Sell products with the Prime badge directly from your warehouse

Sellers worldwide are attracted towards Seller Fulfilled Prime due to the flexibility and control it offers.
Grow your business with Seller Fulfiled Prime

Grow your business with Seller Fulfilled Prime

Seller Fulfilled Prime is the Prime program that allows you to deliver directly to domestic Prime customers from your own warehouse. By displaying the Prime badge, you are committing to fulfil orders with approved Prime delivery carriers at no additional charge for Prime customers. Amazon gives you access to the right transportation solutions to help you meet the high bar for the Prime customer experience.

Use FBA and SFP together to boost sales

FBA and SFP are complementary programmes that, together, will help you maximize your Prime products and present customers with the best delivery experience possible.

For products unsuitable for FBA such as slow-moving products or products with unpredictable demand, SFP will enable you to use your own fulfilment capabilities and list more products as Prime.
Use FBA and SFP together to boost sales

Enjoy these benefits with Seller Fulfilled Prime

Reach the most loyal Amazon customers
Reach the most loyal Amazon customers
With Seller Fulfilled Prime you can offer your products to our wide network of Prime members. By offering your products as Prime listings, Prime customers will be able to find your products easily as they use our on-site filters, giving your ASINs more visibility and discoverability.
Offer Guaranteed Delivery Date messaging
Offer Guaranteed Delivery Date messaging
Seller Fulfilled Prime orders display FREE Prime Delivery messaging to Prime customers, making them more likely to make multiple and repeat purchases.
Benefit from Amazon 24/7 after-sale customer service
24/7 after-sale customer service
Amazon will handle post-order customer service on your behalf, all at no additional cost to you. Customers can track orders, request refunds and submit returns through
Grow business with Lightning Deals
Grow business with Lightning Deals
One of Amazon most visited pages is “Today’s Deals,”with a daily selection of discounted Prime products known as Lightning Deals. With Seller Fulfilled Prime you can earn the Prime badge and start submitting your own Lightning Deals.
Manage your stock across multiple channels
Manage your stock across multiple channels
It can be tricky juggling a diverse range of orders across multiple e-commerce channels. Seller Fulfilled Prime makes it easier to manage, as it allows you to minimize out of stock situations by holding your inventory at your own warehouse.

Seller Fulfilled Prime in 5 easy steps

Step 1

Qualify for Seller Fulfilled Prime and complete the trial period

Step 2

Store inventory in your own warehouse

Step 3

Process your orders and buy shipping labels from approved carriers

Step 4

Pick, pack and ship your orders same day

Step 5

Seller Fulfilled Prime carriers collect and deliver orders to customers
Seller Fulfiled Prime in 5 easy steps

What are the requirements for Seller Fulfilled Prime?

To be eligible for Seller Fulfilled Prime, your business must meet the following criteria:
  • Have an Amazon Professional seller account
  • Have a domestic warehouse from which to fulfil your orders
  • Ship over 99% of your orders on time
  • Have an order cancellation rate of less than 0.5%
  • Use Amazon Buy Shipping Services for at least 98% of orders
  • Deliver orders with our supported Seller Fulfilled Prime carriers
  • Seller must agree to the Amazon Returns Policy
  • Allow for all customer service inquiries to be dealt with by Amazon
Martin McEwing - No1Brands4You
Since joining… our sales have nearly doubled. This is a wonderful, productive programme that I would highly recommend.
Martin McEwing No1Brands4You

Frequently Asked Questions

Get answers to the frequently asked questions about Seller Fulfilled Prime.
What is the trial period?
Before enrolling in Seller Fulfilled Prime, you must complete a trial period to show that you are able to meet the requirements for Prime fulfilment excellence and customer satisfaction. The Prime badge will not be displayed on items enrolled in Seller Fulfilled Prime during the trial period, however you must process the orders with a zero-day handling time. Once you successfully complete the trial period, you will automatically be enrolled in Seller Fulfilled Prime and your enrolled ASINs will display the Prime badge to customers.
What products are best for Seller Fulfilled Prime?
  • Products with seasonal or unpredictable demand
  • Items with many variations
  • Slow-moving goods
  • Inventory that requires special handling or preparation
What does Seller Fulfilled Prime cost?
Seller Fulfilled Prime does not carry any extra costs. You will only pay the standard Amazon referral fees and the transportation fees of approved carriers.
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