Learn about Amazon Seller Central dashboards, tools, resources, and programmes, and understand access by seller type and brand status.
Edit your deposit and charging methods
Allocate a bank account for payments and charges for your account. You can do it, by going into Settings>Account Info>Payment Information.
Add your VAT information
You must provide us with up-to-date VAT information so that we can confirm who you are and where your business is located.
Manage invoicing and activate VAT Calculation Service (VCS)
VCS is a service free of cost that lets Amazon automatically generate invoices for your Amazon orders. Selling Partners who activated VAT Calculation Service experience on average a 50% uplift in B2B sales in the first month after enrolment.
Set up your returns settings
Edit your returns settings to adjust your return information for each store that you sell in.
3. Get to know and comply with EU regulations while you wait to be verified
Get to know VAT across Europe
VAT can be a complex topic for businesses who sell or are willing to sell products in Europe. Watch this video to learn the fundamental principles of VAT in Europe.
Manage your compliance
If you list products on Amazon's store, you must comply with all federal, state, provincial, territorial, and local laws and our policies applicable to those products and product listings.
Comply with EPR Regulations
EPR is an environmental policy principle that makes the producer responsible for the entire life cycle of the products. Check requirements, comply with them and provide Amazon proof of your compliance.
4. Register your brand
If you already have an active registered or pending trademark, you can start the enrollment process now. If you don't have a trademark, apply for one with the help of Amazon IP Accelerator.
You are ready to list your first product here’s a video on how to list your products
This video will share with you the fundamentals of using the 1x1 add a product process. And Introduce you to how to upload products in bulk to your account.
I’ve sold so far to over 25 countries and 39 U.S. states. That just wouldn’t be possible if I wasn’t selling on Amazon…
Kate ChestersArtist, Kate Chesters Art
How to achieve the Perfect Launch
Our data scientists have studied numerous sales results, looked at business strategies and crunched the numbers to create the ultimate way to succeed. Aptly named the Perfect Launch – this 6-step checklist will help you fly through your first 90 days as a seller on Amazon.
List, list, list
List your product in the first 90 days of your launch.
Enrol in FBA
Amazon takes care of storage, delivery to customers, customer service and returns handling. Your orders are filled and shipped even when you’re on vacation!
Spotlight your products with sponsored ads, deals and coupons
Show off your products with a Sponsored Products ad, deal or coupon. These are quick and easy to set up, and can help your customers find your products quickly.
Your free VAT Calculation Service
Get started with our free-of-cost tool, which will automatically generate your invoices when you receive orders.
Create a unique brand story, add enhanced images and videos, useful product demonstrations and more. By adding A+ content to your detail pages, you can help increase sales by an average of 5.6%!* It’s time to get creative.
*Amazon internal data, 2020
Automate your pricing
Business moves quickly and our free Automate Pricing tool can help you stay one step ahead. It helps you adjust prices quickly and automatically against your competition, which in turn helps your chance of becoming the Featured Offer.
Now you know what you need to get started!
Sign up today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe