PRICING

Let's talk numbers

The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
Let's talk numbers

Selling plan

The Individual plan costs £0.75 per unit sold, and the Professional plan costs £25 (excl. VAT) per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other costs

Some selling partners may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.

Getting paid and paying fees

When you set up a selling partner account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

£

0.75

(excl. VAT) / item sold
+ additional selling fee

£

25

(excl. VAT) / month
+ additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 35 items a month
• You sell more than 35 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
COST CALCULATOR

Sell on Amazon Fee Calculator

The fee calculator below will give you an overview of the average fee charges as well as possible revenues when selling on Amazon. Simply choose the product category, enter the number of items and price per item, and click "Calculate".

Basic information

StoresThis fee calculator gives you an overview of the average fees charged as well as possible revenues when selling on Amazon.co.uk.
Account typeA Basic account has a per-item, referral & closing fee. Pro accounts need a monthly subscription and has referral & closing fees. This calculator is for Pro fees.

Product information

Product category Choose the category of your product. Sellers pay Amazon a percentage of the total sales price for every item sold, and this "referral fee" varies by category.
Number of ItemsType in the volume of items you would like to sell in the selected category. If you sell in volumes above 34 items per month it is a better value to register for the Pro account.
Price per ItemSet the price you would like to sell each item for. This excludes shipping.

Total amount credited to your accountThe amount credited to your account is the item price x volume of items, minus total shipping credit and Amazon fees. Does not include taxes, FBA storage fees, and other fees.

£ 0.00
Enter all inputs to see the breakdown
Total Shipping CreditThe shipping credit is set to £4 as an example. Settings can be modified in your Seller Account.
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Amount paid by customerThe amount paid by customer is the price you set per item plus your selected/set shipping costs, multiplied by the volume of items.
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Referral feeFor all the products, we deduct the applicable referral fee percentage calculated on the total sales price Sellers pay a referral fee on each item sold. Referral fees vary.
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Closing feeThis fee depends on the category the item belongs to and the destination of the order.
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Total Fees
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Total amount credited to your account
£ 0.00
The calculator provides an estimate that does not include taxes, VAT charges, selling plan fees, FBA storage fees, optional services, all potential shipping expenses, and other costs your business might incur. Read the Amazon Services Business Solutions Agreement for a comprehensive explanation of the costs and terms applicable to selling in Amazon stores.

You can also use the FBA Revenue Calculator to estimate your sales margin.

Amazon jargon:

Referral fees

For every item sold, selling partners pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Selling partners pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.

Referral Fee Schedule (effective September 1, 2020)

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
Additive Manufacturing
12.24%
£0.25
Amazon Device Accessories
45.9%
£0.25
Baby Products (excluding Baby
Clothing)
· 8% for products with a total sales price of £10.00
· 15% for products with a total sales price greater than £10.00
£0.25
Beauty
· 8% for products with a total sales price of £10.00 or less, and
· 15% for items with a total sales price greater than £10.00
£0.25
Beer, Wine & Spirits
10.2%
--
Books, Music, VHS, DVD 1
15.3%
--
Business, Industrial & Scientific Supplies
15.3%
£0.25
Car & Motorbike
· 7.14% for Car & Motorbike electronic devices

· 12.24% for Car & Motorbike electronic accessories

· 15.3% for remaining Car & Motorbike products
£0.25
Clothing, Shoes and Handbags 2
For Fulfilment by Amazon (FBA) and Seller Fulfilled Prime selections:
· 15.3% for the portion of the total sales price up to £40.00

· 7.14% for any portion of the total sales price greater than £40.00

For all other selections:
·15.3% flat fee
£0.25
Computers
7.14%
£0.25
Computer Accessories
· 15.3% for the portion of the total sales price up to £100.00

· 8.16% for any portion of the total sales price greater than £100.00
£0.25
Consumer Electronics
7.14%
£0.25
DIY & Tools
12.24%
£0.25
Education Supplies
15.3%
£0.25
Electronic Accessories
· 15.3% for the portion of the total sales price up to £100.00

· 8.16% for any portion of the total sales price greater than £100.00
£0.25
Flow Control & Filtration
12.24%
£0.25
Fluid Transfer
12.24%
£0.25
Food Service
15.3%
£0.25
Furniture
· 15.3% for the portion of the total sales price up to £175.00

· 10.2% for any portion of the total sales price greater than £175.00 (excluding mattresses, which will be charged 15.3% on total sales price)
£0.25
Grocery & Gourmet
· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00
--
Health & Personal Care3
· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00
£0.25
Home and Kitchen
15.3%
£0.25
Industrial Electrical Supplies
12.24%
£0.25
Industrial Tools & Instruments
12.24%
£0.25
Jewelry
· 20.4% for the portion of the total sales price up to £225.00
· 5.1% for any portion of the total sales price greater than £225.00
£0.25
Large Appliances (with the exception of Accessories, Microwaves and Range Hoods)
7.14%
£0.25
Material Handling
12.24%
£0.25
Metalworking
12.24%
£0.25
Musical Instruments & DJ
12.24%
£0.25
Personal Care Appliances3
· 8.16% for products with a total sales price up to £10.00

· 15.3% for products with a total sales price greater than £10.00
£0.25
Renewable Energy Supplies
12.24%
£0.25
Software
15.3%
--
Sports & Outdoors
15.3%
£0.25
Tyres4
7.14%
£0.25
Video Games - Games & Accessories
15.3%
--
Video Games - Consoles
8.16%
--
Watches
· 15.3% for the portion of the total sales price up to £225.00

