Product Compliance & Leveraging the Service Provider Network
Understand the importance of product compliance and learn how to work with Amazon-approved third-party service providers to automate, manage, and grow your business.
What does product compliance entail?
Customer safety is of paramount importance to Amazon. Customers need to be confident that they will find a comprehensive selection of safe, reliable and compliant products on Amazon, no matter who is the seller.
Therefore, as a seller, you need to understand and comply with Amazon's policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid practices that could lead to penalties or blocked listings or even prevent you from selling on Amazon.
A product is compliant when it meets all regulatory requirements that apply to it. Regulations and safety standards are profuse and vary greatly across all consumer product categories and across all geographies (even to sub-geographies). They evolve and change, very often due to new products entering the market. Service Providers from the Service Provider Network can support you in navigating the compliance world by providing testing, inspection, auditing and certifications for your products.
Therefore, as a seller, you need to understand and comply with Amazon's policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid practices that could lead to penalties or blocked listings or even prevent you from selling on Amazon.
A product is compliant when it meets all regulatory requirements that apply to it. Regulations and safety standards are profuse and vary greatly across all consumer product categories and across all geographies (even to sub-geographies). They evolve and change, very often due to new products entering the market. Service Providers from the Service Provider Network can support you in navigating the compliance world by providing testing, inspection, auditing and certifications for your products.
Understand Amazon's Compliance Requirements
This section will help you identify all the relevant help pages and videos to learn about Amazon’s product compliance policies and regulations based on the marketplace you are interested in selling in.
Selling in the USA
- Toys Product Assurance
- Non-Toys Help pages (check each category page for specific)
- Compliance Knowledge Portal
- Safety and Compliance Requirements
- Compliance Reference tool
- Manage Your Compliance dashboard
Seller University Videos
Selling in Australia
- Toys Product Assurance
- Non-Toys Help pages (check each category page for specific)
Selling in EU and UK

Services provided on the Service Provider Network
If you need support with compliance services, Amazon-approved third-party providers can support you in navigating the compliance world by providing auditing, certification, inspection and testing services for your products.
Audit
An audit is the process of checking that compliance obligations have been met, including that the required inspections have been done.
Certifications
Certifications ensure that your products, processes, systems or services conform to national and international industry standards and regulations.
Inspection
Product inspection verifies the quality of your product at the various stages of the manufacturing process. It can help to identify any flaws or quality defects before your product reaches consumers. It also ensures that there is no major deviation from what the buyer ordered and what has actually been produced.
Testing
Product testing can be done on regulatory, safety and performance criteria. It allows to confirm whether your products comply with relevant safety standards or regulations. It can help you verify which raw materials are going into your product and whether it contains hazardous chemicals — it can also make you aware of any potential safety risks associated with your product.
Best practices and tips on working with providers
Step 1
Know in what marketplace you want to sell and timeline for launch.
Step 2
Know your scope and prioritize: initially, we encourage to start with fewer products or product families. This also helps build fluency with the compliance process and may lead to quicker turnaround time and cost savings
Step 3
Have a sense of your budget; this will help frame the pace of expansion.
Step 4
Know where your products are being manufactured.
Step 5
Disclosure is good! If you’ve done any due diligence or have any relevant product compliance documentation, please have this on hand.
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