If American Golf had to describe the program in 1 word it would be 'No-brainer'

American Golf (AG) is Europe’s leading golf retailer and launched on Amazon over one and a half years ago with the aim of opening up to a new pool of customers and supporting entry level golfers having access to a wider selection. In December 2021 they joined the Pro Plan, and we recently sat down with Andy Speake the Marketplace Trading Manager at American Golf, who spoke with us about the program and what it has brought the business so far:

“The reason we joined the program after 1 year of trading on Amazon, is because we were not at full capacity and wanted to understand next steps for us as a business on the Pro Plan gave us the opportunity to do so. Working with a Marketplace Consultant (MC) created a proactive approach to Amazon where we have monthly business reviews, set clear goals together and collaborate in a partnership. We only knew what we knew and our MC analyzed our data to give us a greater understanding of the opportunities and the market. We are also introduced to new programs that Amazon launches that are available to us. Hand-in-hand we have had significant growth, and the program from its reports, market information and strategies are all contributing factors to our growth success, which currently sits at +118% YoY. If I was to describe the program in 1 word it would be ‘No-brainer”