EVENTS & WEBINARS

Learn more from our Amazon Webinars

These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want a deeper dive.
Learn more from our Amazon Webinars
    Watch on demand recordings in your own time, or
    Join a live upcoming session, where you can ask your questions live to our experts!
    *SellerCentral login required

Sell on Amazon

Upcoming webinars

Sell your brand in the Amazon store

Get Ready for peak season as a Brand Owner on Amazon

7th November 2023 12:00 PM BST
Are you a Brand Owner selling on Amazon and wondering how to prepare for peak season with Brand Owner tools and benefits? Join our webinar to learn all about Amazon Brand Registry, the application process and Brand Owner tools to be prepared for peak season. You know your brand and intellectual property the best, so simply enrol in Brand Registry and gear up for peak season
Prepare to Sell

Are you a new Selling Partner who has just registered on Amazon Marketplace? Join us and learn the first steps to configure your new account

8th November 2023 12:00 PM BST
Are you a new Selling Partner on Amazon Marketplace? Willing to learn with one of our
specialists the most important things you need to do for your account configuration?
Do not miss the opportunity of joining our specialists and get the most important things
to have a successful selling journey since your Day 1 at Amazon. Part of this exciting webinar
will be how you can successfully launch your account.
Learn about topics, such as:
- First steps for Account Configuration                          -Individual vs Professional Selling   
-Listings/Gating/Pricing                   
-Brand Registry
-Shipping Programs and more!

Furthermore we will host a live Q&A session at the end of the webinar, to answer as many open questions as possible.
Are you ready start your growth journey on Amazon?
Discover other additional programs

Learn about the Climate Pledge Friendly Program

9th November 2023 11:00 AM BST
Join our exclusive webinar to learn and seek guidance on how to be more sustainable on Amazon with CPF. Climate Pledge Friendly (CPF) is a strategic program for Amazon and growing quickly and a great way to try and become more sustainable.
 
Agenda:
- Introduction
- Climate pledge friendly program
- How to qualify for the CPF program
- Circular Economy
- Q&A
Fulfill customer orders directly (MFN)

Are you interested in growing your business with Amazon? Learn how to do so by setting accurate delivery promises and managing returns!

14th November 2023 11:00 AM BST
Are you wondering how you can successfully grow your business with Amazon? Join us in this exciting webinar where we will walk you through the optimization of delivery promises and returns. Accurate delivery promises are a key driver of customer experience and an important step further in building your business with Amazon, together with returns management. In this session, our experts will teach you how to optimize customer experience to help you achieve your milestones online. Plus, this is a free webinar!
List Products

Learn best tips on how to successfully list your products at Amazon Stores!

16th November 2023 12:00 PM BST
Join our specialists in this live session and learn the best tips to ensure that your new/existing listings have the highest quality possible. High quality listings that have complete and accurate information make it easier for your customers to discover, evaluate and purchase your products. Throughout this webinar you will find out how to optimize your listings imagery, descriptions and discoverability. Do not miss the opportunity to join our experts and discover as well some new tools such as the Product Opportunity Explorer that will help you generate new product ideas by better understanding your customer’s demand. Are you ready to rock it? JOIN US!
Sell your brand in the Amazon store

Learn how to protect and enhance your brand at the Amazon Store

21st November 2023 11:00 AM BST
We offer an exclusive set of brand benefit tools designed specifically for selling partners who are brand owners that have registered their brand with Amazon Brand Registry. These tools can help to protect your brand, connect to customers and inform your strategy. Join our webinar to learn all about our different brand benefit tools to build and protect your brand on Amazon.
Prepare to Sell

Are you a new Selling Partner who has just registered on Amazon Marketplace? Join us and learn the first steps to configure your new account

23rd November 2023 11:00 AM BST
Are you a new Selling Partner on Amazon Marketplace? Willing to learn with one of our
specialists the most important things you need to do for your account configuration?

Do not miss the opportunity of joining our specialists and get the most important things
to have a successful selling journey since your Day 1 at Amazon. Part of this exciting webinar
will be how you can successfully launch your account.

