FULFIL

Getting shoppers their stuff

When an Amazon customer buys your product, either we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon selling partners use a mix of Amazon fulfilment and shipping their own orders.
Family of Amazon customers happily holding the packages they received from an Amazon fulfillment center

Free shipping, storage, removals, and returns

Try Fulfilment by Amazon now and get free shipping to an Amazon fulfilment centre, free storage, free removals, and free return processing with the FBA New Selection programme (conditions apply).
Water bottles available through Amazon Prime shipping, and a Prime shipping badge with an “add to cart” button

Aim for fast, free shipping with Prime

Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.

You sell it, we ship it

Fulfilment by Amazon (FBA)

Illustrated woman standing in front of boxes on a conveyor belt in an Amazon fulfillment center

How Fulfilment by Amazon works

When you sign up to sell on Amazon, you’re automatically enrolled in FBA for free. If you decide to go that route, you’ll send inventory to Amazon fulfilment centers, and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.

Benefits of Fulfilment by Amazon

Amazon handles the logistics so you can handle what matters most to you.
  • Eliminate your fulfilment headaches and get help scaling your business.
  • Outsource storage, customer service, and returns.
  • Unlimited, fast One-Day Delivery on millions of items.
  • Display the Prime badge on eligible products.
  • Improve your chance of winning the featured offer spot on detail pages.
There’s no minimum number of units and no obligation to use FBA for all your products. You have the freedom to customize your strategy to meet your e-commerce business’ needs.
SUCCESS STORIES

Tour a fulfilment centre

Amazon has 175 hundreds fulfilment centres around the world ready to store and ship your products with FBA.
Fulfilment centre

You sell it, you ship it

Fulfilment by Seller

Man pulling packages on a trolley in an Amazon fulfillment center with a superimposed illustration of an inventory list

When to handle orders yourself

Fulfilment by seller might be right if your products aren’t ideal for FBA—for instance, hazardous goods that don’t meet fulfilment centre requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place.

In cases like these, fulfilment by seller allows you to:
  • Keep your inventory on hand
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Offer products that are eligible for sale on Amazon, but ineligible for FBA

Leverage the Prime badge while you fulfil your own orders

Seller Fulfilled Prime allows you to deliver Prime products directly from your own warehouse. You retain full inventory control, while enjoying the benefits of the Prime badge - a prized guarantee of service that increases visibility and attracts repeat purchases. You just have to commit to fulfilling orders with Unlimited, fast One-Day Delivery on millions of items at no additional charge for Prime customers, using Amazon-approved transportation solutions. As soon as you complete the Seller Fulfilled Prime trial period, your enrolled products will be displayed with a Prime badge.
Warehouse packing

Amazon's drop shipping policy

Drop-shipping is when you enlist a third-party to fulfil orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.
Amazon UK Vat photo

Understand how your fulfilment model affects VAT requirements

Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.

Learn more about fulfilment

£25 (excl. VAT) per month + selling fees
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