Customer safety is of paramount importance to Amazon. Customers need to be confident that they will find a comprehensive selection of safe, reliable and compliant products on Amazon, no matter who is the seller.
Therefore, as a seller, you need to understand and comply with Amazon's policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid practices that could lead to penalties or blocked listings or even prevent you from selling on Amazon.
A product is compliant when it meets all regulatory requirements that apply to it. Regulations and safety standards are profuse and vary greatly across all consumer product categories and across all geographies (even to sub-geographies). They evolve and change, very often due to new products entering the market. Service Providers from the Service Provider Network can support you in navigating the compliance world by providing testing, inspection, auditing and certifications for your products.