Learn about topics, such as:

- First steps for Account Configuration                        -Individual vs Professional Selling   
-Listings/Gating/Pricing                   
-Brand Registry
-Shipping Programs and more!

Furthermore we will host a live Q&A session at the end of the webinar, to answer as many open questions as possible.

Are you ready start your growth journey on Amazon?
Send products to Amazon for fulfillment (FBA)

Pan-European FBA through Call-Off Stock (COS)

28th November 2023 11:00 AM BST
We have simplified the process for you to start using Pan-European FBA through the launch of Call-Off Stock (COS). As you now are only required to have a single VAT registration number in either Germany, France, Italy or Spain to enable additional local storage for eligible ASINs in any of these countries*.
Through an EU-wide legislative simplification, Amazon is now able to place your inventory in other countries (while you retain ownership of the inventory) and at the moment of order Amazon purchases the unit and re-sells it to the customer.
Send products to Amazon for fulfillment (FBA)

Save time and help grow your business with Amazon FBA!

29th November 2023 11:00 AM BST
Did you know that Selling Partners, on average, have seen a sales uplift of 35% when moving their products to FBA in the UK? FBA can help you scale your business and reach more customers, as we pick, pack, ship, and provide customer service for you and your customers.
Join our exclusive webinar to discover everything you need to know about getting started with Amazon FBA. Our expert speakers will guide you through the process of preparing your products for shipment and tracking them on their way to our fulfilment centers. Plus, we'll share insider tips and tricks to help you get the most out of your FBA experience. Don't miss out on this valuable opportunity and register for our webinar today to start growing your Amazon business with FBA

Past webinars

Title
Selling Heavy and Bulky Items
Description
Target Group: Intermediate
Duration: 45 minutes
  • Best practices when selling heavy and large products on
  • How Amazon’s Heavy and Large
  • How to enroll ASINs
  • Live questions and answers
Prepare for 2020 by Expanding Outside Europe
Target Group: Intermediate
Duration: 60 minutes
  • Opportunities for Selling Partners beyond Europe
  • Getting started with FBA on Amazon.ae
  • Utilising Advertising tools on Australian marketplace
  • What are the best practices and tips you should know?
  • Live questions and answers
Amazon Marketplace: Free Brand Owner Tools
Target Group: All, Brand Owners
Duration: 60 minutes
  • What is Brand Registry and how do I apply It?
  • Enhanced Content, recent updates and top tips
  • Using customer insights to drive sales with Brand Analytics
  • Amazon Stores and Sponsored Brands
  • Live questions and answers

Fulfilment by Amazon

Past webinars

Title
Getting started with FBA
Description
Target Group: Intermediate
Duration: 60 minutes
  • The benefits of FBA
  • How FBA can change the way you operate your business
  • Walkthrough guide on how to create FBA listings and your first FBA shipment
  • Live questions and answers
FBA Operations: 5 Golden Rules for Successful Inbound
Target Group: Advanced
Duration: 60 minutes
  • The size of the opportunity
  • The different options available
  • Best practices when starting to list outside your home marketplace
  • Live questions and answers
FBA Small and Light
Target Group: Beginner
Duration: 45 minutes
  • The benefits of the Prime badge
  • Eligible selection
  • The rate card comparison for standard FBA and the Small and Light programme
  • Live questions and answers
How To Create FBA Offers & Shipments
Target Group: Beginner
Duration: 60 minutes
  • Why is the Prime badge important for my business?
  • How can you get the Prime badge through FBA?
  • How to create FBA Listings and your first FBA Shipment?
  • What are the best practices and tips you should know?
  • Live questions and answers
How to Get FBA Monthly Storage and Removal Fee Promotions
Target Group: Intermediate
Duration: 60 minutes
  • What is the promotion?
  • How do I enroll into the promotion?
  • How do I check my ASINs eligibility for the promotion?
  • What are the best practices and tips you should know?
  • Live questions and answers
Go Small and Save Big with FBA Small and Light
Target Group: All
Duration: 60 minutes
  • How to identify eligible selection for Small and Light?
  • The rate card comparison for standard FBA and the Small and Light ASINs?
  • How to get set up quickly and easily with Small and Light?
  • What are the best practices and tips you should know?
  • Live questions and answers
FBA: Get Ready for Holiday Season!
Target Group: All
Duration: 60 minutes
  • As an FBA Selling Partner, how can I prepare for Q4?
  • Tips and tricks to run an effective FBA business?
  • What other tools and services can I use to grow my business?
  • Live questions and answers

