Brexit update:

Please note that due to Brexit, as of January 1st 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).
FULFILMENT BY AMAZON

Achieve more success selling all across Europe with
Pan-European FBA

Already selling with FBA?
New to Amazon?
£25 (excl. VAT) a month + selling fees
Achieve more success selling all across Europe with Pan-European FBA
Amazon VAT resources

Try Pan-European FBA Promotion!

Try Pan-European FBA lower fees for 3 months, at no additional cost.
Enrol now and start selling with FBA across Europe, paying just the Local FBA fulfilment fees.
Enrol and save save up to 53% in FBA fulfilment fees!
It allowed us to have product in fulfilment centres nearest to the customer. Not paying any additional fees, we’re able to be extremely competitive on our pricing. Therefore, we sell more units.
Zamir CajeeCEO, iQualTech
Video thumbnail featuring an Amazon seller

What is Pan-European FBA?

Pan-European FBA enables thousands of businesses to sell across Europe easily and at a lower cost.
Increase your FBA sales by up to 30%!*

Let Amazon distribute and store your products in fulfilment centres throughout Europe, in the countries you selected for storage and at no additional cost to you. With products stored closer to customers, fulfilment is faster for customers and cheaper for you.
*Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA

Why sell with Pan-European FBA?

Sell to millions with the Prime badge
Sell to millions with the Prime badge
List your products in the required Amazon European stores, with Prime badge eligibility in countries you selected for storage.
Customers worldwide trust Amazon Prime for faster, more reliable deliveries.
Save on your fulfilment costs
Save on your fulfilment costs
Pay the local fulfilment fees in the countries where you enable Amazon to store your products.
Save up to 53% in fulfilment fees.*
Accelerate your growth with flexible storage
Accelerate your growth with flexible storage
Enable additional countries for Amazon to spread and store your products, close to customer demand and at no additional cost to you.
Provide the fast delivery that customers love
Provide the fast delivery that customers love
Get Amazon fast delivery for customer orders in the countries where you enable Amazon to store your products.
91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.**
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the Local fulflment fees for each size/weight
**According to 2020 FBA Satisfaction Survey

Pan-European FBA and the
European Fulfilment Network

Due to Brexit, as of January 1st 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).
With FBA you can expand internationally in the manner that best suits your business, with the European Fulfilment Network and Pan-European FBA.
Please note that due the introduction of a customs border between the UK and the EU, as of January 1, 2021, Amazon is unable to fulfill FBA orders or to transship inventory across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centers in the UK and EU. Click here to learn more (login required).
European Fulfilment Network
Pan-European FBA
European Fulfilment Network
Pan-European FBA
Inventory management
Amazon stores products locally only, ready for local delivery or to dispatch to other countries
Amazon distributes and stores your products across Europe, in the countries you enabled for placement
Delivery promise
Very fast if local delivery, slower if shipping cross-border
Very fast in all the countries enabled for storage
VAT
A VAT number is required for the country where the goods are stored. Other countries may require a VAT number after a sales threshold is reached
A VAT number is required for each country where goods are stored
Shipping costs
Local fees for local delivery, or higher cross-border fees
Local fees in all the countries enables for storage
Indicative fulfilment cost for
400g standard package
€6.50
€2.81 – €4.72
in the countries enabled for storage
Due to Brexit, as of January 1st 2021, Amazon is unable to fulfill FBA orders or to transship inventory across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).
Amazon VAT resources

Amazon VAT resources

By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.

How to get started with Pan-European FBA

Step 1

Create an Amazon Selling Partner account and add your products to FBA

Step 2

List your eligible products in all required Amazon European stores

Step 3

Enable additional countries for Amazon to store your products

Step 4

Send your inventory off to your nearest fulfilment centre and let Amazon do the rest

Step 5

Enjoy fast delivery and local fulfilment fees for your products listed in all required Amazon stores, in the countries enabled for storage

Start fulfilling across Europe with Pan-European FBA

Already sell with FBA?

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£25 (excl. VAT) per month + selling fees

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