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Seller registration guide

How to register as an Amazon seller

Use our step-by-step guide to create your Amazon selling account. Find out everything you need to register, get answers to common questions, and learn what to do after you’ve created an account.

Choose a selling plan first

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time using Seller Central after verification.
Below are the two key plans that we offer:
Choose Individual Selling plan if you are selling fewer than 35 items a month and you are still deciding on what to sell or you do not plan to use advanced selling tools.
Sign up for Individual
Choose Professional selling plan if you are selling more than 35 items a month and are keen to leverage our advanced selling and advertising tools.
Sign up for Professional
Learn more about viable selling plans here or download selling plans here.

Let's get started with the registration process

While timelines for seller registration can vary, in many cases you’ll be able to complete the process in just a few hours. Then you’ll verify your identity as the primary contact for your business, a process that usually takes three business days or less.
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Before you create your selling account, make sure you have the following:

  • Government-issued ID
  • Email address
  • Internationally chargeable credit card
  • Business license or registration
  • Proof of residential address from the last 180 days, like a bank or credit card statement

Choose your email and password

If you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.

If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Register now. On the next page, enter your first and last name, email address, and password. Then click Next.

5 steps to register

Step 1: Provide business information

The first type of information you’ll provide during registration helps us understand your business.
  • Business location: Select the country where your business is registered. If you’re operating as an individual or your business isn’t otherwise incorporated, select the country where you’re doing business from.
  • Business type: Select the option that best describes your business (State owned, Publicly listed, Privately owned, charity, Sole-proprietor. If you’re operating as an individual or your business isn’t otherwise incorporated, select None, I am an individual.
  • Business name: Enter the exact name used to register your business with the relevant government office.
  • Company registration number: Enter the number you were issued when you registered your business (not required for individual sellers). This unique identifier isn’t the same as your Employer Identification Number (EIN).
  • Registered business address: Enter the address that appears on your business license (not required for individual sellers).
  • Phone number: Enter your phone number, including your country code and verify it with SMS or call.
Frequently asked questions
Why do I need to provide my business type?
You have to provide your Business type to help us collect the relevant Business information to comply with identification and verification measures.
What if my country is not listed?
Please check back at a future date as we work to expand the number of accepted countries.
Which stores am I registering in?
When you register for an Amazon selling account, we automatically create linked accounts that give you access to sell globally in UAE, KSA, Egypt, North American stores (United States, Canada, and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, and Spain), Japan, Singapore, and Australia. Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information.
Do I need to open an account for multiple stores at the same time?
No, you no longer need to open multiple accounts. To make it easier for you to sell globally, we created a single selling account registration that gives you access to sell in UAE, KSA, EG, North America, Europe, Japan, Singapore, and Australia. You can select the specific stores you wish to sell in when you list your products.
What are the terms and conditions I am agreeing to?
These terms and conditions govern selling in a particular region or the marketplace. By default, you have to register in all regions - North America, Europe, Asia Pacific, Middle East and North Africa.
What is the correct format of the phone number?
The numbers must be prefixed with the country code. Following is the correct format +1 1298279287
What should I do if I do not have a mobile number or receive an SMS?
You can enter your landline phone number and select the Call option to receive the phone verification PIN.
What if I have not received the SMS with the PIN?
Check if you have entered your phone number in the correct format. Request for the PIN once again.
What should I do if my country is not listed with a call option?
If the 'Call' option is not available in your country, select the SMS option.

Step 2: Provide seller information

The next information you’ll provide helps identify you as your business’s primary contact person.

Use a government-issued ID like a passport to enter the following information:
  • Full legal name (including middle name)
  • Country of citizenship
  • Country of birth
  • Date of birth
  • Identity proof
  • Residential address
Next, provide your phone number. Add an additional phone number, if necessary.

Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Frequently asked questions
Why does ‘Primary contact person’ need to provide their personal information?
The Primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the Primary point of contact are deemed to be taken by the account holder.
Who is a ‘Beneficial owner’?
A beneficial owner is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that own the business via other means. If no individual qualifies under the criteria mentioned then any individual who holds the position of senior manager is considered a beneficial owner.
What if my business is held by another company?
If another company (parent company) owns enough shares (25% or more) or voting rights in the registered business, the beneficial owners of the parent company have to be added to the beneficial owners list. We may ask this information if needed once you have completed registration.
Who is the ‘Legal representative’ of the business?
A legal representative of the business has specific powers and is legally authorised by your business to manage and act on its behalf (for instance: accepting terms and conditions, opening a payment account, etc.). The legal representative may or may not be an owner of the business.
What should I do if I am the primary contact person but not the legal representative?
If the person registered as Primary contact is not a legal representative, the legal representative of the registered business provides a letter of authorisation. This document authorises the Primary contact person to act on behalf of the company. We will notify you when the document is required.
How is the Primary Contact defined?
The Primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the Primary point of contact are deemed to be taken by the account holder.