Seller Fulfilled Prime

Past webinars

Title
Introduction to Seller Fulfilment
Description
Target Group: Beginner
Duration: 45 minutes
  • The benefits of Seller Fulfilled Prime
  • The onboarding process and available carriers
  • How you can prepare your business for Seller Fulfilled Prime
  • Live questions and answers
Seller Fulfilled Prime: How to Supercharge Your Sales with the Prime Badge
Target Group: Intermediate
Duration: 60 minutes
  • The benefits of Seller Fulfilled Prime
  • The onboarding process and available carriers
  • How you can prepare your business for Seller Fulfilled Prime
  • Live questions and answers

Upcoming webinars

Dates: Multiple dates

Get started with sponsored ads

Level: Beginner
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn to grow your business and maximize sales with Amazon sponsored ads
  • Live demo on how to create your first campaign
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to bids and budgets

Level: Beginner
Group:
For all sellers and vendors
  • Learn the basics on budget and bidding features
  • Live demo on how to set and adjust campaign budgets and bids
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to keywords and sponsored ads

Level: Beginner
Group: For all sellers and vendors
  • Learn more about the role keywords play in the success of your manual campaigns
  • Choose the right keywords based on your advertising goals
  • Live Q&A session with advertising specialists

Date: Multiple dates

Getting started with Sponsored Display

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to engage the right audiences and achieve your goals with Sponsored Display
  • Live demo on how to create your first campaign
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to campaign targeting methods

Level: Beginner
Group: For all sellers and vendors
  • Explore different targeting methods: automatic and manual, keyword and product
  • Learn how and when to choose each targeting method to maximize campaign performance
  • Live Q&A session with advertising specialists

Date: Multiple dates

Create and launch your Store on Amazon

Level: Beginner
Group: For vendors and sellers enrolled in Amazon Brand Registry
Stores: basics and best practices
  • Learn how to create a free, multi-page Store to promote your story and selection
  • Live demo on how to create a Store step by step
  • Live Q&A session with advertising specialists

Date: Multiple dates

Introduction to bids and budgets

Level: Beginner
Group:
For all sellers and vendors
  • Learn the basics on budget and bidding features
  • Live demo on how to set and adjust campaign budgets and bids
  • Live Q&A session with advertising specialists

Date: Multiple dates

Next steps for success with sponsored ads

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to promote your selection and deals, reach new-to-brand customers, and grow brand recognition at scale
  • Live demo on how to set up your manual campaign
  • Live Q&A session with advertising specialists

Date: Multiple dates

Tips for optimising your budget and bids

Level: Intermediate
Group: For all sellers and vendors
  • Learn how to leverage budget and bidding strategies
  • Scenario-based guidance
  • Live Q&A session with advertising specialists

Date: Multiple dates

Tips for optimising your keywords strategy

Level: Intermediate
Group: For all sellers and vendors
  • Learn how to identify your top-performing keywords
  • Learn how to refine your keyword and match types strategy
  • Live Q&A session with advertising specialists

Date: Multiple dates

Learn how to create and optimise your Sponsored Brands campaigns and Stores

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to help maximize sales and awareness
  • Live demo on how to create your first Sponsored Brands campaign, linking it to your Store
  • Live Q&A session with advertising specialists

