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Seller registration guide
How to register as an Amazon seller
Use our step-by-step guide to create your Amazon selling account. Find out everything you need to register, get answers to common questions, and learn what to do after you’ve created an account.

Choose a selling plan first
Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time using Seller Central after verification.
Below are the two key plans that we offer:
Choose Individual Selling plan if you are selling fewer than 35 items a month and you are still deciding on what to sell or you do not plan to use advanced selling tools.
Choose Professional selling plan if you are selling more than 35 items a month and are keen to leverage our advanced selling and advertising tools.
Learn more about viable selling plans here or download selling plans here.
Let's get started with the registration process
While timelines for seller registration can vary, in many cases you’ll be able to complete the process in just a few hours. Then you’ll verify your identity as the primary contact for your business, a process that usually takes three business days or less.
Before you create your selling account, make sure you have the following:
- Government-issued ID
- Email address
- Internationally chargeable credit card
- Business license or registration
- Proof of residential address from the last 180 days, like a bank or credit card statement
Choose your email and password
If you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.
If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Register now. On the next page, enter your first and last name, email address, and password. Then click Next.
If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Register now. On the next page, enter your first and last name, email address, and password. Then click Next.

5 steps to register
Step 1: Provide business information
The first type of information you’ll provide during registration helps us understand your business.
- Business location: Select the country where your business is registered. If you’re operating as an individual or your business isn’t otherwise incorporated, select the country where you’re doing business from.
- Business type: Select the option that best describes your business (State owned, Publicly listed, Privately owned, charity, Sole-proprietor. If you’re operating as an individual or your business isn’t otherwise incorporated, select None, I am an individual.
- Business name: Enter the exact name used to register your business with the relevant government office.
- Company registration number: Enter the number you were issued when you registered your business (not required for individual sellers). This unique identifier isn’t the same as your Employer Identification Number (EIN).
- Registered business address: Enter the address that appears on your business license (not required for individual sellers).
- Phone number: Enter your phone number, including your country code and verify it with SMS or call.
Frequently asked questions
Step 2: Provide seller information
The next information you’ll provide helps identify you as your business’s primary contact person.
Use a government-issued ID like a passport to enter the following information:
Use a government-issued ID like a passport to enter the following information:
- Full legal name (including middle name)
- Country of citizenship
- Country of birth
- Date of birth
- Identity proof
- Residential address
Next, provide your phone number. Add an additional phone number, if necessary.
Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Frequently asked questions
Step 3: Provide billing information
Next, you’ll enter credit card information and billing address. We use these details to process payments and expenses.
Frequently asked questions
Step 4: Provide store and product information
After providing payment information, you’ll enter the name of your business as you’d like it to appear on Amazon Europe stores. We call this your "store." It will appear to customers in each of your offers and in your public seller profile.
You’ll also be prompted to provide information about your:
You’ll also be prompted to provide information about your:
- Product codes
- Business certifications
- Manufacturer or brand status
Frequently asked questions

Step 5: Identity verification and document collection
After submitting store information, you’ll be prompted to upload the following documents:
- Government-issued ID
- Proof of residential business address dated from the last 180 days, like a bank or credit card statement
Next, you’ll be prompted to do one of the following:
- Take a photo of your face and government-issued ID.
- Join or schedule a video call with an Amazon associate. You should bring your government-issued ID and proof of residential address to the call.
Frequently asked questions
Prepare to sell during your verification period
While you wait for Amazon to verify your registrationd details, use this time to set up your business for success.

Configure your account and start selling
After completing seller registration, you’ll have access to Seller Central, the hub for your selling account.
Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you’d like help with certain tasks.
After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfill customer orders, and much more
Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you’d like help with certain tasks.
After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfill customer orders, and much more
Ready to sell with Amazon?
Start selling in a store that more customers trust using high-impact tools and services.
£25 (excl. VAT) per month + selling fees
