Get over £42K in potential incentives when you start selling with Amazon. Learn howGet over £42K in potential incentives when you start selling with Amazon. Learn howOn this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
PRICING
Grow your business, cost-effectively
The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
£25 (excl. VAT) per month + selling fees
Selling plan
The Individual plan costs £0.75 per unit sold, and the Professional plan costs £25 (excl. VAT) per month no matter how many units you sell.
Referral fees
Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.
Fulfilment fees
The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).
Other costs
Some selling partners may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
Revenue calculator
Estimate your Amazon revenue
Provide your product details and fulfillment costs and see real-time cost comparisons between different fulfillment methods.
New Seller Incentives
Get started with over £42,000 in incentives
Get up to 10% back on branded sales
We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
£160 credit for Amazon Vine
New Seller Guide
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers.
Sellers who adopt services in the New Seller Guide can take advantage of over £42,000 in New Seller Incentives.
Sellers who adopt services in the New Seller Guide can take advantage of over £42,000 in New Seller Incentives.
Advertise, fulfill, and grow with confidence
You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
£80 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or £160 credit towards fulfilment costs when you use Amazon Global Logistics
If you use FBA, free storage and customer return for eligible ASINs with auto-enrolment in the FBA New Selection programme
Exemption for storage utilization surcharge for 1 year after FBA inventory received date and low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
£40 credit to create Sponsored Products ads
£40 credit to create Amazon Vouchers
Over £42,000 in incentives
Amazon selling programme
Your incentive
How to get
Fulfilment by Amazon (FBA) incentives
£80 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date, if unused. Learn more.
£160 credits for fulfilment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations, and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Exemption from low inventory cost coverage fee (PANEU)
Professional sellers who are new to Pan-EU will be exempted from low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date. Learn more.
Exemption from storage utilization surcharges
Send eligible products into the Amazon fulfilment network. Exemption expires after 1 year after the first FBA inventory-received date. Learn more.
Advertising benefits
£40 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
£40 credit
Create a Voucher for an eligible product within 90 days of listing. Credit expires after 1 year from when you create the first voucher. Learn more.
Getting paid and paying fees
When you set up a selling partner account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS
Selling plans
Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.
Individual
Professional
£
0.75
(excl. VAT) / item sold
+ additional selling fee
£
25
(excl. VAT) / month
+ additional selling fees
Overview
This plan might be right for you if...
• You sell fewer than 35 items a month
• You sell more than 35 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories
Selling plan features
Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Amazon jargon:
Referral fees
For every item sold, selling partners pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES
Category Referral Fees
Selling partners pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.
Referral Fee Schedule
Fee categories
Referral fee
Per-item minimum referral fee
* For more details on the different types of categories or products within Beauty, Health, and Personal Care, go to Personal care appliances product types.
FEES
Fulfilment Fees
Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.
Pay only for the services you use
Our flexible rate structure makes it easy to be more competitive.
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Fulfilment fee
A flat fee per unit, based on the product type, dimension and weight
Storage fee
Charged per cubic foot per month
Downloadable rate cards
You can find more details about FBA and a full set of our fees in the following languages:
FBA storage fees *
Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.
Month
Clothing, Shoes, Eyewear and Handbags (standard size)
Dangerous Goods - Hazmat (standard size)
All other categories (standard size)
Dangerous Goods - Hazmat (Oversize)
All other categories (Oversize)
January - September
£0.56 per cubic foot per month
£0.74 per cubic foot per month
£0.76 per cubic foot per month
£0.64 per cubic foot per month
£0.50 per cubic foot per month
October - December
£0.75 per cubic foot per month
£1.18 per cubic foot per month
£1.37 per cubic foot per month
£1.01 per cubic foot per month
£0.79 per cubic foot per month
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres.
In addition to the monthly storage fees, you might be subject to a storage utilisation surcharge if you meet certain criteria and if your storage utilisation ratio is above 22 weeks. The latter is calculated as the ratio of your average daily inventory volume stored in cubic feet divided by the average daily shipped volume in cubic feet over the trailing 13 weeks.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 241 days (aged inventory surcharge).
