Your Amazon
Verification Hub

While you wait for your account to be verified, there’s a lot you can do to prepare to sell on Amazon. We’ve created some helpful resources and tools so you can hit the ground running.
Important reminder!
Make sure you verify the Seller Central Dashboard and your email so you can get notifications on your verification progress.

How long will it take to be verified?

The verification process usually takes up to ten days, however it may take longer in some situations based on the complexity of the account. In the meantime, you can set up your account and get used to our tools on Seller Central.

What to do while you wait

Get to know the basics

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List products on Amazon
Learn how to list your products on Amazon so you can start selling to customers.
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Configure your Seller Central account
Find out how to update your Seller Central account and personalise settings to suit your needs.
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Get the Amazon Seller app
Learn how to manage your Amazon Seller Central account on the go with the Amazon Seller

Make sure you're verified

We want our customers to enjoy a trustworthy shopping experience on Amazon, so they can shop with confidence. That’s why we designed a swift and secure way to verify the identity of our sellers — enabling business owners to set up a seller account in minutes.

Explore more product ideas

Product Opportunity Explorer* is a tool to explore customer demand for new product ideas and allows to you to understand Amazon customer search and purchasing behaviors to evaluate if there is unmet customer demand and an opportunity for you to meet that demand through new products.

Access the Product Opportunity Explorer or go to Product Opportunity Explorer in your seller central account by navigating through Menu → Growth → Product Opportunity Explorer.

Sell your own branded products? Enrol in Brand Registry

Brand Registry is your hub for protecting your intellectual property, managing your listings and unlocking Amazon brand analytics. And join more than 500,000 brands that are enrolled.
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New Seller Guide

Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers.

Stay Seller-smart and be prepared

We’ve compiled lots of tools and resources to ensure you’re ready to sell once verified.
And help you get the best out of your Amazon selling experience.
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