Register and Launch your brand on Amazon UK

Sell your own unique products using the tools we've created to help customers find your brand on Amazon.
New to Amazon?
£25 (excl. VAT) per month + selling fees
Over £40,000 in benefits for New Brands!
Launch on Amazon today with variety of incentives to help kickstart your business, including 5% bonus from your branded sales, up to £40,000!*
*Terms and Conditions apply. Visit Seller Central for more details.

Free Soul

Pairing the creative art of telling your brand story with the analytical tools Amazon provides, it is a really great match.
Arjun SofatFounder, Free Soul

Ready to get started? Here’s how it works

Amazon offers an exclusive set of brand benefit tools to sellers who are brand owners. These tools can help your brand improve conversion, drive discoverability, and protect intellectual property. Follow the steps below and learn how to launch your brand with Amazon.


Get started: Create a Professional account

Teams around the world invent on behalf of our customers every day to meet their desire for lower prices, better selection, and convenient services. One way we guarantee a wide selection of products is through the over 550,000 European small and medium businesses selling on Amazon and offering more options for customers. Small and medium-sized businesses' sold more than 1.8 billion products from SMBs across Europe in 2020.*
* Amazon Internal data
New to Amazon? Sign up for professional account
Professional account amazon
Amy Perez
Founder & CEO, Primal Pit Paste


Enrol your brand

Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers.

If you already have an active registered or pending trademark, you can start the enrollment process now.
If you need help registering a trademark? With IP Accelerator, you get access to a curated network of trusted IP law firms and trademark experts, providing support with all aspects of the trademark filing process with the EU and UK Intellectual Property Offices.

Need more info?

IP Accelerator


Prefer some takeaway reading?

Download the ebook

Brand Owner checklist

The journey of a Brand Owner on Amazon is a continuous and iterative process, and we are here to help! Here is an easy checklist that you can leverage to accelerate your brand growth.


Create A+

Customise product detail pages with A+ Content- A+ Content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
Want to learn more? Log in to Seller Central to access and learn more about A+.
Prefer some takeaway reading?


Upload & Manage Videos

Video Shopping Experience - replace the 7th image of a listing with a video. Shoppers spend more and visit fewer detail pages when a video is available.
Want to learn more? Log in to Seller Central to access and learn more about product videos.


Manage Your Experiments

Release your inner scientist to decisively know which product content is better. Run experiments like A/B testing to see what content drives more sales.

Start experimenting with your product Images, Titles, and A+ Content. Optimizing your content with experiments can help to drive incremental sales.
Want to learn more? Log in to Seller Central to access and learn more about running experiments.


Increase visibility and sales on Amazon with advertising

Did you know that sponsored ads can help you boost your visibility, reach more shoppers and increase your sales?

Sponsored Products are ads for individual product listings on Amazon. They appear within shopping results pages and on product detail pages.

Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and a selection of your products, these ads appear in shopping results pages, helping drive sales and product visibility.

Sponsored Display is a self-service advertising solution that helps advertisers reach relevant audiences across the shopper journey, with ad placements that appear on and off Amazon.
This apparel brand increased sales in Germany, France, Italy and Spain by 145% three months after launching Sponsored Products ads in UK.
Want to learn more? Visit Amazon Advertising to learn more.


Amazon Stores

No matter the size of your brand, Amazon Stores gives you an immersive place to introduce customers to your story, mission, and products. Using the Store Builder in the advertising console, you can create an ecommerce storefront on Amazon—no coding or design expertise required. The page is automatically set up for desktop, mobile, and tablet browsers.

Amazon Storefront is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a storefront.
See how TENZING told their brand story and mission while increasing customer conversion with their Store.
Want to learn more? Log in to Seller Central to access and learn more about stores.


Amazon Attribution

Put your marketing superpowers to work and measure how your off-Amazon advertising impacts your brand’s shopping activity and sales on Amazon. Help maximize sales and grow your business with informed optimization decisions and campaign strategy based on what you know resonates with your customers and drives value for your brand on Amazon.
Want to learn more? Log in to Seller Central to access Amazon Attribution. Visit Amazon Advertising to learn more.


Iterate - Brand Analytics

Tap directly into Amazon’s largest aggregated data reports, available exclusively to brand owners: Amazon search terms, repeat purchase behavior, market basket analysis, item comparison, alternate purchase behavior, and demographics.
Want to learn more? Log in to Seller Central to access and learn more about Brand Analytics.


Customer Reviews

Drive brand loyalty and customer engagement by responding to reviews with three or less stars. Brand Owners can reach out to customers who have left critical reviews on their products with courtesy refunds or provide support directly through the Customer Reviews feature in Seller Central. The Customer Reviews feature is available to Brand Owners in the ‘Brands’ tab on Seller Central.
Flywheel attracting customers
Want to learn more? Log in to Seller Central to access and learn more about Customer Reviews


Protect your Brand


Transparency is a tracing service that helps brand owners protect their brand against counterfeits. By allowing brands to associate each unit they manufacture with a unique code, it offers a proactive solution to prevent counterfeit infringement that might be compromising your brand, sales and your customers' shopping experience,
Flywheel attracting customers
Learn more about Brand protection on Amazon Seller Central.

Project Zero

Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero through automated protections, self-service counterfeit removal, and product serialization.
Learn more about Project Zero.

Amazon Launchpad

Amazon Launchpad is a growth programme that helps entrepreneurs launch and boost the sales of unique, innovative, or sustainable products on Amazon.

Join thousands of brands across Europe growing with Amazon Launchpad

Seller University

Seller University is a one stop shop for all your learning needs. The educational resources help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.

Access more resources for Brand Owners in Seller University.
£25 (excl. VAT) per month + selling fees
Identify yourself as a brand during sign-up
Please Note: All new Selling on Amazon subscriptions include access to sell on,,,, and Fees, available product categories, and selling requirements may vary between the 6 countries.
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