When you fulfil orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Selling partners with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift wrapping charges.
Selling partners with the Individual plan use Amazon’s set shipping rates for all products. Individual selling partners have to ship orders at the set rates even if the shipping credit is less than total shipping costs, so it’s important to price items in a way that makes sure you'll earn a profit.
Shipping credits for books, music, videos, and DVDs
Amazon charges customers the following shipping rates for books, music, video, and DVD products. Selling partners receive the same amount in the form of a shipping credit. This applies to selling partners in the Professional and Individual selling plans.
Shipping Method
Books*
Music
Videos
DVDs
Domestic Standard
£2.80
£1.26
£2.80
£1.26
Domestic Expedited
£8.98
£8.98
£8.98
£8.98
International EU
£4.02
£1.82
£4.02
£1.82
International US & Canada **
£6.94
£4.94
£4.94
£4.94
International Other Countries
£7.00
£3.58
£5.94
£3.58
* Includes audio books
** Including US protectorates
Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.
** Including US protectorates
Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.
Shipping credits for all other categories (individual plan)
Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Selling partners receive the same amount in the form of a shipping credit.
This applies to selling partners with the Individual plan, but selling partners with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.
This applies to selling partners with the Individual plan, but selling partners with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.
Shipping method
Video Games
Software
All other categories
Domestic Standard
£1.99
£3.23
£4.00 + £0.50/kg *
Domestic Expedited
--
--
--
International EU
£3.94
£3.94
--
International US & Canada **
--
--
--
International Other Countries
--
--
--
* Including US protectorates
** Refers to the weight of the item, excluding the selling partner's packaging
Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.
** Refers to the weight of the item, excluding the selling partner's packaging
Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.
Estimate your FBA fees
Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.
For examples, go to Fulfiment by Amazon and Seller Central
Planning to sell across Europe? Pan-European FBA and FBA European solutions enable thousands of businesses to reach millions of Prime customers all across Europe, faster and more cost-effectively.
Other costs
When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales
Additional selling fees
Inventory fees
If you store inventory in an Amazon fulfilment centre—available to selling partners who use FBA or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees, overage fees, and removal order fees.
High-volume listing fees
The High Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of £5.00 or 20% of the applicable referral fee.
For example, if you refund a customer the GBP 10.00 total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be £0.30 (£10.00 x 15% referral fee = £1.50).
For example, if you refund a customer the GBP 10.00 total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be £0.30 (£10.00 x 15% referral fee = £1.50).
Optional programmes
Advertising
Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Speciality FBA programmes like Low-Price FBA, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and FBA New Selection programme help you remain competitive and you only pay for the services you use.
Amazon Lending
With Amazon Lending, prequalified Amazon sellers can select from flexible loan amounts and terms, and apply online with a few clicks. No origination or application fees.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for eCommerce.
How are Amazon FBA fees calculated?
FBA fees or fulfilment fees are calculated per item depending on its category, size and weight, and the channel on which the item is being sold. These cover the costs of storing your items in Amazon fulfilment centres, picking, packaging and shipping them once they are bought, and providing customer care.
These fees are charged per calendar month for all items stored in Amazon fulfilment centres. Based on the fulfilment channel used, you can get a preview of your revenue estimates (both total sales proceeds as well as per-unit sold estimates) using the FBA revenue calculator for specific items listed on Amazon.
These fees are charged per calendar month for all items stored in Amazon fulfilment centres. Based on the fulfilment channel used, you can get a preview of your revenue estimates (both total sales proceeds as well as per-unit sold estimates) using the FBA revenue calculator for specific items listed on Amazon.
What is the Amazon FBA Calculator?
The FBA calculator is a preview tool that you can use to check and compare the estimated revenue for all the available fulfilment options for the products you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can enter your total expected sales volumes to estimate your total proceeds, check per-unit sold estimates, and also compare the fees and profitability between different fulfilment methods.
