Reach more customers
24/7 on Amazon

When you sell on Amazon, your products are potentially visible to customers worldwide - and it's open 24/7. Selling on Amazon can help you grow your business faster.

How can Amazon help your brand flourish online?

To help you on your selling journey, we have worked hard to ensure your brand has the tools and incentives to sell on Amazon safely and successfully.

Stay brand safe with Amazon Brand Registry

Amazon Brand Registry unlocks a suite of tools designed to help you protect and build your brand, creating a better experience for customers.

If you already have an active registered or pending trademark, you can start the enrollment process now.
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New Seller Incentives

Get over £42k in
potential benefits

√ Enrol in Amazon Brand Registry to take advantage of a 10% bonus on your first £40,000 in eligible branded sales, followed by 5% through your first year until you reach £800,000.

√ Plus, get a range of other great benefits as credits to try cost-per-click (CPC) advertising, offer promotions to customer and kickstart your product reviews, as well as discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.
The New Seller Incentives are subject to the applicable Terms and conditions. Visit Seller Central for more details.

Why should I start selling with Amazon?

We understand that making the decision to sell on Amazon is an important one for your business. Selling on Amazon will give you a range of benefits, here are some of the best ones
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Reach more
Millions of customers worldwide shop on Amazon.
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with tools
Benefit from our range of useful tools to help you protect and build your brand.
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For all
Whether you’re selling B2C or B2B, your customers are already on Amazon.
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Get more
Sellers get flexibility when it comes to deciding what products they sell, how and where.
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A trusted
Amazon is a brand that customers already know and trust, which can benefit businesses of all sizes.
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Take advantage of hassle-free shipping and customer service through Fulfilment by Amazon.
Estimate your revenue for your brand's products
Enter your product details and fulfilment costs to see real-time comparisons between different fulfilment methods.
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Make shipping and fulfilment a breeze
Use our Fulfilment by Amazon (FBA) programme and we’ll take care of shipping, storage and customer service so you can focus on your brand.
Make it easier to sell across Europe
Let Amazon deal with customer service and returns
Is FBA right for your products?
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Want to sort out your own shipping?
Selling Partners have seen an average of 35%* sales uplift when moving their products to FBA in the UK, thanks to faster delivery that customers love.
*This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category

What's the cost?

The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy and more. You can read about each plan below:
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Selling plan

Choose the individual plan and you’ll pay £0.75 per unit sold. Choose the Professional plan and you’ll pay £25 (excl. VAT) per month, no matter how many units you sell.
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Referral fees

You’ll pay a referral fee for each item you sell. The amount depends on the product category, but most referral fees are between 8% and 15%.
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Fulfilment fees

You’ll pay a referral fee for each item you sell. The amount depends on the product category, but most referral fees are between 8% and 15%.
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Other costs

Some selling partners may charge additional fees (like long-term storage fees) or ask you to pay for optional programmes like advertising or premium account services.

Manage your business on the go

The free Amazon Seller app is packed with features that help you manage your account and grow sales wherever you are. So that you can take care of business while on the go or away from your desk.
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Download from the App Store
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Save time quickly
and easily
Save time with quick and easy access to sales, listings, and other store features
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Inventory and
Product prices
Manage inventory and product prices remotely
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Improve store performance by keeping up with customer reviews and requests
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Get instant notifications so you can resolve issues

We've created more resources to help you thrive

If you are looking to learn more about VAT, compliance or launching new products we've created some resources for you to use below:
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Growing innovative startups

Are your brand’s products unique, innovative or sustainable? You could be eligible for premium tools and support from Amazon Launchpad.
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All you need to know about VAT

Build your understanding of the European VAT landscape, find information about regulation and discover how to ensure VAT compliance.
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Learn how to stay compliant

Simplify compliance with our comprehensive list of solutions, so you can focus your time and effort on growing your business.

Start selling today

Now you know about the benefits of becoming an Amazon Selling Partner you can learn how to get started by clicking the button below.
Ready to sign up?
£25 (excl. VAT) per month + selling fees
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© 2024 Amazon.com, Inc. or its affiliates.
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