EVENTS & WEBINARS

Learn more from our Amazon Webinars

These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want a deeper dive.
Learn more from our Amazon Webinars
    Watch on demand recordings in your own time, or
    Join a live upcoming session, where you can ask your questions live to our experts!
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Sell on Amazon

Past webinars

Title
Selling Heavy and Bulky Items
Description
Target Group: Intermediate
Duration: 45 minutes
  • Best practices when selling heavy and large products on
  • How Amazon’s Heavy and Large
  • How to enroll ASINs
  • Live questions and answers
Prepare for 2020 by Expanding Outside Europe
Target Group: Intermediate
Duration: 60 minutes
  • Opportunities for Selling Partners beyond Europe
  • Getting started with FBA on Amazon.ae
  • Utilising Advertising tools on Australian marketplace
  • What are the best practices and tips you should know?
  • Live questions and answers
Amazon Marketplace: Free Brand Owner Tools
Target Group: All, Brand Owners
Duration: 60 minutes
  • What is Brand Registry and how do I apply It?
  • Enhanced Content, recent updates and top tips
  • Using customer insights to drive sales with Brand Analytics
  • Amazon Stores and Sponsored Brands
  • Live questions and answers

Fulfilment by Amazon

Past webinars

Title
Getting started with FBA
Description
Target Group: Intermediate
Duration: 60 minutes
  • The benefits of FBA
  • How FBA can change the way you operate your business
  • Walkthrough guide on how to create FBA listings and your first FBA shipment
  • Live questions and answers
FBA Operations: 5 Golden Rules for Successful Inbound
Target Group: Advanced
Duration: 60 minutes
  • The size of the opportunity
  • The different options available
  • Best practices when starting to list outside your home marketplace
  • Live questions and answers
FBA Small and Light
Target Group: Beginner
Duration: 45 minutes
  • The benefits of the Prime badge
  • Eligible selection
  • The rate card comparison for standard FBA and the Small and Light programme
  • Live questions and answers
How To Create FBA Offers & Shipments
Target Group: Beginner
Duration: 60 minutes
  • Why is the Prime badge important for my business?
  • How can you get the Prime badge through FBA?
  • How to create FBA Listings and your first FBA Shipment?
  • What are the best practices and tips you should know?
  • Live questions and answers
How to Get FBA Monthly Storage and Removal Fee Promotions
Target Group: Intermediate
Duration: 60 minutes
  • What is the promotion?
  • How do I enroll into the promotion?
  • How do I check my ASINs eligibility for the promotion?
  • What are the best practices and tips you should know?
  • Live questions and answers
Go Small and Save Big with FBA Small and Light
Target Group: All
Duration: 60 minutes
  • How to identify eligible selection for Small and Light?
  • The rate card comparison for standard FBA and the Small and Light ASINs?
  • How to get set up quickly and easily with Small and Light?
  • What are the best practices and tips you should know?
  • Live questions and answers
FBA: Get Ready for Holiday Season!
Target Group: All
Duration: 60 minutes
  • As an FBA Selling Partner, how can I prepare for Q4?
  • Tips and tricks to run an effective FBA business?
  • What other tools and services can I use to grow my business?
  • Live questions and answers

Seller Fulfilled Prime

Past webinars

Title
Introduction to Seller Fulfilment
Description
Target Group: Beginner
Duration: 45 minutes
  • The benefits of Seller Fulfilled Prime
  • The onboarding process and available carriers
  • How you can prepare your business for Seller Fulfilled Prime
  • Live questions and answers
Seller Fulfilled Prime: How to Supercharge Your Sales with the Prime Badge
Target Group: Intermediate
Duration: 60 minutes
  • The benefits of Seller Fulfilled Prime
  • The onboarding process and available carriers
  • How you can prepare your business for Seller Fulfilled Prime
  • Live questions and answers

Upcoming webinars

Dates: Tuesday, June 7, 2022, from 9:00 am to 12:00pm

Plan. Prep. Prime Day.