What is the difference between Amazon Seller fees and FBA fees?
Amazon fees refers to the total charges all sellers have to pay in order to have products listed and sold on the Amazon website. This includes the referral fee, which is a percentage of the total price of your product excluding any taxes. It is charged for each item sold and varies by category.
Then, based on your selling plan, you may incur a per-item fee or a monthly fee. For example, the Professional Selling Plan requires a monthly subscription fee that also affords the user a range of benefits.
Apart from this, certain sellers may also need to pay additional fees either for premium services or marketing or for other reasons. You can refer to this page for more comprehensive information.
FBA (Fulfilment By Amazon) Fees, on the other hand, are only charged for products that you have listed under this particular service. It is charged per unit based on the item's category, size and weight, and covers the cost to store, pick, pack and ship your products using FBA. If you have opted for this, these fees will be charged along with the other Amazon fees mentioned above.
Then, based on your selling plan, you may incur a per-item fee or a monthly fee. For example, the Professional Selling Plan requires a monthly subscription fee that also affords the user a range of benefits.
Apart from this, certain sellers may also need to pay additional fees either for premium services or marketing or for other reasons. You can refer to this page for more comprehensive information.
FBA (Fulfilment By Amazon) Fees, on the other hand, are only charged for products that you have listed under this particular service. It is charged per unit based on the item's category, size and weight, and covers the cost to store, pick, pack and ship your products using FBA. If you have opted for this, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for storage of products?
Sellers have to pay a monthly inventory storage charge (storage fees), for the space occupied by all items stored in Amazon Fulfilment centres. This is calculated based on the daily average volume of the inventory, which is measured in cubic feet in the UK, and cubic metres in Europe.
The fee per cubic foot/metre varies based on the calendar month - it is lower from January to September, and a slightly higher amount is charged for the year-end, high-traffic months from October to December. The exact amount also depends on the category your product falls in, as well as its dimensions (size).
There is a separate fee structure for the storage of items that are classified as hazmat or dangerous goods.
The fee per cubic foot/metre varies based on the calendar month - it is lower from January to September, and a slightly higher amount is charged for the year-end, high-traffic months from October to December. The exact amount also depends on the category your product falls in, as well as its dimensions (size).
There is a separate fee structure for the storage of items that are classified as hazmat or dangerous goods.
What pricing plans does Amazon offer for sellers?
Amazon provides two pricing plans for sellers: the Individual and the Professional plans.
The Individual plan charges £0.75 (excluding VAT) per unit sold, while the Professional plan costs £25 (excluding VAT) per month, regardless of the number of units sold. Please note that additional fees may apply, including shipping, gift-wrapping, or a minimum fee, depending on which is greater. Referral fees are separate from the selling plan fees.
The Individual plan charges £0.75 (excluding VAT) per unit sold, while the Professional plan costs £25 (excluding VAT) per month, regardless of the number of units sold. Please note that additional fees may apply, including shipping, gift-wrapping, or a minimum fee, depending on which is greater. Referral fees are separate from the selling plan fees.
Do Amazon Seller pricing plans include a monthly fee option?
Yes, Amazon Seller pricing plans include a monthly fee option. The Professional plan costs £25 (excluding VAT) per month, no matter how many units you sell. This plan offers more features and flexibility compared to the Individual plan.
What is the referral fee, and how is it determined for Amazon sellers?
A referral fee is a commission that Amazon charges sellers for each product sold through its website. This fee is a percentage of the total sales price, which includes the item price and any additional charges, such as shipping or gift wrapping, paid by the buyer. The referral fee varies depending on the product category and also include a per-item minimum fee.
You can see more details here.
You can see more details here.
What is a closing fee, and in what situations does it apply to Amazon sellers?
A closing fee on Amazon refers to a fixed fee charged on certain types of product sales, typically in addition to other selling fees like the referral fee. This fee is most commonly applied to media items such as books, DVDs, music, and video games.
Just have a few items to sell?
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Start selling today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
£25 (excl. VAT) per month + selling fees
