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Strategic Account Services - SAS Pro
Accelerate your growth on Amazon with a dedicated Marketplace Consultant by your side
SAS Pro provides strategic guidance and personalized recommendations tailored to your business, with the goal of accelerating your growth and profitability and helping you unlock your full potential across European Stores.
Dedicated Amazon Marketplace Consultant for your account
A full team of Amazon experts behind your Marketplace Consultant
Proactive strategic insights powered by deep marketplace expertise
Execution support across listings, content, and catalog
Access to specialist teams within Amazon
Seller Success story
Who supports you
A dedicated team of Amazon experts behind your success
When you join SAS, you don't just get one consultant — you get an entire team of specialists working together on your account. Here's who you'll have access to:
Marketplace Consultants and Managers
Your dedicated point of contact, supported by a management team, who coordinates your overall account strategy, identifies growth opportunities, and ensures all specialist support is aligned to your business goals.
Premium Selling Partner Support (PSPS)
Focused on operational troubleshooting when the usual Selling Partner Support case does not resolve your issue. PSPS steps in to provide hands-on resolution for complex operational problems.
Escalation Process Support (EPS)
Your Marketplace Consultant acts as your internal advocate for account health, listing issues, policy queries, and escalation support — one of the most valued aspects of the programme.
Subject matter specialists
Access to internal Amazon resources and teams specialized in specific areas of the marketplace, providing focused expertise and hands-on support when your account needs it.
Together, this means multiple pairs of eyes are focused on your account — not just one consultant.
What we offer?
Key growth levers
Selection and catalog
End-to-end support for listing creation, A+ content, SEO optimization, catalog health, selection recommendations , and our dedicated Listing Execution Services.
Includes: Product catalog optimization, Product performance review, ASIN and selection recommendations, Offer and search optimization, and more.
Promotions and events
Strategic support for deals, coupons, Lightning Deals, Top Deals, Deal of the Day, and key sales events including Prime Day.
Includes: Coupons, Lightning Deals, Best Deals, Top Deals, and more.
Fulfillment by Amazon (FBA)
Guidance on FBA enrollment, stock health recommendations, inbound shipments, PanEU FBA, Heavy and Bulky, inventory management, and replenishment strategies.
Includes: FBA enrollment and setup, Stock health recommendations, Inbound shipment management, Pan-European FBA, and more.
Merchant fulfilled and external logistics
Support for Merchant Fulfilled Network (MFN), Seller Fulfilled Prime (SFP), multi-channel fulfillment, and external supply chain optimization.
Includes: Merchant Fulfilled Network (MFN), Seller Fulfilled Prime (SFP), Multi-channel fulfillment, External supply chain optimization, and more.
Expansion
Support to grow from EU5 core marketplaces into EU10 (Belgium, Netherlands, Ireland, Sweden, Poland), plus out-of-country expansion and global marketplace entry.
Includes: Expansion from EU5 into EU10 (BE, NL, IE, PL, SE) and beyond, Pan-EU program launch and cross-border setup, Out-of-country (OOC) selling, Global expansion into non-EU marketplaces, and more.
Ads support
Guidance across Sponsored Products, Sponsored Brands, display advertising, and Amazon DSP to maximize your advertising performance.
Includes: Sponsored Products, Sponsored Brands, Display advertising, Amazon DSP, and more.
Profitability
Pricing tools, fee optimization, margin analysis, and automated pricing strategies to protect and grow your bottom line.
Includes: Pricing tools and analyses, Automated pricing tools, Fee structure optimization, Margin and profitability analysis, and more.
Brand Registry & Brand Support
Help with Brand Registry, Brand Store setup, enhanced brand content, Vine, Amazon Transparency, and Project Zero.
Includes: Brand Registry setup and management, Brand Store creation and optimization, Enhanced brand content (A+ content), Customer Reviews program (Vine), and more.
B2B
Support for Amazon Business, B2B pricing features, and reaching business customers across European marketplaces.
Includes: Amazon Business program, B2B pricing and quantity discounts, Business customer targeting, VAT invoicing setup, and more.
Sustainability
Guidance on Climate Pledge Friendly certification, sustainability reporting, packaging optimization, and programs to reduce your environmental footprint on Amazon.
Includes: Climate Pledge Friendly certification, Sustainability reporting and metrics, Packaging optimization (Ships in Product Packaging), Compact by Design program, and more.
Execution services
Hands-on execution support for listing creation, content optimization, and catalog management, delivered by a dedicated services team working alongside your Marketplace Consultant.
Listing creation and optimization, A+ Content creation, Keyword analysis, Variation creations, and more.
Operational support
Issue resolution
Your team acts as your internal advocate for listing issues, policy queries, and escalation support — one of the most valued aspects of the program.
Includes: Listing suppression support, Policy queries and guidance, Direct escalation to internal Amazon teams, Case follow-up and resolution support.
