The verification process usually takes up to ten days, however it may take longer in some situations based on the complexity of the account. In the meantime, you can set up your account and get used to our tools on Seller Central.
What to do while you wait
Get to know the basics
List products on Amazon
Learn how to list your products on Amazon so you can start selling to customers.
Configure your Seller Central account
Find out how to update your Seller Central account and personalise settings to suit your needs.
Get the Amazon Seller app
Learn how to manage your Amazon Seller Central account on the go with the Amazon Seller
We want our customers to enjoy a trustworthy shopping experience on Amazon, so they can shop with confidence. That’s why we designed a swift and secure way to verify the identity of our sellers — enabling business owners to set up a seller account in minutes.
Product Opportunity Explorer* is a tool to explore customer demand for new product ideas and allows to you to understand Amazon customer search and purchasing behaviors to evaluate if there is unmet customer demand and an opportunity for you to meet that demand through new products.
Access the Product Opportunity Explorer or go to Product Opportunity Explorer in your seller central account by navigating through Menu → Growth → Product Opportunity Explorer.
For Amazon Sellers, the first 90 days are especially important when it comes to launching and establishing their business. Perfect Launch is our program to help you optimise in the first three months and accelerate your success for the long term. Find out more