Level: All
Group: For professional sellers and vendors
Join Amazon Ads to learn how to create the best possible strategy for your next peak period. During our virtual summit, we’ll help you create a custom plan so you can get the most out of your key shopping days:
  • Establish a solid foundation for your advertising with strong product detail pages
  • Depending on your advertising experience, learn how to set up a peak period campaign or optimize one you already have
  • Review common advertising challenges (think scheduling event-specific budgets for your campaign, or identifying top-performing keywords) and get quick fixes for them
  • Use your reports to keep the momentum going—and bring valuable insights to your next peak period

Date: Wednesday, June 8, 2022, from 9:00 am to 12:00pm

Plan. Prep. Prime Day.

Level: All
Group:
For vendor or seller enrolled in Amazon Brand Registry
Join Amazon Ads to learn how to create the best possible strategy for your next peak period. During our virtual summit, we’ll help you create a custom plan so you can get the most out of your key shopping days. We’ll cover:
  • Exploring how you can incorporate different brand shopping experiences into your phased planning
  • Learning the importance of consistent branding across advertising, with insights from Amazon guest speakers
  • Diving into different reports and solution-specific learnings based for peak period succes

Dates: Multiple dates

Get started with sponsored ads

Level: Beginner
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn to grow your business and maximize sales with Amazon sponsored ads
  • Live demo on how to create your first campaign
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to bids and budgets

Level: Beginner
Group:
For all sellers and vendors
  • Learn the basics on budget and bidding features
  • Live demo on how to set and adjust campaign budgets and bids
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to keywords and sponsored ads

Level: Beginner
Group: For all sellers and vendors
  • Learn more about the role keywords play in the success of your manual campaigns
  • Choose the right keywords based on your advertising goals
  • Live Q&A session with advertising specialists

Date: Multiple dates

Getting started with Sponsored Display

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to engage the right audiences and achieve your goals with Sponsored Display
  • Live demo on how to create your first campaign
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to campaign targeting methods

Level: Beginner
Group: For all sellers and vendors
  • Explore different targeting methods: automatic and manual, keyword and product
  • Learn how and when to choose each targeting method to maximize campaign performance
  • Live Q&A session with advertising specialists

Date: Multiple dates

Create and launch your Store on Amazon

Level: Beginner
Group: For vendors and sellers enrolled in Amazon Brand Registry
Stores: basics and best practices
  • Learn how to create a free, multi-page Store to promote your story and selection
  • Live demo on how to create a Store step by step
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to bids and budgets

Level: Beginner
Group:
For all sellers and vendors
  • Learn the basics on budget and bidding features
  • Live demo on how to set and adjust campaign budgets and bids
  • Live Q&A session with advertising specialists

Date: Multiple dates

Next steps for success with sponsored ads

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to promote your selection and deals, reach new-to-brand customers, and grow brand recognition at scale
  • Live demo on how to set up your manual campaign
  • Live Q&A session with advertising specialists

Date: Multiple dates

Tips for optimising your budget and bids

Level: Intermediate
Group: For all sellers and vendors
  • Learn how to leverage budget and bidding strategies
  • Scenario-based guidance
  • Live Q&A session with advertising specialists

Date: Multiple dates

Tips for optimising your keywords strategy

Level: Intermediate
Group: For all sellers and vendors
  • Learn how to identify your top-performing keywords
  • Learn how to refine your keyword and match types strategy
  • Live Q&A session with advertising specialists

Date: Multiple dates

Learn how to create and optimise your Sponsored Brands campaigns and Stores

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to help maximize sales and awareness
  • Live demo on how to create your first Sponsored Brands campaign, linking it to your Store
  • Live Q&A session with advertising specialists

Date: Multiple dates

How to optimise your Store to captivate shoppers

Level: Advanced
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to promote your story and selection with Store
  • Learn how to measure traffic and sales with Store insights
  • Live Q&A session with advertising specialists

