteria
Stage: Early-stage start-ups.
Product: Physical products within the sustainability vertical. Companies should be beyond prototyping stage, having (some) production capacity.
Location: EEA, Switzerland or UK based.
Themes: We are looking for start-ups aiming to make it easy for customers to shop more sustainably. Products will have quantifiable improvements in at least one aspect of sustainability, some of these themes include: Recycled and upcycled materials and products, reusable everyday items, eco-friendly gadgets and tech, more-sustainable clothing, shoes, and accessories, plastic alternatives etc.
Hear from other sustainability start-ups

Application Process

Applications for the first cohort are closed. You can register your interest for upcoming cohorts
Start-up Selection Committee:
Jury 1
Aditi Singh
Amazon Launchpad EU GM
Jury 2
Cyrus Wadia
Amazon Head of Sustainable Product
Jury 3
Aimee Apel
EIT Climate-KIC Accelerator Lead
Jury 4
Adiari Vazquez, PHD
The Climate Pledge Fund at Amazon


What is the Amazon Launchpad Sustainability Accelerator?
The Amazon Launchpad Sustainability Accelerator is a 3-month program that is designed to support entrepreneurs who are in the early stages of building sustainability focused products. We offer expert-led workshops, mentorship, office space and access to networks to help navigate the challenges of starting a business within sustainability.
How do I apply for the Amazon Launchpad Sustainability Accelerator?
You can apply for the accelerator via our application form. Entries must be submitted in English and by 25 March 2022. Applicants must be prepared to commit to a 3-month programme commencing from 3 May.
How do I know if the Amazon Launchpad Sustainability Accelerator is suited to me?
Typically, the accelerator is suited to companies in the early stages of its operation, either pre-GTM (go-to-market) or <2 years of launching its first product offering. It would be best suited to entrepreneurs who have ambitions to use ecommerce to fuel the growth of their product. We’re looking for companies that might be small today, but have big, bold ambitions. As you are likely early in your journey, we don’t expect hockey stick growth yet, however, we are looking for clear opportunities for scale.
What type of businesses are suitable?
The program is best suited to start-ups building products that offer improvements in at least one aspect of sustainability and are committed to building and growing their business with environmental impact in mind.
Will Amazon be charging for start-ups to join the program?
The program is free and Amazon does not take equity.
Do I need to relocate myself?
No, the accelerator will be operated in a hybrid manner (mixing online and in-person support) allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ease to participate in activities online.
What benefits are part of the Amazon Launchpad Sustainability Accelerator?
  • Attend a 3-month accelerator program including exclusive workshops, mentorship and access to Amazon’s network.
  • Free office space (subject to latest government COVID guidelines)
  • £10,000 Cash grant
  • USD$25,000 AWS Activate Credits
  • £5,000 Advertising Click Credits
  • Free access to Amazon Launchpad for a year
  • How many businesses will participate in the accelerator?
    Every accelerator cohort will comprise 8-12 companies.
    Do I need to join Amazon Launchpad?
    It is not a requirement that participating companies join Amazon Launchpad after the accelerator; however, given the synergies with the program, we believe it will be beneficial for the companies selected. Please find out more about Amazon Launchpad via this link.
    What is Amazon Launchpad?
    Amazon Launchpad is a programme that helps entrepreneurs launch and boost the sales of unique, innovative, or sustainable products on Amazon by offering them premium benefits. Amazon Launchpad is ideal for startups and small/medium brands with a unique selling point. Thousands of cutting-edge brands worldwide have taken advantage of Amazon Launchpad’s customer engagement tools, merchandising, and strategic support to improve discoverability, and help grow online sales.
    How will the selection committee assess start-ups?
    All applications will be considered individually on their merits and the chosen companies will be determined by the Selection Committee based on the selection criteria, which includes an assessment of the following:
  • Founding team (expertise within the chosen industry, track record of growing a business and suitability to an early stage accelerator)
  • Opportunity (how big is the chosen customer pool and is it growing)
  • Business model and sustainability impact (sustainability of the business model and impact on the environment)
  • Solution validation (whether the product solves the problem identified)
  • Suitability of the program for the participating business (whether the applicant company may fuel its growth by using ecommerce)
  • Footer_Background
    Amazon logo: United Kingdom
    © 2022, Inc. or its affiliates.