Amazon Custom is a store on Amazon.co.uk where shoppers go to customize your products with their text, images, or logos—or from a list of options you provide. Custom products are cross-listed in our store as well as in your specified department.
Amazon Custom supports the three customization types shown below: text, image, and product configuration. If you are able to fulfill orders with these customization types, register today and start selling custom products with Amazon.
Text customization allows customers to add text to your products using color and font options you've specified within Seller Central. This option can be used for engraving, embroidery, printing, painting, and more.
Image customization enables customers to customize your product by uploading their own image. The customer may also add text to display on the image.
Product configuration or "list of options" enables you to create a series of drop-down options through Seller Central that customers can use to build their own product. This feature also enables you to charge an additional fee for select customization options.
How it works
Register to join
Register to get the Custom feature set applied to your Professional Selling partners account.
If you are an Individual selling partner, you will need to upgrade your account and become a Professional selling partner before registering for the feature set.
Enable your listings
Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customization.
Set up your experience
Using our listing tool within Seller Central, start configuring your customization experiences.
With your custom products now live, reach hundreds of millions of Amazon customers.
Can I use FBA (Fulfilment by Amazon) to fulfil my custom orders?
Due to the customization aspect of these products, all orders must be fulfilled by you, the selling partner. FBA is currently unavailable for customized products.
Do you support bulk feed uploads?
We currently only support feeds for text customization for one area and up to 5 lines. Image customization and product configuration are still a manual one-by-one upload.
Can I list in any category?
You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in media categories and cannot be used on personal computers, laptops, computer towers, tablets or on video consoles. For more information about the restrictions, please refer to the Prohibited selling partner activities and actions page.
What are the costs associated with using Amazon Custom?
Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon monthly subscription fees and selling fees will still apply while using Amazon Custom. For more information on fees, see the Selling on Amazon Fee Schedule.
How will shoppers discover my custom products?
Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.
Can I use Amazon Custom to personalize products for businesses with their logo?
Yes, our image customization feature is a great way for businesses to design a product with their logo.
How many different customizations am I able to offer the custom?
All customization types (text, image, and options) can be used simultaneously across one product listing. We currently offer 5 surfaces with 10 customizations per surface, and up to 100 options.
Where can I go to learn more about setting up the customization experience?
You can now reach millions of customers through your Seller Central account. Your registration gives you access to European and other international marketplaces. Your account configuration is set to sell across Europe. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our Build International Listings Tool. If you wish to change the countries/marketplaces, where you want your products to be listed and sold, please visit the listing settings page and update your preferences here (login required).
Please note that due the introduction of a customs border between the UK and the EU, as of January 1, 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centers in the UK and EU. Click here to learn more (login required).