Account health (EPS)
Proactive account health monitoring and escalation process support when standard Selling Partner Support cases do not resolve your issue.
Includes: Account health monitoring and alerts, Proactive risk detection, Escalation process support for unresolved cases, Account reinstatement guidance, and more.
Compliance
Policy compliance guidance, regulatory support, and listing health management to keep your account in good standing.
Includes: Amazon policy compliance guidance, Regulatory requirement support, Listing health management, Account standing monitoring.
Pilots & early access - Get early access to Amazon beta programs and new features before they are broadly available.
The above is not an exhaustive list. Your Marketplace Consultant can connect you with additional tools, resources, and support beyond what is listed here.
Services available may vary by tier. Your Marketplace Consultant will tailor support to your business priorities.
Services available may vary by tier. Your Marketplace Consultant will tailor support to your business priorities.
SERVICE TIERS
Your service level scales with your business
As your business grows, so does the level of support and time dedication you receive. Your Marketplace Consultant and partner teams invest more deeply at each tier — bringing greater strategic focus, more frequent engagement, and closer collaboration to help you achieve your goals on Amazon.
Your tier is determined by your Trailing 12-Month (TTM) Ordered Product Sales (OPS). We evaluate your Tier bi-annually, in January and July, to ensure your service level reflects the current scale of your business.
BASE
<£1,800,000
annual
annual
£360/month
+0.60% of monthly OPS
capped £4,950/month
capped £4,950/month
Fees Exculde VAT-VAT charged on top
Objectives
Responsive support for SMBs with rapid growth
Business Reviews
Every 2 months
Response
Within 48 hours
Issue Resolution
Escalations through MC
Face-to-face
Available
Growth Levers
Core self-service tools and resources
MC Dedication
Shared MC across a larger seller portfolio
Access to Amazon experts
Core team support
PLUS
£1,800,000–£9,000,000
annual
annual
£675/month
+ 0.40% of monthly OPS
capped £4,950/month
capped £4,950/month
Fees Exculde VAT-VAT charged on top
Objectives
Proactive support for large established businesses seeking long-term growth
Business Reviews
Every month
Response
Within 24 hours
Issue Resolution
Extra contact person for operational problems
Face-to-face
Available
Growth Levers
Full access to self-service hub, growth levers and dedicated support
MC Dedication
Dedicated MC with focused seller portfolio
Access to Amazon experts
Extended specialist access
PREMIUM
>£9,000,000
annual
annual
£1,440/month
+ 0.30% of monthly OPS
capped £4,950/month
capped £4,950/month
Fees Exculde VAT-VAT charged on top
Objectives
Proactive support for large established businesses seeking long-term growth
Business Reviews
Every month
Response
Extra contact person for operational problems
Issue Resolution
Extra contact person for operational problems
Face-to-face
Available + Amazon Leadership access
Growth Levers
Full suite of growth levers, pilot access and specialist team support
MC Dedication
Highly dedicated MC with a select few Sellers
Access to Amazon experts
Full specialist team and Amazon leadership access
Your tier is determined by your Trailing Twelve Months Ordered Product Sales, assessed bi-annually in January and July. All fees shown exclude VAT — VAT is applicable on top of all fees listed.
Pricing
In 2024, Selling Partners joining Strategic Account Services grew by 20%* more than non-managed Selling Partners in Europe.
The fee table shows the breakdown of the costs for each programme. The fees for all tiers are capped at £4,950 per month.
The fee table shows the breakdown of the costs for each programme. The fees for all tiers are capped at £4,950 per month.
*As this figure is an average, it should not be taken as an indication of the exact growth your company would achieve as your specific growth will be dependent on your input and various other external factors.
**The total monthly value of your products sold on the UK and EU Amazon Stores, including the item price and any shipping, gift-wrap or other charges, for the month preceding the month in which the invoice will be issued.
**The total monthly value of your products sold on the UK and EU Amazon Stores, including the item price and any shipping, gift-wrap or other charges, for the month preceding the month in which the invoice will be issued.
BASE TIER PRICING EXAMPLE
Monthly turnover**
£100,000
£360
Baase tier monthly fee
+
0.6%
of your monthly turnover
Total monthly fee
£960
(excl. VAT)
PLUS TIER PRICING EXAMPLE
Monthly turnover**
£500,000
£675
Plus tier monthly fee
+
0.4%
of your monthly turnover
Total monthly fee
£2,675
(excl. VAT)
PREMIUM TIER PRICING EXAMPLE
Monthly turnover**
£1,000,000
£1,440
Premium tier monthly fee
+
0.3%
of your monthly turnover
Total monthly fee
£4,440
(excl. VAT)
GET STARTED
How to enrol
Eligibility required:
SAS Pro is not open to all sellers. Enrolment is subject to an eligibility review by our team, who will assess your application based on your business maturity and sales volume on Amazon. Submitting an application does not guarantee enrolment.
