For Richer Sounds, receiving FBA product recommendations significantly increased sales on those lines

Julian Richer set up shop in London Bridge in 1978 with the mission to give customers great-value audio products, keep overheads down and prices razor-sharp. Since then, Richer Sounds has expanded its business to 51 sites across the UK. Richer Sounds also made the national press in 2019 when it became a proudly employee-owned organisation.

We spoke to Richer Sounds’ Amazon Account manager Sam, to get his thoughts on the Programme: “We joined to have a consistent point of contact; someone who was able to help us develop. We have received some great strategic growth guidance - the best related to FBA product recommendations, which significantly increased sales on those lines. On the back of some timely advice from our consultant, we were also able to optimise a wide section of our catalogue. Overall, the Program has fantastic customer service and is friendly, efficient, and bespoke to our needs. Having a point of contact at Amazon has enabled me to spend more time on the important things that help grow our account.”