Step 3: Provide billing information

Next, you’ll enter credit card information and billing address. We use these details to process payments and expenses.
Frequently asked questions
Why should I provide my credit card details?
We will charge your card the subscription fee (if applicable) for the first month; we will charge your selling account balance in future months or your card if you have negative balance in your account at the end of a settlement period.
Can I provide a different credit card after I have opened my account?
You can provide a new credit or debit card at any time via Account Info under the Settings tab of your account.
When will the subscription fee be charged?
The subscription fee will be charged as soon as you complete the registration process and your information is verified.
What happens if I enter my credit or debit card details?
When you enter a new card or update your information for an existing card, Amazon will ask your bank to verify your identity and validate your card. Amazon does not actually make the charge.
Which are the accepted credit cards?
We accept the following credit or debit cards: AMEX, VISA and Mastercard. We do not accept alternative charge methods such as prepaid cards, gift certificates, cheques, or online payment systems (PayPal).
What if I don’t want to sell in a store later?
When you register for an Amazon selling account, we automatically create linked accounts that give you access to sell in Australia, Japan, Singapore, United Arab Emirates, Kingdom of Saudi Arabia, North American, and European stores. If you are selling in one store, then you will be charged only for that store. You can close or downgrade your account(s) using the self-service tool on Seller Central after registration.
What is Monthly Subscription Fee?
You will be charged a Professional selling subscription fee of 25 GBP for the first month. You will continue to be charged this fee each month if you have active listings. If you do not have active listings, you will not be charged a subscription fee in that month. If you expand to sell in other stores, you will pay the equivalent of 39.99 USD per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can downgrade at any time. For more information, see this page.

Step 4: Provide store and product information

After providing payment information, you’ll enter the name of your business as you’d like it to appear on Amazon Europe stores. We call this your "store." It will appear to customers in each of your offers and in your public seller profile.

You’ll also be prompted to provide information about your:
  • Product codes
  • Business certifications
  • Manufacturer or brand status
Frequently asked questions
What is a store name?
A Store name is the name displayed to buyers for your Amazon listings on your Seller Profile.
What if my store name is already being used by another seller?
Your Amazon store name needs to be unique and doesn’t need to match your business name. If another seller is using your preferred name, select a variation or alternative name.
What are UPCs — and how do I find or obtain them?
In most cases, Amazon requires sellers to have industry-standard product identifiers such as Universal Product Codes (UPC or ISBN in case of books). These identifiers help us match listings to the existing products in Amazon’s catalog.
What is Amazon Brand Registry?
Amazon Brand Registry is a free program that provides sellers with a suite of additional selling benefits and protection tools. If you’re the rights owner for an eligible brand, we recommend enrolling it in Brand Registry before you list your products. You’ll need a pending or registered trademark to enroll.
Can I update the store name later?
Yes, you can provide a new display name by accessing the Settings tab of your seller account.
Why should I provide my trademark information?
The Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrollment.
Why is my listing enabled in multiple marketplaces?
EU support unified registration and as a part of it we register seller in all the marketplaces in Europe. Marketplaces in EU8 are UK, DE, IT, ES, FR, NL, SE, PL.

Step 5: Identity verification and document collection

After submitting store information, you’ll be prompted to upload the following documents:
  • Government-issued ID
  • Proof of residential business address dated from the last 180 days, like a bank or credit card statement
Next, you’ll be prompted to do one of the following:
  • Take a photo of your face and government-issued ID.
  • Join or schedule a video call with an Amazon associate. You should bring your government-issued ID and proof of residential address to the call.
Frequently asked questions
Why is verification needed?
In order to keep our marketplace protected for buyers and sellers, we verify the information of business and the individuals.
What are the requirements for uploading documents?
When uploading documents, use high-quality color scans or photos that show all four corners and have legible text. Don’t use screenshots or blurry images, and make sure that relevant documents are signed.
How will I know that I have been verified?
We will email you about the progress once verification is complete.
What can I do while being verified?
While you wait for the verification, have a look at the success stories in selling globally with Amazon. Click here.

Prepare to sell during your verification period

While you wait for Amazon to verify your registrationd details, use this time to set up your business for success.

Configure your account and start selling

After completing seller registration, you’ll have access to Seller Central, the hub for your selling account.

Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you’d like help with certain tasks.

After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfill customer orders, and much more
Learn how to sell on Amazon

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£25 (excl. VAT) per month + selling fees
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