Dates: Multiple dates

Know your campaign tools: Spotlight on Sponsored Products reporting

Level: Advanced
Group: For all sellers and vendors
  • Learn how to measure the impact of your Sponsored Products campaigns
  • Learn how to use your advertising reports to understand and optimize your performance
  • Live Q&A session with advertising specialists

Dates: Multiple dates

Know your campaign tools: Spotlight on Sponsored Brands reporting

Level: Advanced
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to measure the impact of your Sponsored Brands campaigns
  • Learn how to use your advertising reports to understand and optimize your performance
  • Live Q&A session with advertising specialists

Date: Multiple dates

Live chat with our advertising specialists

Level: All
Group: For all sellers and vendors
  • Join us for hands-on live support
  • Come with questions for our advertising specialists
  • Gain tips to optimize your campaigns

Date: Multiple dates

Strong foundation, strong ads: get ready for advertising

Level: All
Group: For all sellers and vendors
  • Learn how to prepare for advertising and enhance your current performance
  • Learn more about advertising eligibility criteria and key retail matters to consider when creating sponsored ads campaigns
  • Live Q&A session with advertising specialists

Date: Multiple dates

Building your brand identity with Amazon Advertising

Level: Beginner
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to strategically build your brand on Amazon utilizing our advertising solutions and marketing tools
  • Learn how to measure the impact of your branding to better optimize your creative ad campaigns
  • Live Q&A session with advertising specialists

Date: Multiple dates

Understanding campaign organizations

Level: Intermediate
Group: For all sellers and vendors
  • We’ll go over the different levels of campaign management
  • In-depth look at portfolios and ad groups
  • Live Q&A session with advertising specialists

Date: Multiple dates

Grow global: Tips for advertising in more marketplaces

Level: Intermediate
Group: For all sellers and vendors
  • Build your international business and brand around the world
  • Learn how to run sponsored ads campaigns in your eligible marketplaces
  • Live Q&A session with advertising specialists

Date: Multiple dates

Tips for optimising and expanding your targeting strategy

Level: Intermediate
Group: For all sellers and vendors
  • Learn how to analyse and optimise your targeting strategy to meet your business goals
  • Expand your reach through different targeting methods
  • Live Q&A session with advertising specialists

Date: Multiple dates

Amplify your reach with Sponsored Brands

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to help maximize sales and awareness
  • Live demo on how to create your first Sponsored Brands campaign, linking it to your Store
  • Live Q&A session with advertising specialists

Date: Multiple dates

Stand out in shopping results with Sponsored Brands video

Level: Advanced
Group: For all sellers and vendors enrolled in Amazon Brand Registry
  • Find out tips to help launch your first ad
  • We’ll show you how to create a short, impactful video
  • Live Q&A session with advertising specialists

Date: Multiple dates

An in-depth look at bulk operations

Level: Advanced
Group: For all sellers and vendors
  • Learn how to create and edit multiple sponsored ads campaigns at once
  • We’ll explore how to fill out bulk spreadsheet, understand your data, and troubleshoot issues
  • Live Q&A session with advertising specialists

Date: Multiple dates

Live advertising support: Chat with our advertising specialists

Level: All
Group: For all sellers and vendors
  • Join us for hands-on live support
  • Come with questions for our advertising specialists
  • Gain tips to optimize your campaigns

Amazon Business

Past webinars

Title
Introduction to Amazon Business
Description
Target Group: Beginner
Duration: 45 minutes
  • The Amazon Business customer
  • VAT Calculation
  • How to get started
  • Live questions and answers
Maximising your B2B sales with Business Pricing and Quantity Discounts
Target Group: All
Duration: 60 minutes
  • Pricing tools on Amazon Business
  • How to use Quantity Discounts
  • B2B Selection recommendations
  • What are the best practices and tips you should know?
  • Live questions and answers
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