SAS Pro is not open to all sellers. Enrolment is subject to an eligibility review by our team, who will assess your application based on your business maturity and sales volume on Amazon. Submitting an application does not guarantee enrolment.
- Eligibility is assessed based on multiple factors including sales volume, business maturity, and account standing. Not all applications will be approved
- Applications are reviewed by the SAS team — you will be notified of the outcome
- Your service tier (Base, Plus, or Premium) is determined at the point of approval
How it works
Read and review the Program Policy
Read the SAS Pro Program Policy carefully via this link to understand the program terms, benefits, and commitments.
Submit your application
If you're interested in joining, submit your application directly through the same link.
Application review
Our team will review your application and assess your eligibility. You will be contacted with the outcome and, if approved, informed of your assigned service tier.
Accept the policy and enroll
Once approved, accept the Program Policy to confirm your enrollment and officially join the program.
Get matched with your Marketplace Consultant
Once approved, you will be matched with your dedicated Marketplace Consultant who will reach out to kick off your partnership.
Commitment terms
Minimum commitment: 6 months
Opt out: 30 days notice to opt-out
Maximum: No maximum commitment period
Tier assessment
Frequency: Bi-annually in January and July
Basis: Based on Trailing Twelve Months (TTM) ordered product sales
Fee Period: No maximum commitment period
FAQs
General
1. What is Strategic Account Services?
SAS Pro is an account management program through which selling partners receive guidance and advice from a dedicated Marketplace Consultant to help grow their business on Amazon. Your Marketplace Consultant is an Amazon employee with access to internal tools, data, and expert teams — providing strategic advice, data-driven insights, issue resolution, and execution support.
2. What are the eligibility requirements?
Application is required to participate in Strategic Account Services Account Management Program (“Program”). Sellers must have an active selling account in the EU and/or UK Amazon Stores with active offers to receive services. Amazon reserves the right to determine seller eligibility based on additional factors including, but not limited to account health status, product categories, and sales history.
3. How do I know SAS Pro can help grow my business?
SAS Pro sellers benefit from structured business reviews, proactive opportunity identification, and hands-on support across all key growth areas. Our program maintains a 94%+ seller satisfaction rate (subject to PR/Legal review).
4. What does my first month in SAS Pro look like?
You will receive a Welcome Meeting with your Marketplace Consultant, a Welcome Pack with key resources, a full performance evaluation of your account, priority areas will be set based on your goals, and deep dives into your focus areas will begin.
5. How long is the plan commitment?
The minimum commitment is 6 months. You can opt out with 30 days notice after the minimum period. There is no maximum commitment period.
6. When should I expect to be billed?
Billing occurs within the first five calendar days of each month for the current month fee. All fees are exclusive of VAT — VAT is charged on top at the applicable local rate.
7. Can I expect preferential treatment on policies if I enrol?
No, Amazon policies are applied equally to all sellers. SAS Pro provides strategic guidance and support but does not grant policy exceptions or preferential treatment.
8. What if I am unsatisfied?
SWe conduct quarterly satisfaction surveys to gather feedback. You also have the option to request a call with your Marketplace Consultant’s manager to discuss any concerns. Minimum commitment is 6 months, after which you can opt out with 30 days notice.
Your Marketplace Consultant
9. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees with full access to internal tools, data, and expert teams across advertising, logistics, brand, compliance, and more.
10. Can I meet my Marketplace Consultant in person?
Yes — Face-to-face meetings at Amazon office locations can be arranged. Premium tier sellers receive regular in-person business reviews; Plus and Base sellers can request face-to-face sessions based on availability.
11. I have more than one selling account. Can I work with the same Marketplace Consultant?
Each account must be enrolled separately. However, your Marketplace Consultant will work to coordinate strategy across your accounts where possible.
12. If I am not a brand owner, can SAS Pro help me?
Yes, SAS Pro helps both brand owners and resellers. Your Marketplace Consultant provides tailored support regardless of your business model.
Coverage & Billing
13. Does SAS Pro cover my UK and EU accounts?
Yes, your Marketplace Consultant provides support across the UK and all EU stores, helping you develop a coordinated Pan-European strategy across Stores including Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Poland.
14. How will I be charged if I sell in more than one Store?
If you have a unified account, your flat fee component will be charged once, regardless of how many EU/UK stores you sell on. If you have separate accounts for each store, you can choose which accounts we support and you will be charged separately for the chosen accounts.
Issue Resolution
15. What does issue resolution look like in practice?
While we are predominantly a Strategic service, if you face a listing suppression, account flag, fulfilment issue, or policy concern, your Marketplace Consultant acts as your internal advocate. They have direct access to Amazon’s internal teams and escalation paths to help get issues resolved efficiently.
Ready to grow with a dedicated Marketplace Consultant?
Join thousands of European sellers who trust SAS Pro to unlock their full potential on Amazon.