· 5.1% for any portion of the total sales price greater than £225.00
£0.25
Handmade5
12.24%
£0.25
Everything else
15.3%
£0.25
1 Starting in January 2021 (the exact date will be communicated closer to launch), the Referral Fee for UK Books will change from 15.3% to 5.1% for products with a total sales price below £5.00. The referral fee will remain unchanged at 15.3% for products with a total sales price greater than or equal to £5.00.
2 The referral fee rates for FBA and Seller Fulfilled Prime selections are valid for the promotional period from 1 March 2020 through 30 April 2021. The promotional period was extended from the initial end date of 28 February 2021 due to COVID-19 related restrictions Europe selling partners faced during March and April 2020.
3 For more details on the different types of categories/products within Health & Personal Care and Personal Care Appliances, please check this link.
4 Effective since 22 July 2019.
5 For selling partners on Amazon Handmade, the reduction of the referral fee from 15.3% to 12% applies until 31 December 2021.
FEES

Fulfilment Fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

Pay only for the services you use

Our flexible rate structure makes it easy to be more competitive
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Fulfilment fee
A flat fee per unit, based on the product type, dimension and weight
Storage fee
Charged per cubic foot per month

Downloadable rate cards

You can find more details about FBA and a full set of our fees for each of our stores below.

Fulfilment Fee

The fulfilment fee is a flat fee that you pay per unit, based on the product type, its dimensions and weight. Use our Fulfilment Fee Calculator to see just how cost-effective it is to sell your products with FBA.
Items in all categories (Non Media and Media) that are within the
1. Selling price
2. Your Items size
3. Your Items weight
N/A
Sell on Amazon.co.uk Fulfil from Inventory in the UK
N/A
Sell on European Stores
Fulfill from Inventory in the UK
N/A
Sell on European Stores
Fulfil from
Items in all categories that are bigger than the
1. Your Items size
2. Your Items weight
N/A
Sell on Amazon.co.uk
Fulfil from Inventory in the UK
N/A
Sell on European Stores
Fulfil from Inventory in the UK
N/A
Sell on European Stores
Fulfil from
Note: If your item weighs more than the options above you may need to increase your packaging size. Fees are calculated on (your Items weight + our Packaging weight).

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Clothing, and Shoes and Bags standard size

All other Categories standard size

Oversize

January - September
£0.40 per cubic foot per month
£0.66 per cubic foot per month
£0.46 per cubic foot per month
October - December
£0.56 per cubic foot per month
£0.93 per cubic foot per month
£0.64 per cubic foot per month
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 365 days (long-term storage fees).
When you fulfil orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Selling partners with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift wrapping charges.
Selling partners with the Individual plan use Amazon’s set shipping rates for all products. Individual selling partners have to ship orders at the set rates even if the shipping credit is less than total shipping costs, so it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Selling partners receive the same amount in the form of a shipping credit. This applies to selling partners in the Professional and Individual selling plans.

Shipping Method

Books*

Music

Videos

DVDs

Domestic Standard
£2.80
£1.26
£2.80
£1.26
Domestic Expedited
£8.98
£8.98
£8.98
£8.98
International EU
£4.02
£1.82
£4.02
£1.82
International US & Canada **
£6.94
£4.94
£4.94
£4.94
International Other Countries
£7.00
£3.58
£5.94
£3.58
* Includes audio books
** Including US protectorates

Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Shipping credits for all other categories (individual plan)

Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Selling partners receive the same amount in the form of a shipping credit.

This applies to selling partners with the Individual plan, but selling partners with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Shipping method

Video Games

Software

All other categories

Domestic Standard
£1.99
£3.23
£4.00 + £0.50/kg *
Domestic Expedited
--
--
--
International EU
£3.94
£3.94
--
International US & Canada **
--
--
--
International Other Countries
--
--
--
* Including US protectorates
** Refers to the weight of the item, excluding the selling partner's packaging

Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Estimate your FBA fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Product examples *

Product type
SD Card
Toaster
Wooden Cabinet
Keyboard
Product size
Small Envelope
Standard Parcel
Standard Oversize
Large Oversize
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Outbound Shipping Weight
30 g
2.2 kg
6.2 kg
5.4 kg
Sell on Amazon.co.uk
Fulfil from inventory in UK
£1.38
£4.40
£9.53
£10.29
Sell on European Stores
Fulfil from inventory in UK (EFN)
€4.13
€10.41
€19.32
€24.44
Sell on European Stores
Fulfil from inventory in UK (Pan- European)
From €1.63
From €4.86
From €10.18
From €8.58
Sell on Amazon.co.uk
Fulfil from inventory in UK (Pan-European)
--
--
From £10.43
From £11.20
* Price per unit, storage in October.
Planning to sell across Europe? Pan-European FBA and FBA European solutions enable thousands of businesses to reach millions of Prime customers all across Europe, faster and more cost-effectively.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—available to selling partners who use FBA or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees and removal order fees.
High-volume listing fees
The High Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of £5.00 or 20% of the applicable referral fee.

For example, if you refund a customer the GBP 10.00 total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be £0.30 (£10.00 x 15% referral fee = £1.50).

Optional programmes

Advertising
Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Speciality FBA programmes like FBA Small and Light, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, and FBA European Solutions help you remain competitive and you only pay for the services you use.
Amazon partnered carrier programme
Amazon partnered carriers offer discounted rates when you send inventory to an Amazon fulfilment centre.
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