Date: Multiple dates

How to optimise your Store to captivate shoppers

Level: Advanced
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to promote your story and selection with Store
  • Learn how to measure traffic and sales with Store insights
  • Live Q&A session with advertising specialists

Dates: Multiple dates

Know your campaign tools: Spotlight on Sponsored Products reporting

Level: Advanced
Group: For all sellers and vendors
  • Learn how to measure the impact of your Sponsored Products campaigns
  • Learn how to use your advertising reports to understand and optimize your performance
  • Live Q&A session with advertising specialists

Dates: Multiple dates

Know your campaign tools: Spotlight on Sponsored Brands reporting

Level: Advanced
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to measure the impact of your Sponsored Brands campaigns
  • Learn how to use your advertising reports to understand and optimize your performance
  • Live Q&A session with advertising specialists

Date: Multiple dates

Live chat with our advertising specialists

Level: All
Group: For all sellers and vendors
  • Join us for hands-on live support
  • Come with questions for our advertising specialists
  • Gain tips to optimize your campaigns

Date: Multiple dates

Strong foundation, strong ads: get ready for advertising

Level: All
Group: For all sellers and vendors
  • Learn how to prepare for advertising and enhance your current performance
  • Learn more about advertising eligibility criteria and key retail matters to consider when creating sponsored ads campaigns
  • Live Q&A session with advertising specialists

Date: Multiple dates

Building your brand identity with Amazon Advertising

Level: Beginner
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to strategically build your brand on Amazon utilizing our advertising solutions and marketing tools
  • Learn how to measure the impact of your branding to better optimize your creative ad campaigns
  • Live Q&A session with advertising specialists

Date: Multiple dates

Understanding campaign organizations

Level: Intermediate
Group: For all sellers and vendors
  • We’ll go over the different levels of campaign management
  • In-depth look at portfolios and ad groups
  • Live Q&A session with advertising specialists

Date: Multiple dates

Grow global: Tips for advertising in more marketplaces

Level: Intermediate
Group: For all sellers and vendors
  • Build your international business and brand around the world
  • Learn how to run sponsored ads campaigns in your eligible marketplaces
  • Live Q&A session with advertising specialists

Date: Multiple dates

Tips for optimising and expanding your targeting strategy

Level: Intermediate
Group: For all sellers and vendors
  • Learn how to analyse and optimise your targeting strategy to meet your business goals
  • Expand your reach through different targeting methods
  • Live Q&A session with advertising specialists

Date: Multiple dates

Amplify your reach with Sponsored Brands

Level: Intermediate
Group: For vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to help maximize sales and awareness
  • Live demo on how to create your first Sponsored Brands campaign, linking it to your Store
  • Live Q&A session with advertising specialists

Date: Multiple dates

Stand out in shopping results with Sponsored Brands video

Level: Advanced
Group: For all sellers and vendors enrolled in Amazon Brand Registry
  • Find out tips to help launch your first ad
  • We’ll show you how to create a short, impactful video
  • Live Q&A session with advertising specialists

Date: Multiple dates

An in-depth look at bulk operations

Level: Advanced
Group: For all sellers and vendors
  • Learn how to create and edit multiple sponsored ads campaigns at once
  • We’ll explore how to fill out bulk spreadsheet, understand your data, and troubleshoot issues
  • Live Q&A session with advertising specialists

Date: Multiple dates

Live advertising support: Chat with our advertising specialists

Level: All
Group: For all sellers and vendors
  • Join us for hands-on live support
  • Come with questions for our advertising specialists
  • Gain tips to optimize your campaigns

Amazon Business

Past webinars

Title
Introduction to Amazon Business
Description
Target Group: Beginner
Duration: 45 minutes
  • The Amazon Business customer
  • VAT Calculation
  • How to get started
  • Live questions and answers
Maximising your B2B sales with Business Pricing and Quantity Discounts
Target Group: All
Duration: 60 minutes
  • Pricing tools on Amazon Business
  • How to use Quantity Discounts
  • B2B Selection recommendations
  • What are the best practices and tips you should know?
  • Live questions and answers
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