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Reach Amazon Business customers who often buy more and return less
Amazon Business connects you with over 8 million customers worldwide, including large enterprises across the EU and UK, as well as universities, hospitals, schools, and public sector organisations.
£25 (excl. VAT) per month + selling fees
$35B
global annualised
Amazon Business sales
Amazon Business sales
75%
On average, B2B customers order 75% more units per order than B2C customers*
30%
On average, B2B customers make 30% fewer returns than B2C customers**
97
Our customers include 97 of Fortune 100 companies
What is Amazon Business?
Amazon Business gives you an opportunity to grow your sales with new business customers of all types and sizes, free of charge for registered selling partners.
Selection recommendations
To support you in defining what products to sell, we analyse and share with selling partners what products are highly demanded by business customers.
Business pricing & quantity discounts
Using Business pricing tools you can create and automate pricing strategy exclusive to business customers and incentivise them to purchase in bulk by offering tiered quantity discounts.
VAT Calculation Service: VAT-exclusive pricing and invoicing automation
Amazon helps you deliver compliant invoices as your business customers require. The VAT Calculation Service calculates the VAT included in your listing price to display VAT-exclusive prices on your offers to business customers. It will create and deliver VAT-invoices (or receipts for VAT-exempt Selling partners) automatically on your behalf. You will have access to detailed reports and build trust with customers due to an invoice guarantee for each transaction.
"We’ve been able to maximise our turnover through opening up the B2B aspect of our business. It’s been fantastic!"
Rob Judd
Director of Sales, Portus Digital
"We receive higher order volumes on Amazon Business when setting up quantity discounts."
Emma Haselip
Head of Marketplaces, Best4Systems
"Amazon Business has helped our business by giving us a wide range of new customers that wasn’t seen on the platform before."
Russell Payne
CEO, Oypla
Get started with Amazon Business
Step 1
Register as a Seller on Amazon
If you are already a registered Amazon seller with a professional selling plan - move to step 2 as you automatically also sell on Amazon Business.
Step 2
Add products to your catalogue
Either one by one or using bulk tools.
Step 3
Grow sales with specialised B2B features
You can automate invoicing using our free VAT Calculation Service, set business prices and quantity discounts to tailor your offers to business customers and expand your selection with high-in-demand product recommendations.
Congratulations! Now you're set up and we will notify you when customers place an order, so you can ship them and get paid.
Would you like more support from Amazon? - Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfillment networks in the world, letting Amazon do storing and shipping for your products. Learn more about Fulfilment by Amazon (FBA).
Would you like more support from Amazon? - Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfillment networks in the world, letting Amazon do storing and shipping for your products. Learn more about Fulfilment by Amazon (FBA).
Interested in parcel shipping?
Learn about what Amazon Shipping can do for you. Explore Amazon’s reliable parcel delivery service to ship your parcels straight to your customers. Start your journey today.
Frequently Asked Questions
How do I sell to business customers on Amazon?
When you sell on Amazon, your products can be purchased by both consumer and business customers through the same store. This means any seller may receive orders from business customers without needing a separate Amazon Business seller account.
Sellers on a Professional selling plan can also enable optional business-focused features in Seller Central, including Business Pricing, Quantity Discounts, and VAT invoicing tools, to help optimise offers for business buyers.
Sellers on a Professional selling plan can also enable optional business-focused features in Seller Central, including Business Pricing, Quantity Discounts, and VAT invoicing tools, to help optimise offers for business buyers.
What is Amazon Business?
Amazon Business is a B2B segment of Amazon, designed to cater business customers of all sizes — including small businesses, enterprises, schools, healthcare organisations, and public sector buyers.
B2B customers purchase through the same Amazon store as consumers (for example, amazon.co.uk), where they see B2B interface, and may benefit from features such as business pricing, Business Prime, multi-user accounts, and others.
B2B customers purchase through the same Amazon store as consumers (for example, amazon.co.uk), where they see B2B interface, and may benefit from features such as business pricing, Business Prime, multi-user accounts, and others.
Do I need a separate Amazon Business account to sell B2B?
No. There is no separate Amazon Business seller account required to sell to business customers.
As soon as you register as an Amazon seller, your offers can be purchased by both B2C and B2B customers. Professional sellers can also activate additional B2B tools and pricing features directly within Seller Central.
As soon as you register as an Amazon seller, your offers can be purchased by both B2C and B2B customers. Professional sellers can also activate additional B2B tools and pricing features directly within Seller Central.
What are the benefits of selling on Amazon Business?
Selling with Amazon Business you reach business customers with your same Amazon seller account. Business customers, on average, order higher quantities and make less returns.
You have access to the features that can help you grow B2B segment of your business:
-Automated Invoice generation
-Display of VAT-exclusive price to Business customers
-Business prices and quantity discounts
-B2B selection recommendations
-B2B Advertisement
-FBA and referral fee discounts on multi-unit business orders with at least 3% business discounts
You have access to the features that can help you grow B2B segment of your business:
-Automated Invoice generation
-Display of VAT-exclusive price to Business customers
-Business prices and quantity discounts
-B2B selection recommendations
-B2B Advertisement
-FBA and referral fee discounts on multi-unit business orders with at least 3% business discounts
How do I start selling on Amazon Business?
Create a Professional Amazon seller account - your offers are accessible to Amazon Business customers.
Access Seller Central and activate Amazon Business (B2B) features to help grow you B2B sales.
Access Seller Central and activate Amazon Business (B2B) features to help grow you B2B sales.
Can I still use other Amazon services when I start using Amazon Business tools?
Yes. You can still use any other Amazon services like Fulfillment by Amazon (FBA) or Amazon Ads when you start using Amazon Business tools. In fact, we recommend you explore all Amazon selling tools and programmes to help optimise your sales to both B2B and B2C customers.
Can I still sell to regular (consumer) customers?
Yes. You sell to both audiences simultaneously.
How do I fulfill orders from Amazon Business customers?
You have the same options for fulfilling B2B orders as you do for orders placed by regular (consumer) customers. You can fulfill orders directly, use Fulfillment by Amazon (FBA), or use both methods on a per-product basis.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfill orders from consumers.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfill orders from consumers.
Start selling today
Put your products in front of the millions of customers who search on Amazon every day
*Amazon Business data 2024–2025, Europe. Does not constitute a promise or guarantee of any kind and actual results may vary.
**Amazon Business data 2023–2024, Europe. Does not constitute a promise or guarantee of any kind and actual results may vary.
**Amazon Business data 2023–2024, Europe. Does not constitute a promise or guarantee of any kind and actual results may vary.
