Help grow your unique brand with Amazon Launchpad

Help grow your unique brand with Amazon Launchpad
Amazon Launchpad

What is Amazon Launchpad?

Amazon Launchpad is a programme that helps entrepreneurs launch and boost the sales of innovative brands on Amazon by giving members access to benefits. Thousands of cutting-edge brands worldwide have taken advantage of Amazon Launchpad’s customer engagement tools, merchandising, and strategic support to improve discoverability and help grow sales. Amazon Launchpad welcomes innovative startups and small/medium brands with a unique selling point.

What's Included?

Customer engagement tools

Customer engagement tools

Unlock premium tools to connect your brand with your customers

Unlock video and customised brand content to engage and inform customers better. Free translation services help you sell across Europe. Support to create and optimise your advertising.
Amazon merchandising

Amazon merchandising

Help customers discover your product and promote its unique features across all Amazon stores

Showcase your brand in dedicated storefronts across Europe. Access Amazon's major promotional events and free deals. Enjoy access to invitation-only Amazon PR and marketing initiatives.
Strategic support

Strategic support

Let an experienced onboarding manager help grow your business

Identify gaps and areas of opportunity for business growth. We’ll help you to create lisings, improve detail pages and optimise your account. Access our portal for online training, webinars, and much more. Join face to face workshops and networking sessions.
Our original goal was to gain exposure outside of the niche categories we fall in within Amazon, and we came out with far more than that. We're still growing as a brand and Amazon Launchpad gave us the extra boost to reach our sales goals.
Dan EisenhardtFounder and CEO of FORM

Already Launched

We have helped thousands of companies around the world grow their brands by enabling their great product ideas to reach millions of Amazon customers. Here are just a few.

Frequently Asked Questions

Who is Amazon Launchpad for?
We review applicants case-by-case against our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for innovative brands from any product category, with a unique selling point and brand story, looking to maximise their potential globally.
I already sell on Amazon, can I join?
Yes, if you are already selling on Amazon, you can participate in the Amazon Launchpad programme. Complete our programme application form, and we will get back to you within ten days.
How do your fees work?
Selling Partners on Amazon Launchpad pay an incremental 5% referral fee, in addition to the standard category referral fee on each item sold. The additional fee applies to all sales on the account and is charged based on the total sum paid for the item by the customer, including all applicable taxes and customs fees.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, Australian store ( or Indian store ( you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically enrol you in all six European stores (,,,,, without reapplying. Learn more about global selling here.
How will Amazon Customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's stores (,,,,, featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to help improve exposure of your products. Additionally, your products are treated like any other listings at Amazon, so discovery through search is no different.
How long does the programme last?
The programme requires a one year commitment. After that period, you can decide to stay on the programme for longer, in which case you do not need to do anything, or to leave the programme, at any time, by sending us a 30-day notice via email.
Where can I go to learn more about joining Amazon Launchpad?
Apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad Help page in Amazon Seller Central or Amazon Seller University.

Our Network

We are proud to work with a growing list of businesses around the globe to help us identify and grow new, inspired, and cutting-edge products for Amazon customers to discover.
Our Network

Do you have an innovative, original product that you want to sell on Amazon? Send us your application now!

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