Customers are always actively looking for the best deals on Amazon, especially during holiday season and Amazon events. Running Promotions (Deals and Vouchers) on Amazon can grow your sales, brand awareness and reviews!
Deals and Vouchers can be a useful lever to promote your brand and make your products easier for customers to discover. Highlight your products by gaining visibility on the deals page.
Volume of sales
Promotions can be a tool to help increase sales by offering discounts on products. Promote your best sellers or reduce overstock and free up storage.
Run Promotions during event periods such as Prime Day or Black Friday and benefit from Amazon's online and offline marketing efforts which aim to maximize traffic on the event page.
The Top Deal on Sunday went really well. We were expecting an increase but not by this much. For the future, we will consider Top Deals in our stock planning.
Raphael DenkerCEO Maiden & Friends
Which promotion types are available?
A price discount promotion that is featured for several hours as a flash sale on the Amazon deals page. Lightning Deals are often featured on the Amazon’s Deals page, one of the most visited pages on Amazon.
A price discount promotion that features on the Amazon deals page for 7-days which can be used to drive traffic to your entire catalogue, create awareness across one or several brands, and feature products on the deals page for a longer duration.
The Deal ASIN recommendations are updated weekly. Review them on a regular basis to not miss out on any Deal opportunity.
Use high quality images for your Deals
Ensure the image doesn’t include any text, logos, or watermarks that are not a part of the product itself. If a promotion doesn’t follow Amazon’s product image requirements or is not representative of the products within the promotion, the promotion is subject to cancellation.
Add Enhanced Brand Content
Brand owners can add Enhanced Brand Content to their listings to improve the product description and to help customers making a purchase decisision.
Combine your Deal with a Sponsored Product Campaign
Sponsored Products are a self-service advertising program where you can quickly create cost-per-click ads to help improve visibility.
Monitor the status of your Deal
Track the status of your Deal regularly before the run time within the Deals Dashboard and avoid making changes to ASINs included in the Deal during this time.
Learn how to combine Promotions with other Marketing levers
Get answers to frequently asked questions about Amazon Deals and Coupons.
How can I become eligible to run Deals?
Currently, only Professional Sellers are eligible to run Deals. Additionally, your products must meet certain criteria. You can find a complete list within the Seller Central Helppages.
Do I have to pay a fee for running a Lightning Deal or Best Deal?
You will be charged for each Lightning Deal or a Best Deal that is submitted and has successfully run. The fee is displayed as part of the Deal creation work flow when you select the schedule for the Deal. The fee might change depending on the date on which your Deal runs.
How can I create Lightning Deals and Best Deals?
Please login to Seller Central. Click on Advertising and select Deals. Click on Create a new deal, select the desired products for the Deal and follow the workstream to configure and schedule the Deal.
Is it possible to cancel a deal after it has been setup?
You may cancel a proposed Deal at any time. However, we recommend you cancel your deal at least 25 hours before the start time to avoid paying a fee and to avoid being blacklisted from creating Deals in the future.
Where can I track the performance of my Deal?
The overall performance for your Best Deals and Lightning Deals can be found in the Manage Deals page in Seller Central.
How much does a Voucher cost?
Everytime a customer redeems one of your Vouchers, you will be charged a Redemption fee. You can find the exact fee when setting up your Voucher in Seller Central.
Where on Amazon can customers find my Voucher?
Customers can discover Vouchers on the Vouchers home page, in search results, on product detail pages, on the offer listings page and in their baskets.
Where can I track the performance of my Voucher?
You can monitor and track the performance of your Vouchers in real time with the help of the Voucher Dashboard in Seller Central.