Amazon Global Selling for Selling Partners UK

Expand your business from the UK to the world with the Amazon Global Selling

Already selling on

Expand internationally


New to Amazon?

Get started


Accelerate your international sales with the Amazon Global Selling Programme

Accelerate your international sales using the power of Amazon's global brand

With over 200 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, Selling Partners from UK can leverage Amazon’s global scale using Amazon’s state-of-the-art international logistics capabilities.

Grow and diversify your sales

Reduce low sales periods by taking advantage of peak seasons in other countries.
Grow and diversify your sales with Amazon Global Selling
Selling Partners who are based out of Europe saw their sales on grow to over 17% of their sales in Amazon's stores in Europe in the first year of launch. This further accelerated to over 18% of European sales in the second year.*
*Analysis based on Selling Partners who are registered in Europe, who launched on in 2021, and generated at least $100k sales in 2022 in Amazon’s stores in Europe.

Where to expand

North America

Access the world's largest economy without having to set up a business entity in the US. Don’t miss out on hundreds of millions of new customers!


Amazon Australia is an exciting new store with high potential for Selling Partners. It will allow you to create a new revenue stream and grow your customer base whilst leveraging the Amazon website and logistics.


Be part of the world’s third-largest economy, with 71% of Japanese shoppers making purchases online. And you don't need to speak Japanese - Amazon offers many language support options to help you manage your business.

Middle East

Get early-mover advantage by bringing your unique selection to our Amazon stores in the United Arab Emirates and Saudi Arabia, with access to easy listing tools, safe payment processing, promotional features, and simplified logistics solutions.

See how other selling partners expanded globally

Frequently Asked Questions

Get answers to the frequently asked questions about global selling
What is Amazon Global Selling?
Amazon Global Selling is a resource that selling partners can use to expand their business internationally by using Amazon's international logistics capabilities. You can reach millions of active customers worldwide, increase and diversify your sales and take advantage of peak seasons in other countries.
Who can participate in Amazon Global Selling?
Any Amazon selling partner who wants to expand internationally can use Amazon Global Selling. If you are not an Amazon seller yet, you can create your seller account and start your online journey here.
Are there language and currency considerations for international listings?
When considering creating international listings, you should assess whether your business can operate in the local language to provide effective customer support and position your products. However, you can explore options like using services such as Fulfilment by Amazon (FBA), where our team will handle customer support for you, or utilise resources like Seller Central Language Switcher.

For currency, you can either open an account in the country where you want to sell or use Amazon Currency Converter for Sellers (ACCS), so you can be paid directly in your local bank account in local currency, provided that you have a bank account in a country supported by Amazon.

You can learn more details in our Amazon Global Selling guide.
What are the benefits of selling globally on Amazon UK?
Selling globally from the UK can offer your online business many advantages.

Selling internationally has the potential to boost your sales and enhance your brand's visibility by granting you access to a vast international customer base. Moreover, it allows your business to tap into the world's largest economy and target high-potential customers.
What do I need to register as a seller on Amazon Global Selling?
To register as a seller on Amazon Global Selling, you will need to follow a few steps:

1. Create your Amazon Seller Account.
2. Visit the Sell Globally page in your existing account.
3. Create a selling account in the region you want to sell.
4 Feature your offers in the new marketplaces.
How do I sell on Amazon in multiple countries from UK?
To sell in multiple countries from the UK using Amazon Global Selling, it is important to understand the requirements, including taxes and regulations, as well as strategic considerations for entering a new marketplace.

As Amazon operates in 16 different online stores worldwide, you can expand your business presence and sell to millions of customers across the globe. To do so, you need to develop a marketplace strategy, choose the products you want to sell, adjust your prices based on international competitors, optimize your order fulfillment with services such as Multi-Channel Fulfilment, and register your products for international listings.

You can learn more about Building International Listings here.

Get ready for global selling

Yes, you can do it–and we're here to help. Learn how to expand successfully from UK.

Already selling on Amazon in UK?

Expand Internationally


New to Amazon?

Get Started


Amazon logo: United Kingdom
© 2024, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
Tiktok logo
YouTube logo