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Launch your brand on Amazon

Register your trademark, promote your brand and create a safe and trusted experience for customers on Amazon.
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£25 (excl. VAT) per month + selling fees
Build an online store

Build an online store featuring your brand

Amazon is a popular store—which makes it a great opportunity for online sellers. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers, build their brands, and grow their business.
Learn how to build your store with Amazon

Amazon can help brands of all types and sizes build, grow, and protect their business

Brand Registry gives you greater influence and control over your brand’s product listings on Amazon and enables you to promote and grow your brand on Amazon with enhanced brand content (A+), sponsored brands, brand analytics and dedicated Amazon stores.
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A+ content
A+ content
A+ content enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively.
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Stores
Stores
Stores is a free, self-service, branded destination on Amazon where advertisers can help shoppers discover your product portfolio and related products on Amazon.
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Statistics
Brand Analytics
Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing activities.
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Sponsored Brands
Sponsored Brands
Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads.
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Transparency
Transparency
Transparency is a tracing service that helps brand owners protect their brand against counterfeits. By allowing brands to associate each unit they manufacture with a unique code, it offers a proactive solution to prevent counterfeit infringement that might be compromising your brand, sales and your customers' shopping experience.
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Amazon Launchpad

Amazon Launchpad supports brands with innovative products to improve their discoverability and help grow their sales, with access to customer engagement tools, merchandising, and strategic support.
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Amazon Launchpad

Project Zero

Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero through automated protections, self-service counterfeit removal, and product serialization.
Visit Project Zero for more information
BRAND SUCCESS STORIES

Free Soul

01/04

New Republic

Freshly Picked

Hope & Henry

Pairing the creative art of telling your brand story with the analytical tools Amazon provides, it is a really great match.
Arjun SofatFounder, Free Soul
Amazon is going to open up and unlock an enormous amount of value for fashion brands.
Dee MurthyCo-Founder, New Republic
They want the experience Amazon is giving them.
Susan PetersenChairwomen & Chief Brand Officer, Freshly Picked
It actually seemed to have a halo effect on the overall brand.
Matt McCauleyFounder, Hope & Henry

Sign up now to help build, grow, and protect your brand on Amazon.

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
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£25 (excl. VAT) per month + selling fees
Identify yourself as a brand during sign-up
Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es and Amazon.nl. Fees, available product categories, and selling requirements may vary between the 6 countries.
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Create your international listings

You can now reach millions of customers through your Seller Central account. Your registration gives you access to European and other international marketplaces. Your account configuration is set to sell across Europe. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our Build International Listings Tool. If you wish to change the countries/marketplaces, where you want your products to be listed and sold, please visit the listing settings page and update your preferences here (login required).
Please note that due the introduction of a customs border between the UK and the EU, as of January 1, 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centers in the UK and EU. Click here to learn more (login required).
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£25 (excl. VAT) per month + selling fees
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