PERFECT LAUNCH PLAYBOOK AND NEW BRAND BONUS

Sell more with Amazon

Get started with Perfect Launch and over £40,000 in potential benefits
£25 (excl. VAT) per month + selling fees
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Perfect launch for Amazon Seller

What is Perfect Launch?

Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfilment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Advertising—within those first 90 days as Perfect Launch. Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.

Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your offers
Create Sponsored Products ad campaigns, Vouchers, and/or Deals
Brand Registry

Register your brand to be eligible for the New Brand Bonus

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enroled in Brand Registry1
Eligible new sellers who enrol in Brand Registry can get 5% new brand bonus on up to £800,000 in branded sales (up to £40,000 in bonuses), free Vine enrolment for one product to kickstart product reviews (£160 value), and up to 2,000 free Transparency codes to proactively protect your products against counterfeits (£80 value).
A+ Content

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfilment by Amazon

Give customers the Prime experience

With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible offers fulfilled using FBA carry the Prime badge because of the Amazon promise of fast delivery and trusted customer service.
Selling Partners, on average, have seen a sales uplift of 35%* when moving their products to FBA in the UK, as a result of faster delivery that customers love.3
Eligible new sellers who start today can receive £80 off inbound FBA shipping using the Amazon Partnered Carrier program (£160 for sellers outside the UK using Amazon Global Logistics). FBA New Selection Program offers free storage, free removals, and free return processing for a limited time on eligible ASINs. In addition, get monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for brand owners who complete Brand Registry (conditions apply).
3 This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
Automated pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Advertising

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer vouchers to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new sellers can get £160 credit toward Sponsored Products ads (FBA sellers only), along with £40 credit for Amazon Vouchers to offer customers sales promotions.
5Amazon internal data, WW, 2019
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New Seller Incentives
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We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first £800,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.

Get started today with these incentives for new sellers:
  • Get 5% back on your first £800,000 in branded sales
  • Take £80 off inbound FBA shipping using the Amazon Partnered Carrier program
  • Out-of-country sellers take £160 off fulfilment fees using Amazon Global Logistics
  • Get 90 days free storage for 50 units plus 180 days free removals with Fulfilment by Amazon
  • Get £160 credit for Sponsored Products CPC ads—bids are up to you
  • Receive up to 2000 free Transparency codes (£80 value)
  • Enrol one product in Vine for free for up to 30 trusted reviews (£160 value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
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Over £40000 in potential benefits

Amazon selling program

Your incentive

How to get

Brand Registry benefits
5% new brand bonus on for your first £800,000 in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN. Learn more.
£160 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and enrol a product in Vine.
£80 credit
Complete Amazon Brand Registry with a registered trademark, be identified as a brand owner no later than six months after listing your first buyable ASIN, and enrol in Transparency.
Fulfilment by Amazon benefits
90 days free storage on 50 units (or 30 oversize units)

Apparel/Shoes: 120 days free storage on 100 units
5% rebate on sales of branded ASINs for brand-registered sellers
Send inventory to an Amazon fulfilment center within 12 months of listing your first buyable ASIN for auto-enrolment in FBA New Selection.





Complete Brand Registry if you are a brand owner. The rebate will be applied to fulfilment fees and will qualify for up to 50 units of standard-size items/30 units of oversize items for 90 days and up to 100 units of clothing and shoes items for 120 days.
£80 off inbound shipping
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
£160 off fulfilment fees
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
Advertising benefits
£160 credit
Send inventory to an Amazon fulfilment center within 12 months of listing your first buyable ASIN. Launch a Sponsored Products campaign for an FBA ASIN for the first £80 in credits. Advertise an FBA ASIN for at least 30 days for the second.
£40 credit
Create a coupon within 12 months of listing your first ASIN.
Amazon Seller app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more—all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
man on his phone using the Amazon Seller app
Just have a few items to sell?
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