Product Compliance

Understand the importance of product compliance and learn about Amazon's product compliance and safety requirements.

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Product Compliance

What is Product Compliance?

Product Compliance describes a set of regulatory requirements that a product must meet in order to be sold in the European Union. These requirements cover all the stages of the product life cycle: from the safety and compliance standards for the product and its production to the obligatory information on a physical product packaging and a product detail page online.
Product requirements in the EU and UK
The requirements to list your products may differ based on the product and country you are selling in, so we recommend you consult your legal counsel or supplier to ensure you have all relevant information.
CE Regulation

Market Surveillance Regulation

What are the existing requirements? Since July 16 2021, it has been illegal to sell CE-marked products in the EU without a Responsible Person in the EU. CE-marked products must be labeled with the contact information of the Responsible Person. This labeling can be attached to the product, its packaging, the parcel, or an accompanying document.

Responsible Person

Amazon already collects the contact information of the Responsible Person for non-EU brands and ASINs that use Fulfillment by Amazon (FBA) via the Responsible Person dashboard.
Responsible Person Dashboard
Product Compliance

Need help meeting your Product Compliance obligations?

Amazon is here to support you along your journey to sell on EU stores. Check out our available Product Compliance solutions and choose the best fit for your business:

Amazon is here to help

Product Compliance Services on Amazon

Coming Soon to support you to become compliant with relevant Product Compliance regulations in European Union and UK.

Service Provider Network

Amazon approved third-party providers can support you in navigating the compliance world by providing auditing, certification, inspection and testing services for your products.

Visit the Service Provider Network and discover Amazon-approved third-party service providers to automate, manage, and grow your business.

Product Categories subject to Product Compliance Regulations

See a list of the legislation with the most important compliance requirements. In Seller Central you will find further information on each of those product categories.
*Important: This page does not constitute any legal or other compliance advice from Amazon. You are responsible for conducting your own legal assessment to understand all compliance obligations that are applicable to you.
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